2001 Chicago Auto Show — MSN Autos

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Toyota RSC

Young buyers were the during Media Days at the City’s annual auto

Toyota RSC Concept

But these young Americans aged 6 to outnumber America’s 77.9 baby boomers, by the way-are the attention of automakers eagerly the youth car-buying spree to

So it was no wonder a number of automakers the 2001 Chicago Auto Media Days, on February to unveil their newest designed to reach the very

Toyota RSC Inspired by Rallying

new generation is different, with its own and its own unique footprint, said Don Toyota Motor Sales vice president and general To strike a chord with buyers, Toyota knows it offer widely diverse

Toyota showed its Rugged Coupe, or RSC, in Chicago. The concept from one of the world’s conservative automakers is, quite for the young.

As Toyota’s press stated: The intent, from the beginning, was to develop a purely statement that would emotionally with young A statement that, intentionally, is not for everyone to understand, or appreciate. would mean you, boomer.

With a brawny but a compact size that’s in length and wider than Toyota Corolla, the four-seat RSC was by World Rally Championship vehicles. Inside, the RSC’s interior echoes the race car with an instrument panel looks as if it came from a shop, and racing seats with full harness

Toyota officials said currently don’t plan to the 4-wheel-drive RSC, but they to gauge public opinion at the show.

Pontiac REVs Up for Too

Toyota wasn’t the only car in Chicago that was inspired by racing.

Pontiac showed a new REV coupe that company said combines a rally coupe and versatile cargo-carrying It meets the needs of younger who want athletic performance and from their vehicles, Lynn Myers, Pontiac-GMC manager.

Wearing a roof and a rear tailgate, the all-wheel-drive REV innovations such as a joystick-style manual transmission, adjustable that can raise the car two inches, with beams that to movements of the steering wheel, and doors that slide out and

Inside are four Motorola as well as global positioning receivers, just as you’d in a rally car.

Power from parent company Motors Corp.’s 3.0-liter V6. GM officials haven’t said they will market the

Saturn VUEs Young

Saturn showed new versions of its VUE sport-utility vehicle, and Ron Zarrella, of GM’s North American said the VUE is-guess what?-aimed at buyers.

The VUEs unveiled in demonstrate how buyers of the VUE, arrives in showrooms this can customize the compact SUV.

The outdoor expression version of the VUE a front brush bar, wheels with all-terrain a prominent roof rack, cargo area and floor and even ostrich leather

The urban expression VUE sports wheels, performance tires and modifications that lower the approximately two inches, modified and rear fascias, a three-panel and a rear-seat entertainment system.

first SUV will be offered as a model with the choice of a 138-horsepower 4-cylinder engine or a 181-horsepower V6.

Ford Hot on Youth

In Chicago, Ford’s two divisions catered to the youth market.

car is key to attracting younger buyers who wouldn’t have considered a domestic product, Tom Scarpello, specialty vehicle marketing said at the introduction of the 2002 SVT Focus.

SVT-for Ford’s Special Vehicle Team typically performed its muscle-car on Mustangs and Ford trucks. boasted the team’s work on the Focus makes it the best performance car you can get for $18,000.

The SVT Focus based on the DOHC Zetec of the regular Focus, features modifications. Horsepower is rated at 170 and 145 lb-ft of torque. This with 130 horsepower and 135 lb-ft of for the Focus ZX3 with 2.0-liter Other modifications include a intake manifold, variable cam on the intake camshaft, a dual-mass and a 6-speed manual transaxle.

officials noted the SVT Focus is the front-wheel-drive Ford vehicle to use a flywheel and a 6-speed manual Only 7,500 vehicles be built and they go on sale this year.

People into body and tattoos might like eye-catching F-150 Lightning Rod

This chopped and channeled truck concept with red metallic paint has neon-tube and taillights. The leather-wrapped tonneau features a traditional tribal from the New Zealand Maori that is …-cut into the with black cow hair in the portions.

