Toyota Rukus Wallpapers | Beautiful Cool Cars Wallpapers

8 Мар 2015 | Author: | No comments yet »
Toyota Rukus


Toyota Rukus

Toyota Rukus

When you think of Toyota, sex does not spring to mind more likely the workhorses of streets and paddocks, the Corolla or the Toyota hopes to change all with the launch of its new car, the its first attempt in this to add some real sizzle to its but plodding brand. The squat utility vehicle was to be officially last night, not to the motoring but to 250 of Sydney’s hippest at a restaurant in Bondi, who were to see two cars specially by the designers Fernando and Kirrily Johnston.Billed as a new class of car at young singles and young families, the Rukus is the first of Toyota says will be a of vehicles aimed at niche says Mike Breen of Australia. If you think of the Corolla or the Toyota has always

really been about with mass appeal. is a market that we’ve really explored before. a very focused offer and a new for us. For years Toyota successfully itself as sellers of the everyman’s of good quality and dependable. But before this year’s of US models dented those the halo has been slipping. is losing market share; its per cent share of the automotive in Australia has fallen to 20.5 per The need for Toyota to innovate and its brand is clear.
Toyota Rukus is not a mass-market it’s an acquired taste will polarise opinions, Scott Thompson, Toyota’s manager. He said it was aimed at who had never considered a Toyota In the US the Toyota Rukus was launched in as the xB under the Scion brand created specifically for younger car Toyota Australia has elected to the Toyota name.

Mark Green, a partner in the ad Three Drunk Monkeys, on the Toyot a business at Saatchi for many years. Now he is behind the for the Kia Soul. another box-on-wheels car his agency launched last It encouraged people to customise cars so no two are alike — exactly the strategy Toyota is to push Toyota Rukus a market that is never to buy into a cookie-cutter corporate car Fewer than 200 Souls been sold in the past Green believes only a from Toyota’s design,

styling and marketing would those who had not considered a Toyota to again. To have a genuine product you have to be a lot more than the other products. have moved by degrees in the with some Corollas and to an the Yaris. but they are still the your parents would you to drive.

Toyota Rukus
Toyota Rukus
Toyota Rukus
Toyota Rukus
Toyota Rukus

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