2013 New York Auto Show — 2014 Scion tC and Scion 10 Series Debut | Scion

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Toyota Scion tc

2013 New York Auto — 2014 Scion tC and 10 Series Debut

March 28,

2013 New York International Show

2014 Scion tC and 10 Series Reveal

Galleria Javits Center

Thursday, 28, 2013

Doug Murtha, Vice President

Good and thank you all for joining us here in New

As many of you know, for as long as has been around, the New York Show has been an important for us. It was here in 2002 that unveiled the first concept destined for Scion the bbX while at the time announcing the birth of the brand. New York was also the for reveals of influential concepts the t2B, Fuse, and FR-S, as as production versions of tC and iQ.

With the of the New York show to Scion, I can’t think of a better to be celebrating the 10th anniversary of our

Scion’s mission from the has been to attract new, buyers to Toyota through designed vehicles and a unique and ownership experience. Ten years in, we definitely delivered on that

Since the introduction of Scion, 75% of our are new to the Toyota family. Over the of our history, Scion’s median age has averaged 11 years younger the industry average. Even the of FR-S priced in the mid-$20’s held steady at only 31 of age.

Thanks to our unique process and groundbreaking engagement efforts at both local and levels, we continue to enjoy one of the active relationships with our body of any make in the business. And to our internal goal of experimentation, has remained a laboratory for new methods in the purchase process, distribution, and from early entry digital publishing to more initiatives like our Motivate new mentoring program.

Now we recognize still a relative newcomer to the market, and we haven’t lost on the future, but we do believe we have a lot to from our first 10 years in and that’s exactly what we to do.

With commemoration in mind, is introducing a limited edition of every vehicle in our lineup. calling them the Scion 10 and I think you’re going to what you see. Let’s a look.

All Scion 10 Series will be painted in this premium color we call Ignition. Each of the models feature an LED Scion locator that lights up when you your car, silver belts, a solar-powered illuminated knob, sequentially numbered badge, and my personal favorite: cool new Scion 10 Series on the dash.

When you first the car, the Scion name before fading to reveal the 10. xB, iQ, and xD also feature unique wheels in a graphite finish, FR-S adds HID headlamps integrated LED daytime running dual automatic climate and a smart key with push-button-start We plan to build about units in total and they’ll be in dealerships starting this

So by now, you might have something missing. And not just any our volume leader: tC. Not only is tC most popular car, it has the median age drivers in the industry at 28 years old. That’s why we put a something extra into it.

the best for last, allow me to the NEW 2014 Scion tC.

The new front features angular headlamps a much more aggressive The all-new hood extends toward a more muscular and emphasizes totally new upper and grille treatments, as well as new LED lighting.

Toyota Scion tc

On the side, tC will a new, standard 18-inch wheel that carries the character and look of the face to the of the car. The new wheels feature a dark gray paint, by eye-catching machined-spoke surfaces.

Continuing the theme to the rear, a distinctive and aggressive bumper an expanded black-out section and style lower center trim, complemented by the new, advanced look of the LED tail

The new tC boasts two new paint colors: Red and Blue Streak Metallic, with a host of interior like upgraded materials, accents, auto-off headlamps, and and down driver’s window.

The new tC be the first in the Scion family to an all-new Standard Display system featuring a 6.1 inch LCD The new system comes with that Scion drivers like Bluetooth®, HD Radio TM USB connectivity, and steering-wheel audio This system will be featured on each of the Scion 10 models.

Once it makes its way to the of the lineup later this Scion will be the first brand to feature a touchscreen audio system as standard across its entire lineup.

The audio system will be by an all-new optional BeSpoke Audio system featuring Aha TM. connected to a compatible smart through Aha, users can 30,000 free audio including Scion’s own signature featuring 17 of our own music channels. In to audiobook stations, sports, and entertainment, Aha utilizes locationbased like Yelp and TripAdvisor, with popular social applications. The BeSpoke premium also includes full all at a great value for consumers.

Moving back behind the drivers will experience an inspired 6-speed automatic with up and downshifts nearly as fast as today. tC will add Dynamic Rev Management technology matches engine revs gear ratios to limit shock. To further elevate the fun we’ve increased body through additional spot retuned electronic power optimized shock damping, and hardware for the stabilizer bars and

All together these changes to deliver more fun and engagement you’ll have to drive to

The new tC will begin arriving at around June of this

As you can see there is a lot to look forward to Scion this year, the five Scion 10 Series to the new 2014 tC, all with a host of and new content that are sure to be a hit Scion’s creative set of new car buyers.

I want to thank you again for time with us today. are welcome to come up to take the pictures of all the models we have on

Toyota Scion tc
Toyota Scion tc

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