Toyota Will Engage with Latino Trendsetters as Official Automotive Sponsor…

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Toyota Will Engage Latino Trendsetters as Official Sponsor of Hispanicize 2014

FL – March 11, 2014 – (HISPANICIZE – Toyota, the world’s leading manufacturer, is the official automotive and sponsor of Hispanicize 2014, the annual event for Latino newsmakers and influencers, it was announced The conference will be held 1-4, at the InterContinental Hotel in

“Participating in marquee events as this provides our company to Latino influencers who are shaping the landscape, and we’re proud to be a

Co-chaired by Patricia Salas group vice president of the Business Strategy Group of North America, and Maria anchor of weekly NPR show USA, Hispanicize 2014 is to gather more than of the nation’s most influential professionals from the industries of journalism, technology, music, film and business.

Featuring U.S. Hispanic leaders, the fifth anniversary of Hispanicize will highlight presence through vehicle for its Toyota and Scion brands and a featuring senior Toyota on its innovative multicultural marketing Toyota has also played a key in the organization of the event itself.

According to Pineda, “Participating in events such as this our company access to Latino who are shaping the digital landscape, and proud to be a partner.” Pineda is with helping to maintain leadership position among and ensuring that the Hispanic is fully integrated into strategies for all of its brands: Toyota, and Scion.

“Serving as co-chair for is a continuation of Toyota’s commitment to engage the Hispanic community. As has been marketing to and engaging the Latino community for more 20 years, Hispanicize offers a opportunity to draw from multi-decade commitment,” Pineda

Since 2004, Toyota has the leading automotive brand the Hispanic market, according to from automotive research Polk.

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In recent years, has boosted its connection to the Hispanic through social and digital especially the launch of @Toyotalatino and new with properties like 2014 (@Hispanicize ).

“The key to new relationship with Toyota is the partnership. Toyota is a market in the Hispanic community and it is reflected in the that Latinos trust and Toyota by purchasing their said Manny Ruiz, and creative director of Hispanicize. the eighth largest company in the partner with Hispanicize one of the most encouraging partnerships ever had and one that I look to seeing evolve in many fun and ways.”

About Toyota


Toyota the world’s top automaker and creator of the is committed to building vehicles for the way live through our Toyota, and Scion brands. Over the 50 years, we’ve built than 25 million cars and in North America, where we 14 manufacturing plants and directly more than 40,000 Our 1,800 North American sold more than 2.5 cars and trucks in 2013 – and 80 percent of all Toyota vehicles over the past 20 years are on the road today.

Toyota partners with organizations across the country, a focus on education, safety and the As part of this commitment, we the company’s extensive know-how from building great and trucks to help community and other nonprofits expand ability to do good. For more about Toyota, visit .

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