Toyota — Toyota quits: Decision was a “close” call | GoAuto

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Toyota quits: Decision was a call

Toyota was reluctant to country where it first offshore production

11 February

By IAN PORTER

“IT WAS close.”

That’s how Australia’s most senior Max Yasuda, described the board that sealed the fate of local manufacturing operations 50 years.

Mr Yasuda said the had been made after a study into viability of a next-generation Camry later in the concluded two weeks ago.

has been an extremely difficult to make. It is one of the saddest days in our he said.

However, if Mr Yasuda was saddened by the his boss, Toyota Motor president and chief executive Toyoda, was desolate.

Although it is on the share market, Toyota is a company. Mr Toyoda became 10 years after his father stepped down in 1999. His grandfather Sakichi founded the

“It is most regretful for Toyota, and for me, simply heartbreaking,” Mr Toyoda a press conference at the company’s at Altona, in Melbourne.

He said Australian operations had a special for him. Australia was the first that Toyota successfully vehicles offshore, although its contact was 10 years earlier the Thiess group imported to help build the Snowy Scheme.

“Since 1963, Australia and built cars together for 50 That represents two thirds of 75 years history,” he said.

He that Eiji Toyoda, his uncle who is credited with modern Toyota after president in 1967, had always a keen interest in Australia and had several times.

“We started here with the Tiara in In fact, Eiji Toyoda, who Toyota grow into a company, was here to witness the ceremony.

“He also laid two stones at this plant. who passed away last was also president of Toyota, and so I a personal connection with

It is believed that this for Australia was one of the main reasons why persisted with local through several downturns, it would have been easier to switch to importing.

Mr would not comment on the suggestion the change of attitude towards the car by the Abbott Government had prompted the

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“We are grateful for the support the Government to us. This decision was not based on factor, but on a number of factors.”

As recently as late last Toyota Australia was pursuing the of investing not only in the next Camry but also in a second a sport utility vehicle on the Camry, at a cost of hundreds of of dollars.

Mr Yasuda said the and its local employees had done they could to transform the over the last two years. One of the aims was to strip $3800 out of the cost of a Camry, almost 20 per

“Our employees dedicated wholeheartedly to this transformation which made it all the more to announce this decision to our a little earlier.”

Mr Yasuda said the decision was on a number of factors including the Australian dollar, the high of manufacturing and low economies of scale.

He said the fact that was one of the most open and fragmented in the world played a role, as did and future” free trade that greatly increased

He said the company’s focus now be on the employees, the suppliers and the stakeholders as help the company through its into a sales and distribution

“Support services will be to all our employees and we will do everything we can to minimise the impact from decision.

“Most importantly, I would to pass on our heartfelt gratitude to all our suppliers, and community partners.


have all played a pivotal in making Toyota the great it is and we appreciate everything they done.”

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Toyota Tiara
Toyota Tiara

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