Toyota shifts gears into growing minicar market — AJW by The Asahi Shimbun

14 Июн 2015 | Author: | No comments yet »
Toyota mini car

Toyota shifts gears growing minicar market

Motor Corp. the world’s automaker, could no longer the popularity of Japan’s smallest the minicar, rolling out its first into the domestic market on 26 with the Pixis Space.

The appears to be driven by continued sales of 660cc minicars auto sales overall in have been sputtering. is the last major automaker in to offer a minicar.

Our customers are saying they Toyota’s minicar as their or third car, said a manager at Tottori Toyota KK’s Chiyomi store, of the growing demand for a Toyota-badged

Tottori Prefecture has the largest of minicar ownership among all at 98 units per 100 households.

A 60-year-old living in Totori city who a Pixis Space said, The car is perfect for commuting within the while its price and maintenance are low.

With sales of about million units, minicars for 35 percent of the 4.95 million new sold in Japan in 2010. The of sales of minicars to total has risen incrementally, due partially to the Japanese auto market. The sold could reach 50 in the near future, given vehicle taxes for minicars are than 20,000 yen ($261) a year than on larger

Toyota had opposed the tax system was favorable to minicars until

Toyota mini car

But in deciding to join the market, basically rebadged a Move of the automaker’s subsidiary Daihatsu Co. to offer as its first minicar.

strategy is that it will minicars manufactured by Daihatsu its own brand by capitalizing on its extensive network. Toyota will Daihatsu’s Hijet-based truck and van in and another model in January its nameplate.

Toyota-branded minicars will be sold at Toyota Corolla and dealerships, where primarily vehicles are featured. They also be offered at some of Toyota’s other dealership for higher-grade cars, such as and Toyopet dealerships, in 15 prefectures, ones in the Kyushu and Tohoku which recorded more a 50 percent proportion of minicar to all new car sales in 2008, according to


Minicar sales have gained ground in major Daihatsu’s Ida store in Kawasaki’s Ward, Kanagawa Prefecture, the place of a Toyopet dealership in that used to operate on the premises.

There is strong for switching to minicars among who have just finished children, the store’s manager

Toyota mini car
Toyota mini car
Toyota mini car
Toyota mini car

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