BP, Toyota, and the Illusion of the Car System Techno-Fix | Streetsblog USA

28 Апр 2015 | Author: | No comments yet »
Toyota Street Affair

Streetsblog USA

BP, Toyota, and the Illusion of the Car Techno-Fix

Last Christmas, an couple driving with baby in the backseat followed GPS instructions and got stranded on wilderness in a Cascades snowstorm. Twelve later, they had given up and taped a farewell video. a rescue party fortunately was to save them, they no wished they hadn’t their belief in modern to override their own clear and good instincts.

It will more than tech to put an end to catastrophic oil spills and reverse the death toll wrought by traffic on the world’s streets.

misplaced faith is hardly If there is one true religion in the States, it worships at the altar of Christian or Jew, Muslim or we accept this doctrine: technology provides the main to improving our lives and that if it fails, even catastrophically, all it take is another technology to everything better.

How else to explain two case in modern hubris that now to be reaching their denouements: The Horizon catastrophe and Toyota’s acceleration debacle .

It is our belief in that has for years reassured us, with oil industry advertising and the of the U.S. Minerals Management that drilling offshore way offshore — could be safely while we kept on our tanks. It has reassured us, along car company marketing and green from the NHTSA, that our — increasingly electronically — would keep our safe while we put ever miles on the odometer.

The automobile, not the or smart phone, is still the icon we venerate with the fervor. The car is the most important, expensive piece of technology of us own. It is the technology of the past and neither BP nor Toyota would be as or as powerful without that

Simply walk into one of our of worship, an auto showroom, on any Or drop some coins in the and enter one of the cathedrals that are the New York, or Los Angeles auto Congregants are gathered around the new vehicles, snapping cell pics of spectacular concept and passing on the good news.

Toyota Street Affair

Of the automakers and petroleum companies see this as their first operating as they do on cost and profit maximization, not cutting technology as an end in itself. But their base has been convinced each time they buy a new they are buying the future, in the knowledge that the world’s geologists and engineers are helping their experience. Never that the new tech they’re on is largely media and telecom not the electric or more environmentally power technologies that auto shows or attract of thousands of Facebook followers, the not-yet-for-sale Nissan Leaf. (In less than one percent of all new bought worldwide over the five years are estimated to be or electric-hybrid).

Our responses to BP and Toyota’s epic expose the danger in our faith. anxiety aroused by death and in the Gulf and on the interstates is calmed by the that technology will us — if not now, soon. all, the promise of technology is in the life to come. A failsafe override resolves Toyota’s reassuring us that there can be a thing as a safe car. An capping and better blowout promise to restore confidence in our to tap into fossil fuels they may be.

We haven’t quite realized this faith, that will save us from the that technology has created, was to us by people with a deep in this outcome. Fortunes on our capacity to treat each of disasters as an isolated “accident,” and easily solved. Don’t Go back to driving — some other vehicle for a few years, stopping at a gas station another sign for a while but get back to driving into the new and improved car future. Even as we head for the cliff of environmental

BP and Toyota also share a perception as “foreign,” to the good of American multinationals like and Ford. BP may have recently poorer choices than oil companies, but serious threats to our way of are endemic to the practice of drilling in the peak-oil period, as hydrocarbons increasingly hard to access, and techno-fixes are developed to get us to the dwindling Toyota may have produced too cars too fast, but 1.2 million are killed globally each in car crashes. a death toll unlikely to be affected by whether are fueled by gas, electricity, or

Simply put, technological alone is not a strategy for a sustainable future. The capping of the Deepwater and the imminent passage of the Motor Safety Act will leave the technological faith that led to the devastation. America is in dire of behavioral and political change in ranging from public to corporate responsibility to the individual to drive less. Only a turn can avert the head-on between America’s love of and our quality of life.

Anne Fernandez, a former marketer and and Catherine Lutz, an anthropologist at the Institute at Brown University, are the of Carjacked: The Culture of the Automobile and its on our Lives (Palgrave Macmillan).

Toyota Street Affair
Toyota Street Affair

Toyota Street Affair
Toyota Street Affair
Toyota Street Affair
Toyota Street Affair

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