Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project…

2 Фев 2015 | Author: | No comments yet »
Toyota Project Go

Toyota Becomes First Partner of Historic DAYTONA Project At Daytona International

CHICAGO and DAYTONA BEACH Speedway Corporation (NASDAQ Select Market: ISCA; OTC Board: ISCB) (“ISC”) announced a groundbreaking, multi-year with Toyota Motor (TMS) U.S.A. Inc. will make Toyota the Founding Partner at Daytona Speedway as part of its unprecedented million DAYTONA Rising project.

DAYTONA Rising is complete reimagining of the fan and sponsor at its iconic Daytona International a multi-year project encompassing the nearly one-mile long that, upon completion in 2016, will create a facility with premium unmatched in the industry. Financial of the agreement were not disclosed.

“When we started drafting the of DAYTONA Rising, we envisioned with equally forward-thinking like Toyota to bring the very best experience for our and guests,” said ISC Chief Officer Lesa France “Toyota has been a great for many years and we will to work together to enhance the fan at many of our facilities across the

Beginning in 2015, the 11-year will provide Toyota naming rights for one of five fan The massive, new and redesigned entry includes over 20,000 feet of Toyota engagement and fan that vertically spans concourse levels.

The Toyota brand will have a presence in the new “World of Racing” zone, the central overlooking Daytona’s famed line inside the new frontstretch The “World Center of Racing” is roughly the area of two football where Daytona International its partners and race fans celebrate the history and legacy of at the iconic motorsports venue. will be able to socialize and themselves in this area to, during and after a race.

Ten neighborhoods, each the size of a field, will be located the new frontstretch with custom retail and dining areas, as as dozens of video screens to fans with non-stop of on-track action while mingle with friends. will also have rights to a neighborhood near the injector.

Additionally, Toyota will as an official partner of “The American Race,” the DAYTONA and will receive official car rights in 2015.


“DAYTONA represents our commitment to delivering and innovative ways for our partners to their brand,” said International Speedway President Chitwood III. “We’re to integrate Toyota into historic project. Our fans and will now enjoy more innovative and engaging experiences the moment they enter the new to the time they reach seats and beyond.”

Toyota Project Go

In addition to the Founding Partner with DAYTONA Rising, also extended the following rights at other ISC venues:

entitlement sponsorship of the spring Sprint Cup Series and Nationwide races at Richmond International

Pace Car rights at Auto Speedway®, Chicagoland Speedway®, Speedway®, Phoenix International Richmond International Raceway® and Glen International® for each major event weekend, as as Official Vehicle at Route 66

The partnership was announced today at the Auto Show, the same where Toyota initially its plans more than 10 ago to participate for the first time in as part of the NASCAR Camping Truck Series.

“This is a opportunity for Toyota to elevate our in the motorsports community, especially the DAYTONA Rising project,” Bob Carter, senior vice of automotive operations of Toyota Sales, USA, Inc. and Daytona International Speedway provide strong platforms to with our guests and most our race fans.”

Toyota Project Go
Toyota Project Go

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