Youth Market Target Of Toyota, Lexus Strategy — Chicago Tribune

5 Июн 2015 | Author: | No comments yet »
Toyota XYR

Youth Market Target Of Lexus Strategy

Toyota. Had the car in the industry last year, the

An automaker that obviously has its act

Not really.

Toyota and Lexus are dependable, durable machines last forever with a TLC, but for the most part still yawners, sterile that can lull you to sleep.

is still the domain of Pontiac and

Our own research shows we’ve away from youth, we lost the youth buyer to and Nissan and even to some of the who’ve come out with of the `I-want-to-be-seen-in’ type vehicles, a insider confided.

So Toyota has adopted a new strategy—cater to Let Mom and Dad drive the Camry or Avalon or the GS or LS, but give the kids something pizzazz.

With that in a host of new vehicles are coming Toyota and Lexus, two of which—the convertible and Spyder coupe—were at a media briefing Wednesday in with the Chicago Auto which runs through 21 in McCormick Place South.

The Camry Solara coupe add a convertible a year from And then there’s the Spyder, a concept of the production model will be called the MR-Spyder it, too, arrives next to tempt youth with Toyota says will be an price tag.


Toyota brought a trio of cars that were shown in last month, the Lexus IS sports sedan, the Toyota XYR sports coupe and the ECHO high-mileage car.

The Lexus IS will be an entry-level starting at about $7,000 than the Lexus GS. IS will on ride, handling and maneuvering than Lexus’ lap-of-luxury

Sold in Japan as the Toyota the Lexus IS will come out in mid-2000 as a 2001 model. The hang-up now is what engine to The 2-liter 4-cylinder in the Altezza sufficient for U.S. tastes, says.

In the late ’60s, buyers were young looking for the most car for the least In a return to those roots, brings out the 2000 ECHO fall, designed to appeal to buyers as a simple, functional, car.

Toyota vows the front-wheel-drive and four-door ECHO will be lower priced than the which stays in the lineup and ranges from a low of $12,300 to a of $15,700 base price.

will be powered by a new 1.5-liter, twin-cam 4-cylinder engine an estimated 45 miles per gallon combined fuel-economy rating. equipment will include air bags, but anti-lock brakes and running lights will be to hold down the base

The front-drive XYR is a thinly disguised at the 2000 Celica geared for buyers. It is powered by an all-new alloy 1.8-liter, 180-horsepower, 4-cylinder developed with The XYR is built on a 102-inch wheelbase, 3 inches shorter than The focus is on a fun-to-drive sporty car ride and handling a step your typical economy XYR has fully independent suspension MacPherson struts up front and a wishbone suspension in the rear, on 17-inch wheels and features disc brakes.

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