Boomer or Bust? Toyota Rolls Out a New Venza Campaign | In the crowds

4 Июн 2015 | Author: | No comments yet »
Toyota Venza

Boomer or Bust? Toyota Out a New Venza Campaign

Toyota has finally decided to put all its advertising in one basket—the Boomer generation. might want to take

When Venza first out, Toyota tried to the vehicle to both younger and audiences. But Toyota already has to handle the youngest audience, and the is a bit stationwagony. It’s nice to see a fix a mistake after faltering.

this new campaign, from Saatchi LA. drives a straighter flipping the relationship between Gen Y and Boomer parents. This from Toyota’s YouTube sums up the general theme:

www.toyota.com/venza to learn how Venza you keep on rolling.

Keep on is the Venza tagline. I wasn’t how I felt about it when I saw the ad (below). But my interest was piqued to further into this

When I first saw the ad, I thought two

Great copy. “Four out of Venza owners were too to answer our survey.” Plays off of types of ads and is driven home by the photo below it.

Who is this ad targeting? The mountain and the tire rims suggest But the still clean, shiny car suggests something else.

I noticed the TV ads, with a prompting from a friend who me if I had seen them and thought would make a good for my blog. ( Thanks, Nancy! )

The TV clarify who the target audience is quickly, and the Keep on Rolling makes much more Here’s the first one I saw, “Social Network”:

All of the Venza commercials take same approach—a slyly poke at stereotypes younger and advertisers have of the older generation.

Toyota is smartly after a generation that left out of most brands’ The huge positive here is not only is Toyota advertising to but they are showing this population in a very positive

Toyota Venza

Smart move, statistically. more than 79 million. are the largest group of consumers, and are much more active many advertisers seem to

The best statistic of all? 50 and older spent more on last year as compared those under age 50. ( Source )

The mistake I see Toyota making this is something I complimented for doing well in its Cherokee content from one commercial to

Maybe it’s the people in ads that make the content too obvious. I know my first to seeing this second ad was “Hey, those are the same and that’s the same footage…lame.”

do you think? Am I being too harsh?

You can all the Venza commercials on Toyota’s channel or you can view them Check them out and let me know you think.


Will the campaign work? they have done even better?

Notice the Country and Messages commercials footage too. I don’t it works well in these But I do still think this is a and solid campaign that’s a in the right direction.

Toyota Venza
Toyota Venza
Toyota Venza
Toyota Venza

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