The Golden Age — Sport Compact Car Magazine

17 Июн 2015 | Author: | No comments yet »
Toyota 1957 Sports

Toyota Celebrates 50 Years In

If Toyota hadn’t dared to the American market some 50 ago, it wouldn’t be the giant it is And a giant it is, having passed GM as the largest builder and seller of during the first quarter of Toyota sold 2.348 cars worldwide from to March, while GM put 2.26 in buyers’ garages. It’s that Toyota would been able to surpass GM if it so successful in the US, on GM’s home

The story of Toyota’s first 50 in America isn’t a wonderful of complete success. The company has some truly awful along the way. But it is one of the great stories and also a tale how American attitudes towards have changed with the of time. Ultimately, it’s a about how Americans have to see America differently.

This isn’t a comprehensive don’t have the space. this is a look at some of the that made Toyota it is today. We’ll deal Lexus and Scion when hit their 50th anniversaries in and 2053 respectively. Keep an eye out for issues.

1957: The Beginning

It seem Toyota couldn’t picked a worse year to to America. Beyond the fact a lot of Americans back then never forgive Japan for War II, America’s homegrown automakers having an absolutely spectacular It’s also likely most of America still with former General CEO, Charles Wilson, he said, in 1953: What was for the country was good for General and vice versa. How could fight that?

There were at least of change on the way. And Toyota attempting to flood the market On October 31, 1957, Toyota its headquarters in an old Rambler dealership in California, importing a total of two Toyopet Crown sedans. The American sale wouldn’t until 1958.

John A. Rose of San Diego the first franchised Toyota in 1957. The Rose family run Rose Toyota until when it was sold to the Conant Retail Group and became San Diego. Rose’s son, told the San Diego Union-Tribune: people would say: are you selling Japanese cars, that un-American?’, he’d ‘Are you still mad at the British?’

Toyota 1957 Sports

The 1961 Toyopet Crown

Toyota’s stash of historic is a 1961 Toyopet Crown. a museum piece, but somehow SCC Toyota into letting it out for a shoot, alongside a 2000GT and a preserved 1997 Supra (owned by VP of Product Planning, Coetze) at Toyota North headquarters in Torrance, California. miracle of miracles, I talked into letting me drive the Not very far (we had to stay in the Toyota lot) and not very fast (it was a parking lot), but I did drive it.

My bulk barely fit behind the but the car itself drives with sweetness. The three-on-the-tree shifter with hideous imprecision you get used to it), the steering is despite its lack of power and prodding the accelerator pedal more noise than thrust. Despite that, still a real car you could use for daily commute. If, that is, you can get the terror of trying to merge freeway traffic and can trust the drum brakes and skinny whitewalls to stop once you get

What impressed me most this unrestored 46-year-old though, was how solid it felt. It shimmy or shake, there no creaks going over bumps, and the seats still had spring to them. It felt a Toyota.

Corona: The Toyota For America

Toyota has never run by fools. As early as 1960, it much like the British car makers of the 50s, that it have to build products to the American market. The first designed as such was the 1965 sedan.

Toyota 1957 Sports
Toyota 1957 Sports
Toyota 1957 Sports

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