An Intriguing Sports Car Deal Between Fiat And Mazda — Forbes

26 Май 2015 | Author: | No comments yet »
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An Intriguing Sports Car Deal Fiat And Mazda

Say, Romeo” and iconic visions fly your head, of men in sunglasses the wheel on the Autostrada, and women in gliding their convertibles the streets of Rome .

Say, Miata” and an entire generation smile, thinking of the little that made rag tops fun when it went on sale in

Now, those two images are to combine in an intriguing deal is also meant to help companies meet their needs.

Fiat of Italy, which Alfa, and Mazda of Japan Wednesday that they’ll up to do a two-seater, based on the platform of the officially known as the MX-5. The two plan to come up with different models, and each use its own engine.

It’s a fascinating — and it isn’t that far fetched. If ever visited car museums in you’ve undoubtedly seen the models from the 1960s paid homage to Italian cars, like the Daihatsu Spider, the Toyota Publica and the S600. Now, a Japanese get an opportunity to develop a car that one of Italian companies will sell.

Still, this particular duo seem like an unlikely especially in light of their link-ups. For years, Mazda was with Ford, which had management control over the company, and a one-third stake. holding is now down to just 2 and the pair are mainly linked in

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And Fiat, of course, is best for overseeing Chrysler, of which it charge after the American bankruptcy, although it also has a deal with Tata of

But they’re both getting out of the deal. Mazda, which has had a few years financially since all but cut its ties, gets to share its and manufacturing expertise with a key step in its goal toward alliances. People in the car business always respected Mazda’s to maximize what it gets out of its plants.

Fiat, meanwhile, can broaden its operations, and develop a car for Alfa having to devote its own resources. The based Alfa will be a to Fiat as it raises Alfa’s and hopefully, its sales. Someday, Americans will be able to buy the Alfa, as well.

The Fiat-Mazda deal, on top of the recent between General Motors and Peugeot. show car makers are beyond their own boundaries for partners. The outcomes of these alliances will be in showrooms by

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