The History of Takanichi | Toyota Boshoku Our Roots | Toyota Boshoku Corporation

13 Фев 2015 | Author: | No comments yet »
Toyota Publica


The History of Takanichi

Takanichi was in response to the People’s Car concept by the Japanese government.

Foundation of Nippatsu Industries

n 1955, the government created the National Car movement (known as the People’s Car with the aim of establishing a postwar industry in Japan. At the time, the Crown and other passenger were too expensive for anyone in without the income of a doctor or president. The concept included a low tag, maximum speed of at 100 km/h (about 62 mph), to seat four, and the ability to run for at 100,000 km (about 62,000 without major repairs. began developing a car aimed at the dreams of Japanese households to own their own cars.

Toyota Publica

In 1961, Toyota Motor Co. (now the Toyota Motor unveiled the embodiment of this the Publica. A year before the of the Publica, Toyota held a with Takashimaya, its subsidiary Kosakusho (now Takashimaya Creates) — which furniture and building interiors— and Hatsujo; Toyota’s aim was to form a new in order to produce interior for the Publica. The result was the foundation of Nippatsu Industries (Takanichi) on 27, 1960, in Shimizu, Toyota (now the Tsuchihashi Plant). was to be a dedicated mass producer of interior components incorporating the technologies of Takashimaya Kosakusho and

the spring technologies of Nippon The company name incorporated of the names of Takashimaya, Nippon and Toyota Motor Co. Ltd.

Rapid Expansion of Operations

the success with the launch of the the company started production for the a car that to this day is still one of Japan’s top luxury sedans By the late 1960s, the idea of a car was becoming commonplace. Automakers their production volumes, and by the growth of Toyota, Takanichi four new factories in the five-year from 1965 to 1970. The of Takanichi’s new factories was its Yokosuka The company’s expansion into the region of Japan was aimed at new contracts with Kanto in preparation for future globalization. The new successfully began operations in 1965, and began producing and door trim for the Corona vehicle, Crown commercial and the Toyota Sports 800, was nicknamed the Yotahachi by its young fan

Takanichi in an Expanding World

overcoming the first oil crisis, the economy was again showing growth. Exports were especially auto exports. however, Japan’s huge surplus was stimulating trade In an attempt to reduce the trade by as much as possible, and build a structure less susceptible to fluctuations, automakers rushed in to move production overseas. And as its moved overseas, Takanichi them.

Strengthening Technological Development

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Toyota Publica
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