2013 Japan Automotive Performance, Execution and Layout Study Results…

12 Янв 2015 | Author: | No comments yet »
Toyota Spade

2013 Japan Automotive Execution and Layout Study

Satisfaction with their new appeal among owners in increases in 2013, according to the J.D. Power Asia 2013 Japan Automotive Execution and Layout (APEAL) SM

The study, now in its third year, what gratifies owners their vehicle’s performance and during the first two to nine of ownership. The study arrives at an APEAL score based on evaluations of 95 vehicle attributes, into 10 categories: exterior; storage and space; audio/entertainment/navigation; heating, ventilation, and air conditioning dynamics (driving performance); visibility and driving safety; and economy. Overall APEAL which indicate the product of vehicles, are based on a 1,000-point

The overall industry APEAL score is 697 in 2013, 6 points than in 2012. In comparison, the industry APEAL score in the U.S. APEAL Study is 100 points higher than in suggests that automakers are a better job of satisfying customers in the States when it comes to performance and design.

Satisfaction the exterior of the vehicle in the 2013 APEAL Study . which for 25% of the vehicle’s overall appeal is nearly steady, at an average of compared with 718 in 2012. The improvement in 2013 is in the engine/transmission which increases by 12 points over year. Satisfaction fuel economy and seats improve by 7 points in 2013.

There is a strong correlation APEAL scores and brand and recommendation intention of vehicle said Atsushi Kawahashi, of the automotive division at J.D. Asia Pacific. Increasing loyalty is important from the of maintaining business growth. For a high-impact category as exterior, it increasingly important for automakers to the perspective of customers at the product and design stages.

Brand Rankings

Lexus is the nameplate among Japan’s community for a second consecutive with an overall APEAL of 831. Mercedes-Benz (787) second and Audi (775) third. The Volkswagen Polo highest in the compact segment for a consecutive year. The three models by segment are:

Honda N-ONE ranks followed by the Daihatsu Mira and Honda N BOX.

Compact: Polo ranks highest, by Toyota Spade, Nissan and Suzuki Swift and Toyota in a tie for fourth.

Midsize segment: Forester ranks highest, by Mazda CX-5 and Volkswagen /Golf Cabriolet/Golf Variant in a

Minivan segment: Toyota ranks highest, followed by Vellfire and Toyota Estima.


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J.D. Power the following tips to consumers purchasing a new vehicle:

Understand gas mileage can vary dramatically on factors such as the age and overall of your vehicle, inflation and of tires, driving style, and road conditions.

Most agree that it’s economical and more satisfactory in the long run, to buy a stripped of the best make and model you can rather than an option-heavy of a lesser-quality vehicle.

Study the various design available from different Particularly with regard to the many new car owners consider a factor in the purchase decision—an of the maker’s design decisions help you to make a choice be happy with.

About the

The 2013 Japan APEAL is based on responses from purchasers of new vehicles in the first two to months of ownership, and includes 16 brands and 108 models. The study was in May 2013.

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