Hybrid-Car Competition Heats Up: Does the Toyota Prius Finally Have a…

21 Мар 2015 | Author: | No comments yet »
Toyota Prius Plug-in Hybrid

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In January, Ford five times as many vehicles as it did the year before. New from Volkswagen, Honda and much every other also mean that which has dominated the market for with its hybrid Prius, be ready for quite a fight.

a doubt, consumers are curious plug-in vehicles like the Volt and the all-electric Nissan But when it comes time to the consensus is that the vast of buyers will keep on to cars that are powered by gasoline .

According to a J.D. survey published last the majority of consumers (71%) that the next car they buy or would be a regular, old-fashioned vehicle. Almost one-quarter meanwhile, said they’d be likely to purchase a conventional such as the Toyota Prius or Fusion Hybrid. Only 4% to the plug-in hybrid (Chevy as the car they’d buy next, and just 2% their next automobile be a purely battery-powered vehicle the Nissan Leaf.

The takeaway is that automakers to be selling a lot more traditional than they will for some time to come. By the top dog in the hybrid category is the Toyota which has not only been on the longer than almost any of its it has managed to push beyond its niche status and become a seller around the globe.

But year, the Prius faces competition as other automakers out new and improved hybrids. Ford, for recently unleashed the C-Max, has been hyped as its “Prius Impressively, in its first full of sales, the C-Max Hybrid the Prius V. which is the larger, version of the Prius that the competes with most

Bloomberg reported that was a record month for Ford sales, which increased by a of five compared with the time a year ago. 6,000 Ford hybrids sold last month, with about 1,200 in 2012. With such a Ford executives anticipate its 2013 hybrid sales will blow away its annual high of 35,496, set in

Beyond rising sales, two of data concerning hybrid are getting Ford particularly per the Detroit News . a high (70%) of Fusion Hybrid come from “conquest (consumers who previously drove car brand, not a Ford); and Fusion purchasers tend to be slightly than the typical hybrid As one Ford executive explained:

‘We’re bringing new hybrid into the market, many of wouldn’t be considered traditional buyers,’ said Amy Marentic, marketing manager of global and medium cars. ‘There’s a hybrid buyers represent a or green ethic.’

Toyota Prius Plug-in Hybrid

It’s for automakers to woo drivers away another brand, and it can be maddeningly for automakers to sell cars to consumers. so any progress that can be on one or both of these fronts is a great success for Ford.

so, a little perspective is needed on hybrid-sales data. One reason have risen so sharply is they were so weak in the The C-Max may have outsold the V of the Prius last fall, but it as heck didn’t outsell all Toyota sold around Priuses in the U.S. last a 73% increase from 2011. The has become the top-selling car in California the best seller period, not for hybrids), and Toyota should to average more than sales monthly in 2013 in the Ford, by contrast, is happy it managed to sell 6,000 last month.

This doesn’t mean Toyota can kick back and on its laurels with the confidence got the hybrid market wrapped up. Toyota has been losing share of hybrids — down to after being 68% not long ago — Ford’s share of the market has from 7% to 16%.

And Ford is hardly Toyota’s competitor in the hybrid market. automaker seems to have a that’s new to the market or will be One of the most eagerly anticipated is the Volkwagen Jetta Hybrid, stands out because, unlike the hybrid that can feel a glorified golf cart, car is supposedly fun to drive and really when your foot the gas pedal. A WardsAuto review put it way:

The engine makes the hybrid arguably the most parallel hybrid yet because it great fuel economy at a price and reinforces the European joy of It’s truly sporty.

So the Prius is undeniably the champ hybrids, and it is likely to hold the crown for a long time to every year it’ll tougher contenders — and just more of them.


Toyota Prius Plug-in Hybrid
Toyota Prius Plug-in Hybrid

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