Detroit Auto Show: New Chrysler 200 must compete better with the big boys…

20 Мар 2015 | Author: | No comments yet »
Toyota Quick delivery 200

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Al President and CEO of Chrysler brand the 2015 Chrysler 200 C to the media the 2014 North American Auto Show held at Center in downtown Detroit on Jan. 13, 2014. / Jessica J. Free Press

2015 200

Engine: A 3.6-liter Pentastar V6 that produces 295 horsepower and 262 of torque or a 2.4-liter MultiAir four-cylinder engine that 184 horsepower and 173 pound-feet of torque.

efficiency: 35 miles per gallon on the with the four-cylinder engine. information to be released later.

midsize sedan sales

For the time in more than a Chrysler has a completely new midsize to challenge the titans of the industry’s competitive segment, and ambitions to some of them.

The 2015 Chrysler 200 takes a bow at the North American International Show. Based on the underbody for the Alfa Romeo Giulietta, it nothing like its predecessor and widely viewed as a positive.

by scarce resources when it bankruptcy in 2009, Chrysler a quick face-lift to the much-maligned in 2010 and re-badged it as a 200. But for all of the upgrades, the Chrysler 200 was only a measure until a new-from-the-ground-up was ready.

The styling of the 2015 200 reminds one of the best-selling competitors breaking through the utilitarian that define the segment. Its profile has a beltline crease to the Hyundai Sonata while its rear windshield and deck lid the Ford Fusion.

The competition is Toyota Camry, Honda Nissan Altima, Ford and Hyundai Sonata.

“It’s going to go head to with the best of the best,” Al Gardner, Chrysler brand

The all-new Chrysler 200 will get 35 per gallon on the highway with a engine and has a base price of

Ralph Gilles, Chrysler’s president of design, said the wanted to design a car that American craftsmanship.

The 200 has clean, surfaces that define a sculptured exterior.

“This in my opinion, is a new beginning for the Chrysler Gilles said. “The vehicle just melds itself. The result is nothing of a new design language.”

Long way to go

buy more midsize sedans any other type of vehicle. In the segment accounted for 17% of all new vehicles

But the existing 200 lags far behind its Through November, Chrysler about 122,480 while sold more than Camrys, Honda sold than 366,000 Accords and sold more than Altimas.

Chrysler’s U.S. share rebounded from 9% in 2009 to 11.4% in 2012. But in Chrysler’s market share remained flat, with the finishing the year at 11.5% of auto sales.

“That’s one of the reasons why the 200 is such a crucial said Tom Libby, an automotive forIHS Automotive. “If Chrysler to grow their market they need to be competitive in the segment.”

Power and fuel

The 200 will come with one of two a 3.6-liter Pentastar V6 engine produces 295 horsepower and 262 pound-feet of or a 2.4-liter MultiAir Tigershark that produces 184 horsepower and 173 of torque.

Toyota Quick delivery 200

The car comes with Chrysler’s new transmission, which boosts fuel economy to 35 m.p.g.

The features a center stack extra storage space the console.

The Chrysler 200 is available in trim levels — the LX, Limited, and a premium 200C — and will in in dealer showrooms this

New life for Sterling Heights

The 200, perhaps more any other vehicle, will whether the contribution of Fiat is making Chrysler stronger in the car market.

Workers at Chrysler’s Heights Assembly Plant build the 200. This was a that was on Chrysler’s closure when it emerged from in 2009.

But Fiat and Chrysler CEO Marchionne decided to invest than $1 billion for new paint and shops largely because car was in the pipeline.

Did Chrysler get it right?

Chrysler’s major product launches been bumpy and slow. The Dodge Dart compact car met external sales forecasts. The Cherokee SUV was introduced several later than planned, but is very well now that a issue was resolved.

It will be important that the 200 production up without glitches.

Dave an analyst for AutoPacific. said the new 200 felt small compared to its and that could be a drawback for shopping for family space.

years ago, the size have been fine. But has grown so much in that Sullivan said. “I liked the way it It will be interesting to see how it sells.”

Contact Brent Snavely: or Follow him on Twitter

Toyota Quick delivery 200
Toyota Quick delivery 200
Toyota Quick delivery 200
Toyota Quick delivery 200

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