Toyota Says Discounts Are Necessary to Sell Its Plug-Ins |

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Toyota prius(plug-in) lease

Toyota Says Discounts Are to Sell Its Plug-Ins

By Brad · March 04, 2013

Division Group Vice Bill Fay told Wards that dealership incentives on the Prius Plug-in Hybrid continue to be necessary for the company to pace with last sales figures. The automaker 12,750 Prius PHEVs in “I don’t know we have to necessarily go around and everybody,” he said, referring to discounts intended to make cars competitive with vehicles. “But we have to be we offer the same kind of when they go to buy the vehicle.”

The 2013 Prius Plug-in base model can be leased for a month for 36 months until 1, and lessees are eligible for $4,650 cash, according to, the of U.S. Toyota dealer

The 2013 Prius plug-in at $32,000 for the base model. levels with amenities as LED headlights, navigation and heads-up can push the price to $39,525.

Toyota prius(plug-in) lease

to Wards, dealer discounts on the Prius Plug-in Hybrid in are as high as $6,500and $4,650 off a model. Meanwhile, rebates are for other non-plug Prius suggesting that dealerships are an easier time selling models. And in California, where drivers of the Prius PHEV are access to carpool lanes, rebates are more modest at $1,650.

In December, we reported on deeply prices on the Toyota RAV4 EV. were in effect until 7, 2013, according to subject to limited availability RAV4 EV is only sold in Toyota RAV4 EV buyers Toyota’s $5,000 cash offer with 0 percent In addition, Toyota was offering in loyalty cash. For example, in a RAV4 EV buyer who took of all of the available discounts could the all-electric crossover for as low as $32,300That’s a of $17,500 off the RAV4 EV’s MSRP of $49,800.

Historically, Toyota executives viewed conventional hybrids as the key offering for green car buyers, and questioned the market viability of expensive battery-powered vehicles larger batteries.

The discounted prices anticipate sticker prices will be for plug-in vehicles, as battery are reduced and economies of scale are For now, the incentives are good for today’s car buyers wanting a car uses grid-supplied electricity as

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