Toyota’s move relied on in-house study rather than Perry pitch

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Toyota’s move relied on study rather than pitch

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29, 2014 — 7:17 am ET UPDATED: 4/29/14 10:37 am ET adds Texas link

(Bloomberg) — Texas Rick Perry has crisscrossed the States to persuade big employers to jobs to the second most-populous

For all the Republican’s efforts, Toyota Corp.’s North American Jim Lentz, said the Japanese relied on its own in-house analysis of 100 rather than sales in deciding to move its headquarters to the area from Southern

Perry, 64, who touted Texas job as he sought the presidency in 2012, $40 million in incentives to help the world’s largest carmaker to as many as 4,000 jobs to a office park in suburban That may help the state’s governor if he decides to run again for the House in 2016.

“Perry has now got the proof in the pudding Texas has become a huge magnet,” Mark McKinnon, a adviser to President George W. said in an e-mail. “Every for president needs a solid Perry now has one.”

It’s a that Perry can contrast higher costs and tougher in California, where Gov. Brown, a 76-year-old Democrat, won approval of income- and sales-tax in 2012.

“The move the idea that California is a bad to do business,” said John a political science professor at McKenna College in Claremont, “Rick Perry will the move. It is a great way to tout the business climate, and it could him a talking point in a 2016 campaign.”

Tour of states

For Perry, who has publicized trips to California, Illinois and New York to lure employers, Toyota’s move some of the air out of dismissive comments. had mocked a Texas ad campaign to jobs from his state as a barely a fart.”

Toyota’s said the Plano location better proximity to manufacturing in Texas, Mississippi, Alabama and

Perry’s trips to recruit in California weren’t a factor in the Lentz said. He said he to Perry for the first time the same day he informed California of the decision.

“When we made the that we weren’t going to go to one of our existing locations, our search with about 100 different Lentz said in an interview. put together a decision matrix put together economic considerations, considerations, associate considerations.”

‘Aggressive funnel’

“The pass through that eliminated 75 of those 100. We put a aggressive funnel in place and 25 went down to seven,” he without naming the other

“Four of them we considered locations; three of them we secondary locations,” Lentz “We visited all four of primary locations and it became clear that [Dallas] was the choice.”

“So it really had to do with a Texas-versus-California decision,” he “Once California was out of the decision, it was Texas versus three locations.”

Brown didn’t questions Monday at a public in Lancaster, Calif

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Brook Taylor, a spokesman for the Office of Business and Economic defended Brown’s track in a statement citing expansion by Holding AG’s Genentech and Inc. “in because of pro-job policies by the administration.” Ford Motor Co. AG and Nissan Motor Co. continue to in California and the state is at “the of new electric vehicles, he said.


Toyota will be North American operations in a new in Plano, located 20 miles of Dallas.

Plano officials aware of the company’s interest and working to win the deal three ago after it was brought to them by economic development officials, Steve Stoler, a city While the city was competing others, Stoler said he know the names of those

Stoler declined to detail the package offered by the city, it would be voted on by the city next month. He said he the plan would be approved.


Toyota’s corporate in the state got a jolt in 2006 it opened a plant to build trucks. Perry has maintained strong working relationship” the company since then, a Perry spokesman, Lucy

Perry promotes the state’s for keeping taxes low, limited and fostering a “workforce is skilled and ready to do any job,” she

“The move accentuates of the things that Perry are generating results,” said Berry, president of Ross Jr.’s Hillwood Properties, a firm based in Fort He cited the Dallas-Fort Worth Airport, the region’s housing and work force as selling for Toyota.

“You just don’t see development announcements of this more than about every decade,” Berry

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