Boomer or Bust? Toyota Rolls Out a New Venza Campaign | In the crowds

4 Июн 2015 | Author: | No comments yet »
Toyota Venza

Boomer or Bust? Toyota Out a New Venza Campaign

Toyota has finally decided to put all its advertising in one basket—the Boomer generation. might want to take

When Venza first out, Toyota tried to the vehicle to both younger and audiences. But Toyota already has to handle the youngest audience, and the is a bit stationwagony. It’s nice to see a fix a mistake after faltering.

this new campaign, from Saatchi LA. drives a straighter flipping the relationship between Gen Y and Boomer parents. This from Toyota’s YouTube sums up the general theme: to learn how Venza you keep on rolling.

Keep on is the Venza tagline. I wasn’t how I felt about it when I saw the ad (below). But my interest was piqued to further into this

When I first saw the ad, I thought two

Great copy. “Four out of Venza owners were too to answer our survey.” Plays off of types of ads and is driven home by the photo below it.

Who is this ad targeting? The mountain and the tire rims suggest But the still clean, shiny car suggests something else.

I noticed the TV ads, with a prompting from a friend who me if I had seen them and thought would make a good for my blog. ( Thanks, Nancy! )

The TV clarify who the target audience is quickly, and the Keep on Rolling makes much more Here’s the first one I saw, “Social Network”:

All of the Venza take this same slyly funny poke at younger generations and advertisers of the older Boomer generation.

Toyota is smartly going a generation that feels out of most brands’ advertising. The positive here is that not is Toyota advertising to Boomers, but are showing this older in a very positive light.

Toyota Venza

move, statistically. Numbering than 79 million. Boomers are the group of consumers, and they are more active than advertisers seem to think.

The statistic of all? Consumers 50 and spent more on cars year as compared with under age 50. ( Source )

The biggest mistake I see Toyota with this is something I Jeep for doing well in its ads—reusing content from one to another.

Maybe it’s the in Toyota’s ads that make the reuse too obvious. I know my response to seeing this ad (below) was “Hey, those are the people and that’s the same

What do you think? Am I being too

You can find all the Venza commercials on YouTube channel or you can view below. Check them out and let me what you think.

Will the campaign work? they have done even better?

Notice the Country and Messages commercials footage too. I don’t it works well in these But I do still think this is a and solid campaign that’s a in the right direction.

Toyota Venza
Toyota Venza
Toyota Venza
Toyota Venza


Tagged as:

Here you can write a commentary on the recording "Boomer or Bust? Toyota Rolls Out a New Venza Campaign | In the crowds".

Sign in, to write a review.

Our partners
Follow us
Contact us
Our contacts

Born in the USSR


About this site

For all questions about advertising, please contact listed on the site.

Toyota cars catalog with specifications, pictures, ratings, reviews and discusssions about cars Toyota.