Toyota of Irving begins a $15 million expansion along Airport Freeway…

9 Янв 2015 | Author: | No comments yet »
Toyota Project Go

Toyota of Irving begins a $15 expansion along Airport

Toyota of Irving, one of the oldest dealerships in Texas, has begun a $15 expansion along the aging Freeway corridor.

The dealership more than double its adding a showroom and a much service department.

When the is completed late this or early next year, of Irving will grow a 33,000-square-foot facility to a modern dealership.

Vernon Schoemaker, 85, the dealership 45 years ago. His son who has worked at the dealership since he was 14, the owner earlier this David’s son Jereme began training in January to become manager.

“When we built this in ’79, Toyota thought it was too said David Schoemaker, 59. we’ll have a facility the size as Pat Lobb in McKinney or of Rockwall.”

The project faces challenges.

Foundation work for the has begun on the dealership’s 5-acre in the 1900 block of Airport David Schoemaker also a 2-acre site next to provide more space and has an lot nearby.

As Toyota prefers, the new will be an LEED-certified “green” meaning it will meet set by the U.S. Green Building as part of the Leadership in Energy and Design program.

That require more energy-efficient including a cistern to collect and runoff for landscaping, and recycled used throughout the building.

“It adds a little bit of expense,” said. “We can’t quantify it just yet, but we think it be around $150,000, or about 1 of the total cost.”


While the dealership contends construction on its relatively small it also has to grapple with the of Airport Freeway in front of the

“We’re adjusting,” said whose store sold vehicles last year. were working on the service previously and forced people to through the neighborhood to get to us.”

He thinks work on the highway in of his store could begin in summer.

Airport Freeway is expanded and rebuilt from 35E west to State Highway 121 as of a $1.4 billion highway

Although Schoemaker thought looking for property elsewhere, franchise laws severely where he could go.

Each in the state is assigned a prime area. If another dealer that space, lawsuits follow.

“The reality is you can’t go anywhere you want,” he

Twenty years ago, the car along Airport Freeway in was one of the top new-vehicle retail zones in the Worth area, with a or more large, thriving

Circling back?

Toyota Project Go

But as population moved north and west, car corridors began to develop in McKinney and Arlington.

Today, dealers say the congested Airport strip is well beyond its

But Lee Chapman, president of the Dallas-Fort Metropolitan New Car Dealers Association, signs of redevelopment along the

“I look at that property 183 as an area that is being Chapman said. “With the big redevelopment project, that is coming back.”

The Toyota of project will be part of it.


The dealership intends to double the of its service department to 50 stalls and a showroom that will be than twice as large as the one.

The old showroom will be demolished.

sales in the Dallas-Fort Worth rose 8.9 percent last Schoemaker expects a 30 percent in his sales after the dealership is

Toyota — through its regional Gulf States Toyota — Schoemaker to undertake the multimillion-dollar The exterior redesign of his dealership conform with the corporate that Toyota wants for all of its

“Gulf States wants to be the region in the country with all of its in compliance with the new look,” he

Toyota Project Go
Toyota Project Go

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