Cars for the M Generation | Japan — Business People Technology | www.jap…

24 Янв 2015 | Author: | No comments yet »
Toyota WiLL Cypha

Cars for the M Generation

by Gail

Telematics technology is designed to drivers remote access to over a wireless network. this technology is centered on the car system and the driver’s cellphone. But the little WiLL CYPHA has all that, making Internet standard equipment. This is the vehicle to enter the realm of connectivity as a mass-production vehicle, Paul Nolasco, assistant of Toyota Motor’s International Department.

The CYPHA is a product of the cross-industry project that together Toyota, Matsushita and other heavy hitters to and market everything from chocolate to high tech under the WiLL brand. The car is with a little 1.3 liter to match, but it isn’t exactly to bowl over car lovers. makes the CYPHA stand out is each one has the new G-Book Internet jointly developed by Toyota and Electric Industrial, built into the dashboard.

Internet come via an internal communications called the DCM (Digital Communications Developed by Toyota, Denso and and manufactured by Denso, the DCM is basically a built into the car with and transmission capabilities. One of the big differences the G-Book and other telematics points out Nolasco, is that you need your cellular to benefit from the system.

G-Book provides its own real-time Internet and phone connection through NTT’s nationwide Users pay a one-year JPY6,600 that covers all transmission no matter how long they online. Toyota kicked off the technology project in January and previewed a concept vehicle at year’s Tokyo Motor WiLL CYPHA went on at Toyota Vista and Corolla at the end of October with target of 1,500 vehicles a month.

To telematics has come to drivers through car navigation systems, and the has focused on safety and security. units from a wide of makers can track a car if it’s provide detailed street and/or directions via voice software and arrange for roadside in case of a breakdown. But Japan’s M — that’s M for Mobile, as in — expects a lot more its electronic motoring companion just maps and tow trucks. CYPHA is mainly aimed at Generation M — Japanese in their 20s and 30s who crave online including music, news, daily horoscopes, weather shopping, karaoke and traffic

G-Book offers what calls Live Navigation that include subscription and services from a number of providers. Updated entertainment, and navigation info can be accessed online versions of well-known publications like Shobun-sha’s book series, RuRuBu and The e-commerce connection comes Toyota’s popular online gazoo.com. There are alliances providers of weather and news sports, banking and finance even astrology sites. A of functions can be preset to automatically up news, traffic reports or when drivers turn on the A 6.5-inch touchpad screen good visibility for the contents, but features are voice-activated to ensure the driver is not distracted.

Users can also call the call center directly to any of the online services. Operators at the center will then information directly onto the G-Book.

Toyota envisions the as part of a seamless information The key technology for that right now is the SD (Secure Digital) memory The 256-MB SD card can be formatted at the Web site (g-book.com) so that it also run on PCs, PDAs Microsoft’s Pocket PC or Pocket operating systems (the PDA can be to mimic the screen on the on-board and SD-chip enabled cellphones. the point of having a great if, when you leave the car, you to leave all the data behind, Nolasco. SD disks are designed to into the E-Tower kiosks at store chains Family 3-F, Sunkus and other to download music, karaoke or maps.


Safety and security integral elements of G-Book: roadside assistance has been so even if drivers don’t where they are, the call center can zoom in on the signal as long as the battery is not the car isn’t parked in a tunnel or too far and the G-Book is switched on.

Toyota’s G-Book is full of features, yet it is still constrained by proprietary elements. Outgoing from G-Book needs to be through its own server (accounts on or Hotmail, for example, will not Incoming mail, however, is free. Although the expanding of G-Book can in no way be compared to the offerings of the Web, they are somewhat to the needs of our expected customers, says. Surfing is limited to the basic and pay contents, which it’s still not possible to up to the World Wide Web. else that needs is the built-in tracking system: The aids police in locating a vehicle, for example, but only if it switched on. That means the can catch stupid thieves but not ones.

Toyota was first at the finish for a mass-produced Net unit in a car, but is just part of the evolution of and online (and on-road) During the fall, Omron an alliance with Tokyo-based to create a data center for an telematics portal and develop an server. At press time, and Nissan are reportedly on the verge of their own built-in Net autos as though details are sketchy on and access. Toyota is already beyond the WiLL CYPHA with plans to integrate the into its own branded vehicles in mid 2003. There are hints those G-Books may take a different from the version we see For the G-Book terminal in the WiLL we judged the SD card to be an appropriate in terms of size, design and to protect copyrighted material, Toyota’s Nolasco. In the future, Toyota plans to consider use of a range of media, including Memory Stick.

CYPHA will be providing Toyota and its invaluable data over the few months on what sort of content they want on the What that data probably show is that — like mobile users — want than proprietary access and contents; they want it @

Gail Nakada is a Tokyo-based writer and a regular contributor to Inc.

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