Toyota Prius plug-in drops in price, amid waning interest — Fortune Features

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Toyota Prius Plug-in Hybrid

Toyota Prius plug-in in price, amid waning

October 15, 2013: 5:00 AM ET

consumers aren’t impressed with electric vehicles and to pay what automakers are charging.

By Levin

FORTUNE — The is growing stronger: Average consumers aren’t impressed with electric vehicles and hybrids to pay the kind of prices are charging.

That is, at least, not gasoline gets much expensive, which would the costly technology more

Last week, Toyota (TM ) it was dropping the price of its 2014 plug-in hybrid by $2,000 to depending on the model. The most version starts at $35,000, the model less than

Honda (HMC ), Chevrolet, and Nissan all have dropped on EVs and plug-ins to attract buyers the past six months, at a time post-recession consumer demand is to replace vehicles.

This remains out of reach for most says Alex Gutierrez, analyst at, an automotive organization. He says the price cut bump sales up slightly. But will be weak compared to Corolla and other compacts to achieve close to 40 mpg on the highway and can less than $20,000.

With a pure electric or a as opposed to a pure hybrid, a may run until the battery discharges using any gasoline — a that is attractive to some The Prius plug-in can run for 11 miles on a and is rated at 95 miles per gallon. In mode, the Prius has a combined rating of 50 miles per gallon.

According to AAA, the average of gasoline in the U.S. stands at an $3.64 a gallon, for all grades, with $4.54 a gallon a ago.

Toyota Prius Plug-in Hybrid

Sales of hybrids, and hybrids with plug-in reached 267,340 through the end of up 16.7% over the first months of last year, to About 70% of that was Prius sales. Sales of the Leaf, an EV, and Chevrolet Volt, an range EV that some a hybrid, each were 16,000 for those nine

Automakers have been about the prospects for EVs and plug-ins, due to limited range and a sparse of charging stations, on top of the costliness of the and related technologies. But under pressure from regulators and car companies have invested in the of such vehicles as a good effort to test the public’s

The results for mainstream EVs have disappointing, at least so far, the exception of the luxury segment. (TSLA ) sold about of its Model S sedan, which at $60,000 and can cost more $100,000. The reviews of the car have glowing, sending Tesla’s price into the stratosphere.

GM (GM ) soon will follow in the category with its Cadillac an extended range EV based on the technology as the Chevrolet Volt.

hardly a surprise that a of wealthier consumers, with or more cars in their are buying Teslas and may show an in the Cadillac ELR.

But without in battery technology that prices, extend range, and power, it will be a while the average Josephine spends her bucks on a car whose main is that it doesn’t burn fuel.

Toyota Prius Plug-in Hybrid
Toyota Prius Plug-in Hybrid
Toyota Prius Plug-in Hybrid
Toyota Prius Plug-in Hybrid
Toyota Prius Plug-in Hybrid
Toyota Prius Plug-in Hybrid

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