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Toyota’s move relied on in-house study rather than Perry pitch

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Toyota’s move relied on study rather than pitch

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29, 2014 — 7:17 am ET UPDATED: 4/29/14 10:37 am ET adds Texas link

(Bloomberg) — Texas Rick Perry has crisscrossed the States to persuade big employers to jobs to the second most-populous

For all the Republican’s efforts, Toyota Corp.’s North American Jim Lentz, said the Japanese relied on its own in-house analysis of 100 rather than sales in deciding to move its headquarters to the area from Southern

Perry, 64, who touted Texas job as he sought the presidency in 2012, $40 million in incentives to help the world’s largest carmaker to as many as 4,000 jobs to a office park in suburban That may help the state’s governor if he decides to run again for the House in 2016.

“Perry has now got the proof in the pudding Texas has become a huge magnet,” Mark McKinnon, a adviser to President George W. said in an e-mail. “Every for president needs a solid Perry now has one.”

It’s a that Perry can contrast higher costs and tougher in California, where Gov. Brown, a 76-year-old Democrat, won approval of income- and sales-tax in 2012.

“The move the idea that California is a bad to do business,” said John a political science professor at McKenna College in Claremont, “Rick Perry will the move. It is a great way to tout the business climate, and it could him a talking point in a 2016 campaign.”

Tour of states

For Perry, who has publicized trips to California, Illinois and New York to lure employers, Toyota’s move some of the air out of dismissive comments. had mocked a Texas ad campaign to jobs from his state as a barely a fart.”

Toyota’s said the Plano location better proximity to manufacturing in Texas, Mississippi, Alabama and

Perry’s trips to recruit in California weren’t a factor in the Lentz said. He said he to Perry for the first time the same day he informed California of the decision.

“When we made the that we weren’t going to go to one of our existing locations, our search with about 100 different Lentz said in an interview. put together a decision matrix put together economic considerations, considerations, associate considerations.”

‘Aggressive funnel’

“The pass through that eliminated 75 of those 100. We put a aggressive funnel in place and 25 went down to seven,” he without naming the other

“Four of them we considered locations; three of them we secondary locations,” Lentz “We visited all four of primary locations and it became clear that [Dallas] was the choice.”

“So it really had to do with a Texas-versus-California decision,” he “Once California was out of the decision, it was Texas versus three locations.”

Brown didn’t questions Monday at a public in Lancaster, Calif

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Brook a spokesman for the Governor’s Office of and Economic Development, defended track record in a statement expansion by Roche Holding Genentech unit and Amazon.com “in part, because of policies pushed by the administration.” Motor Co. Volkswagen AG and Nissan Co. continue to invest in California and the is at “the center” of new electric he said.

Consolidating operations

Toyota be consolidating North American in a new headquarters in Plano, located 20 north of Dallas.

Plano became aware of the company’s and began working to win the deal months ago after it was brought to by Perry’s economic development said Steve Stoler, a spokesman. While the city was with others, Stoler he didn’t know the names of involved.

Stoler declined to the incentive package offered by the saying it would be voted on by the council next month. He he expected the plan would be

‘Strong’ relationship

Toyota’s presence in the state got a jolt in when it opened a plant to pickup trucks. Perry has “a strong working with the company since said a Perry spokesman, Nashed.

Perry promotes the policies for keeping taxes regulation limited and fostering a that is skilled and ready to do any she said.


“The move some of the things that says are generating results,” Mike Berry, president of Perot Jr.’s Hillwood a development firm based in Worth. He cited the Dallas-Fort International Airport, the region’s stock and work force as points for Toyota.

“You just don’t see development announcements of this more than about every decade,” Berry

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