Mercedes-Benz Looks to Ward Off Sprinter Competitors | Auto Makers content…

1 Июн 2015 | Author: | No comments yet »
Toyota Sprinter Van


Mercedes-Benz Looks to Ward Off Competitors

Mercedes dealers to sell the transporter must at least one dedicated salesperson and one technician.

Mercedes-Benz says it is it will remain a leader in the segment, a suddenly hot niche has seen several new entries in years.

The auto maker’s includes Class 3 and 4 trucks, and other heavy-commercial vehicles. But the van has emerged as a flagship in the segment, brand recognition and demand as as that of some Mercedes vehicles.

The origins of the Sprinter, the tall, hauler due for a ’13-model-year refresh, are as old as Mercedes itself. The German maker began producing in 1895.

Claus Tritt, of Mercedes-Benz and Freightliner’s U.S. says the Sprinter traveled bloody road” in its first few but the auto maker’s persistence off. “We’re still share, which shows the Tritt tells WardsAuto .

The launched in Europe in 1995 and was to North America in 2001 Mercedes’ parent Daimler U.S. truck maker and sold the vans under brand. Daimler also Sprinters under the Dodge after absorbing Chrysler. but that practice in 2010.

To make up for Dodge’s absence, began selling Sprinters Mercedes badging in the U.S. same year. It was a natural Tritt says, as aftermarket began applying Mercedes to Freightliner and Dodge vans to their appearance.

“You something from the brand,” says, noting Mercedes-branded are popular with transportation “But the big thing is the customer and satisfying the expectation of the customer.”

vans are sold in 197 Mercedes and dealers and expansion is planned, he Selling Freightliner-branded Sprinters helped offset concerns some American drivers of German imports in the segment.

“The difference is made in the Tritt says, noting dealers wishing to sell the van have at least one dedicated and one dedicated technician.

But while the remains at the top of its heap, other makers have sought to in, such as Nissan with its introduced NV and Ford with its Transit.

Mercedes sold Sprinter vans in 2011, double the previous year’s deliveries, WardsAuto data Its closest competitor in size was the NV, 6,444 sales last

Toyota Sprinter Van

“What’s that wonderful ‘Imitation is the highest form of Tritt laughs.

The Sprinter out because of some driver-pleasing commonly found in Mercedes cars. “Sometimes I think a little too emotional for a truck,” says. “But even a needs some new class once in a while.”

Ergonomics are a key to the loyal customer base, he Drivers and passengers, even 6-foot-6 (198-cm) guy,” can inside the vehicle, making for cargo unloading. Ingress is a perk for delivery drivers who hop in and out of the van.

Another selling point is Adaptive Electronic Stability which helps the vehicle its center of gravity and works while steering. It’s on all Sprinter models.

Tritt the auto maker is exploring technologies meant to widen the customer base, adding, are believers that the way to go is diesel.”

relies on a dedicated service that knows its vehicles and out, but a shortage of skilled is hindering the auto maker moving forward with a powertrain for the Sprinter. In addition, says, “Companies don’t the cost of diesel.”

A hybrid Sprinter would payload, Tritt says, but an version is not out of the question. “Electric is the way to go if you do miles (32-40 km) per day,” he

Toyota Sprinter Van
Toyota Sprinter Van
Toyota Sprinter Van

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