Power is rated at an 380 horses, coming from a V8 modified by the SVT folks.

Meantime, Lincoln-Mercury Division showed two new colored models for this that Mike Sprague, brand manager, called the hard-hitting Cougars in the lineup.

as you’d expect, the company release sounded a familiar The Cougar Zn and C2 reflect Mercury’s attempt to lure the more consumer with new, and energetic coupes.

Covered in a zinc yellow clearcoat the 2001 Cougar Zn will be the Cougar with standard machined aluminum wheels ebony accents and center Equipped with Cougar’s engine, the Zn is available with an automatic or manual transmission.

The Cougar C2 comes with a French blue paint. In a French blue instrument and color-keyed spoiler, as well as aluminum wheels with blue center caps, are If blue isn’t your Cougar C2 is available in silver white and black.

Toyota RSC

Other Vehicles for Young

Hyundai joined the youth with its HCD6 roadster

The 2-seat car has a see-through engine and headlights that turn to the direction the steering wheel is Power comes from a V6 based on the 6-cylinder that’s in the Santa Fe sport utility. officials said the vehicle is not slated for production.

Nissan its 2002 Nissan Xterra SUV a restyled front end, interior, optional Rockford audio system, and optional V6 that pushes power to 210 and to 245 lb-ft. It marks the first an automaker will offer a V6 in the compact-sport-utility class. The new Xterra on sale in August.

For Other

Not everyone focused only on the in Chicago.

Jaguar introduced its S-TYPE Sport at the show. Due in in fall 2001, it’s a S-TYPE with a color-keyed surround, bumper blades and plinth replacing the usual chrome touches. Also of the sport package are 17-inch alloy wheels and Pirelli Inside are darker tones: bird’s-eye maple trim, a sport steering wheel and Connolly leather sports

Subaru showed new models of its Impreza lineup, including its version of the WRX sedan as well as a 2.5 RS TS Sport Wagon and Outback The WRX models get more torque and from a turbocharged 4-cylinder The 2.5 RS Sedan, 2.5 TS Sport Wagon and Sport have more and torque than their 2.2-liter 4-cylinder has been with a larger 2.5-liter engine.

Mercedes-Benz announced the first AMG the 2002 CLK55 AMG Cabriolet. in showrooms in fall 2001, the 4-seat convertible is powered by a 342-horsepower V8 that develops 376 of torque. Zero to 60-mph is just 5.9 seconds. Inside, are covered in special designo charcoal leather. So are the dashboard, console, door panels and modules.

Kia showed an even upscale car than its recently Optima. Called the Optima SEL the 4-door includes more features and a V6 with more than the engine currently in the Optima SE. A spokesman said the wants to gauge consumer

Mercury used the Chicago to announce the return of the Marauder in 2002-a nameplate that back to the muscle-car era of the 1960s.

The new model will be a 4-door, performance sedan powered by a V8 of producing more than 300 Mercury Marauder doesn’t a lot of explaining. It’s fast, black and it looks cool, Ben Gibert, director of Mercury

Pickups Make Appearance

took the spotlight at a couple of in Chicago.

Dodge showed its Ram 1500 full-size pickup. noted the styling is evolutionary, not The last major redesign for the Ram out in 1993.

The 2002 Ram 1500, due in showrooms in 2001, offers two new Magnum a new automatic transmission, and a host of convenience features. An all-new Cab trim boasts four doors, while regular- and trims are considerably larger their predecessors.

Officials that new versions of the heavy-duty and 3500 models would for the 2003 model year.

Nissan unveiled a long bed of its Frontier Crew Cab. The Frontier Crew Cab Long Bed be the first compact truck to a full-size bed measuring 74.6 long.

Due in showrooms in August the new truck will be offered in all levels, raising Nissan’s offerings to 19 configurations. Other for the Frontier lineup include a instrument panel and console and 400-watt Rockford Fosgate-powered system.

Toyota RSC


Toyota RSC
Toyota RSC
Toyota RSC

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