Tesla Keeps Poaching Prius Buyers, and It’s Not Slowing Down | Autopia…

7 Фев 2015 | Author: | No comments yet »
Toyota Prius

Tesla Keeps Poaching Buyers, and It’s Not Slowing

Tesla owner Al Pace at his in Palo Alto. Photo: Zambelich/WIRED

Tesla Motors 22,477 Model S sedans year. As you’d imagine, of the people buying the super-luxe car German vehicles before electric. But many more of owned a Toyota Prius.

Al was among them. Pace, a estate developer from Alto, California, was a longtime fan of the hybrid that could. owned two of them in the six years buying his Pearl White S P85. He loved the Prius, but a close eye on Tesla as it launched the S. He placed a deposit and rescinded it, before pulling the trigger last year.


“Two served as a catalyst for me to get over the Pace tells WIRED. needed something larger, and that time, Elon made the commitment to back it That was the clincher and he couldn’t be

“I’ve been the beneficiary of a of nice cars over the but I like [the Model S] and more,” says Pace. gets better as I drive it. this ongoing subtle of nuanced engineering. It’s a of automotive strip tease.”

is a typical Tesla customer. of Teslas’ conquest sales made to customers who previously another brandare from according to Polk Automotive. Of Prius defectors lead the

“The pure conquest show that the Model S is owners of Toyota vehicles frequently than owners of any brand,” said Polk analyst Tom Libby. “The is at the top of that list, with the Highlander SUV and Sienna minivan fifth and sixth overall.”

All Toyota accounts for 15.51 of Model S conquest sales. and BMW follow with a little than 10 percent apiece. posits that Prius want a hybrid or electric but want something more and stylish. The Honda Fit EV, Ford Electric, Fiat 500E, and the Leaf just don’t cut it. of that is the audience: As Libby “Model S buyers are very financially,” and their garages housed everything from Martins and Bentleys to Ferraris and

Tesla “was among the luxury brands in [California] in says Kelley Blue Senior Insights Director Brauer, “which means cutting across every manufacturer out there.”

Tesla Al Pace driving through Alto. Photo: Ariel

It should be noted that conquests are no threat to the world’s automaker. The Prius family of sold 234,228 cars in and sold more than in California alone. That’s times as many cars as has sold since its founding in That said, Tesla’s has to come at someone’s expense, and the will only poach customers, and many of them come from Toyota. The Tesla Model X crossover vehicle, which has even room and a pair of innovative doors that open the wings of a bird, is poised to more Toyota owners, and grab people who own or are shopping for the RX 450h hybrid crossover.

“That car has long held the green person who wants a badge and/or more than a Prius’ role,” says. “It’s an existing crossover with advanced/alternative technology. Interest in the RX 450h up a disproportionate number of RX sales in the State, and I suspect it will up a disproportionate number of Tesla X replacements when that goes on sale next

And Tesla CEO Elon Musk sales of the Model X to outpace the S.

X demand is very high,” said during a Q4 earnings last month. “But a numberobviously, we don’t disclose it, but though there’s 0 marketing for the Xessentially, it’s like if going fishing, it’s the fish are jumping in the boat. not actually trying to sell the X at all, but demand seems to be high. And we’re seeing a accumulation of Model X deposits.”

Toyota Prius

With that kind of Tesla Motors could an irritant for other automakers, if and when Tesla’s “Gen car goes on sale sometime in or 2017. That model, but unofficially called the Model E, be a mass-market car aimed at the Audi A4, BMW 3 and Mercedes-Benz C-Class. With an sticker price of around and a range of about 200 miles, the E poach less affluent owners, along with driving a Chevrolet Volt and cars with cords.

think Model E will even more Prius plus every other hybrid or electric vehicle,” Brauer. “The big question the Model E will be whether or not can really get 200 miles from an car that costs $40,000.”

Of course, by that point, automakers will have kind of plug-in hybrid or EV. As the technology advances, the tables turn and you might see someone customers back from

“All the other guys are on better range and reduced too,” says Brauer. entirely possible that by the the Model E arrives there be a Toyota or Ford or BMW that over 150 miles of real-world range for under $50,000. If happens even the Model E 200 miles at $40,000 won’t be all unique.”

As for Toyota, no one there terribly worried about conquests.

“Perhaps prior to there wasn’t a good, eco choice for the affluent consumers the Prius, and now we are seeing these folks move to Tesla,” a spokesman says. “Prius’ was always to find appeal to an more mainstream buyer, and not the super affluent. The Polk data in the State of California that Prius is succeeding in its

But so too is Tesla. Pace already is at his next car.

“The X is very high on my list now,” he says. “If the is there, I wouldn’t hesitate.”

owner Al Pace at his home in Alto. Photo: Ariel

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