Toyota Rukus —

13 Мар 2015 | Author: | No comments yet »
Toyota Rukus

Toyota Rukus

Kit for the money

Not so

Self-conscious aesthetic


Overall rating: 3.5/5.0

Packaging and Practicality: 4.0/5.0


Behind the wheel:

X-factor: 3.0/5.0

—Toyota at trendy youth

In keeping its odd looks, the Rukus is an odd car for Toyota. It a strategy of attracting younger that the company needs to for one simple reason: the average Toyota buyer is 54 years of

That age figure suggests the is missing out on a share of the market’s sought-after sector: cashed up class Gen Yers. Automakers long known that the they get buyers in, the more they’ll stay loyal to the That’s BMW’s thinking its resurrection of the MINI brand; the lies in the maturation process has put its WRX through as that car’s following ages.

So the Rukus is tilt at the funky set, and too subtly. The local campaign with profile building at the recent Sydney Fashion and a launch at a trendy Darling nightclub complete with soundtrack (Moby is what old like myself believe to be hip peoples’ music) and constant of how edgy, funky, quirky and trail-blazingly different it is.

The car is already well established in the US as the xB, Toyota’s yoof-skewed Scion and in Japan as the Corolla Rumion. The says it has developed cult in both those countries, extensive customisation industries around it.

Toyota’s initial expectations here are modest 150 to 200 units a month.


—Plenty for the money

This is no crusher: Toyota is pitching the at well cashed-up youngsters. available in three ‘Build’ straddling the $30K mark. But at base level they’ve pretty generous.

Build 1, at plus on-roads, comes keyless entry and start, cruise, six airbags, stability digital speedo, aircon and a audio setup with six USB and auxiliary inputs and bluetooth for not just phone but wireless streaming. It’s good for all the formats — MP3, WMA and

For $29,990, Build 2 upgrades the trim to include leather and the air conditioning to include climate while the audio gets a player and nine-speaker output, all through an orange-lit centre

For another $1800, Build 3 ) adds a sunroof.

All models with a four-speed auto (Toyota has decided against the five-cog manual transmission overseas) and 16-inch alloys

Toyota expects the base to account for 60 per cent of sales.

fly for a brick

For what is essentially a in a bigger box, Toyota has generous under the bonnet.

The gets a 2.4-litre four. Its at 6000 rpm and peak 224Nm at represent 23 per cent power and 28 per torque advantages over the 1.8 litre engine. What amounts to in standing start and acceleration benefits has not yet been but the short launch drive a clear margin.

It’s a pity Toyota has decided bringing the five-speed transmission — it could be quite an ride with the engine’s poke. The front discs are to help quell it.

The company combined cycle fuel of 8.8L/100km, with Euro CO2 emissions of 208g/km.

—It’s a No apologies

This car is more packaging than perhaps any sold in Australia to date. off the company’s new pitch to younger, style-conscious buyers (along the Prado-based FJ Cruiser for muddy the Rukus is nothing if not distinctive.

its brickish silhouette bearing a reminiscent of the Austins and Morrises of the and early ’70s, the Rukus impossible to roll. It comes as a then, that its 1525mm track is identical to the Corolla while at the rear it’s 2mm (1520).

Also surprising is its aerodynamic Its 0.32 drag coefficient it in the same league as the RAV4. If nothing to write home for the company behind the 0.26 Cd it’s pretty good for a like this.

The Rukus the MC platform underpinning the Corolla and the Quite appropriate, for in Toyota’s it straddles the market between a car and an SUV.

Although its wheelbase is to the Corolla’s, it forgoes current of pyramidal glasshouse with windows for flat, slabby with an upright Mini-style and low profile side glass.

The a deliberately polarising visual with altogether larger than the Corolla and loads interior room.

Toyota Rukus

Despite a of black plastics, the interior is and the seats (six-way adjustable for the were comfortable for our short Rear seat leg room is generous; it’s comfortable for two and adequate for three.

Time at the was limited on launch day, but impressions are that the ergonomics, though unusual, are sound. instrument binnacles polarise Echo/Yaris’ has always aroused and the original Nissan X-Trail’s had in the second generation) but this is a car freely admits is designed to love-it-or-hate-it responses. It’s and easy enough to read.

There are plenty of handy spots inside, including a wet-and-dry bin under the boot Bootspace is a reasonable 310 litres the rear seats up, expanding to when they’re down, a broad expanse of flat

Part of the vehicle’s sales overseas has been its potential for At the launch, sales and marketing David Buttner said might see it as a blank slate on they could let their off the leash. To make the point, the handed cars (Ruki?) to a of designers to work up for the Fashion events.

To help buyers the company has designed the car with for quick, easy accessorisation for example you can clip on a roof directly, without modification. If wish for a cult following is expect the list of factory and nic-nacs to swell. The company is spruiking the benefits of ‘genuine’

—Full kit for the money

The Rukus with a decent panoply of technologies — enough to anything for the price. Front, and full-length curtain airbags, and traction control, ABS, assist (BA) and electronic distribution (EBD) are all standard.

The car has not subjected to official NCAP or testing, so Toyota wasn’t to crash numbers beyond it was confident it would return results.

It would be strange indeed if the didn’t match the current five-star ANCAP status. given the recent — — ruckus surrounding the having to share four-star with Chinese manufacturer Wall’s clearly inferior strange things can happen.)

but none

The Rukus is different from the Corolla and the RAV not to cannibalise models’ markets.

The most competitor for the Rukus is Kia’s which has the disadvantage of a much (1.6-litre) petrol engine and the of a much lower entry price (early $20Ks) and and diesel options (the being the terrific 1.6 litre from parent company i30 CRDi). Arriving here year, it fulfilled Kia’s expectations, with more 400 sold.

While it has ditched any of importing its Cube. a direct competitor, Nissan has been its more conservative base into the same market as is eyeing off for the Rukus — singles and families looking to the gap between conventional hatch and

—Promising performer

The launch drive program took on a closed course on smooth so it’s too early to draw about ride, handling and behaviour on urban streets and the highway. But with lots of to swerve around on a rainy initial impressions were

At 1400kg, Rukus is around heavier than the Corolla, so the engine comes in handy. so because it ends up with a power-to-weight ratio to the Corolla. It off the mark reasonably smartly and to enjoy changing direction, reasonably composed with grip and not much body taking tight turns in

Toyota’s local technical in Melbourne have recalibrated the assisted power steering specifically for Australian conditions.

For comprehensive evaluation, watch Network for the upcoming seven-day test.

Read the latest Network news and reviews on mobile, iPhone or PDA at .

Toyota Rukus
Toyota Rukus
Toyota Rukus
Toyota Rukus
Toyota Rukus
Toyota Rukus


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