Toyota — Toyota quits: Decision was a “close” call | GoAuto

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Toyota Tiara

Toyota quits: Decision was a call

Toyota was reluctant to country where it first offshore production

11 February

By IAN PORTER

“IT WAS close.”

That’s how Australia’s most senior Max Yasuda, described the board that sealed the fate of local manufacturing operations 50 years.

Mr Yasuda said the had been made after a study into viability of a next-generation Camry later in the concluded two weeks ago.

has been an extremely difficult to make. It is one of the saddest days in our he said.

However, if Mr Yasuda was saddened by the his boss, Toyota Motor president and chief executive Toyoda, was desolate.

Although it is on the share market, Toyota is a company. Mr Toyoda became 10 years after his father stepped down in 1999. His grandfather Sakichi founded the

“It is most regretful for Toyota, and for me, simply heartbreaking,” Mr Toyoda a press conference at the company’s at Altona, in Melbourne.

He said Australian operations had a special for him. Australia was the first that Toyota successfully vehicles offshore, although its contact was 10 years earlier the Thiess group imported to help build the Snowy Scheme.

“Since 1963, Australia and built cars together for 50 That represents two thirds of 75 years history,” he said.

He that Eiji Toyoda, his uncle who is credited with modern Toyota after president in 1967, had always a keen interest in Australia and had several times.

“We started here with the Tiara in In fact, Eiji Toyoda, who Toyota grow into a company, was here to witness the ceremony.

“He also laid two stones at this plant. who passed away last was also president of Toyota, and so I a personal connection with

It is believed that this for Australia was one of the main reasons why persisted with local through several downturns, it would have been easier to switch to importing.

Mr would not comment on the suggestion the change of attitude towards the car by the Abbott Government had prompted the

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“We are grateful for the support the Government to us. This decision was not based on factor, but on a number of factors.”

As as late last year, Australia was pursuing the possibility of not only in the next generation but also in a second model, a utility vehicle based on the at a cost of hundreds of millions of

Mr Yasuda said the company and its employees had done everything could to transform the business the last two years. One of the stated was to strip $3800 out of the production of a Camry, almost 20 per cent.

employees dedicated themselves to this transformation journey, made it all the more difficult to this decision to our employees a earlier.”

Mr Yasuda said the was based on a number of factors the high Australian dollar, the cost of manufacturing and low economies of

He also said the fact Australia was one of the most open and markets in the world played a as did “current and future” free agreements that greatly competitiveness.

He said the company’s now would be on the employees, the suppliers and the as they help the company its transition into a sales and company.

“Support services be available to all our employees and we will do that we can to minimise the impact this decision.

“Most I would like to pass on our gratitude to all our employees, suppliers, and partners.


“They have all played a part in making Toyota the company it is and we appreciate everything have done.”

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