Toyoda: Toyota’s rush to grow led to safety issues — Feb. 23, 2010

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Toyoda: Our rush to grow led to issues

By Ben Rooney, staff February 23, 2010: 3:41 PM ET

NEW (CNNMoney.com) — Akio the president of Toyota, acknowledged in remarks made public that the automaker’s efforts to resulted in lax safety standards and new steps to ensure quality

Quite frankly, I fear the at which we have grown may been too quick, Toyoda in the statement.

We pursued growth the speed at which we were to develop our people and our organization, he I regret that this has in the safety issues described in the we face today, and I am deeply for any accidents that Toyota have experienced.

Toyota has recalled more eight million vehicles for problems related to sudden and unresponsive brake pedals, other things. The company has apologized for the safety lapses and is to repair the recalled vehicles.

who is the grandson of the company’s founder, his commitment to restoring Toyota’s reputation for safety.

For me, when the are damaged, it is as though I am as well, said. I, more than wish for Toyota’s cars to be and for our customers to feel safe they use our vehicles.

In response to the human toll of the safety problems, Toyoda his condolences to members of the Salyor who lost four members in a involving a recalled Toyota in San Diego.

I would like to my prayers again, Toyoda And I will do everything in my power to that such a tragedy happens again.

To that Toyoda outlined some the company plans to take to quality control going

Toyota will devise a to convey customer complaints around the world to the company’s in a timely manner, he said. It also implement a system in each region will be to make recall decisions as

In addition, Toyota form a advisory group that said will be composed of outside experts from America and around the world to that we do not make a misguided

Toyota Rush

Toyoda, who became the company’s in June, said the automaker invest heavily in quality in the and will establish an Automotive of Quality Excellence and will the new position of Product Safety

Separately, Yoshimi Inaba, the of Toyota’s North America said in prepared remarks for hearing that the automaker work to improve our dialogue U.S. safety regulators.

We now that we must think from a customer first rather than a technical in investigating complaints, Inaba We must communicate faster, and more effectively with our and our regulators.

Toyota has been for failing to move quickly to report customer complaints and for $100 million in savings dodging a more extensive of the Toyota Camry and Lexus.


Meanwhile, Toyota Motor sales chief James is testifying Tuesday before the committee on Energy and Commerce the company’s handling of the recall.

In a addressed to Lentz Monday, chairman Bart Stupak, and Henry Waxman, D-Calif. that the committee’s preliminary of 75,000 pages of Toyota’s company documents raises concerns .

Among them were that Toyota relied on safety research and that of the company’s public statements the adequacy of its recent recalls to be misleading.

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