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Five Things You Didn’t Know Famous Car Logos

by Joshua on 5th October 2011 with 8

Automobile logos represent of my favorite emblems. I recently curious as to the origins of several of popular icons and came some incredibly interesting

Join us as we look back at of the most well known around and uncover some of unbelievable secrets!

The Chevy May Have Stolen

This centers around a man named Durant, who has a long and crazy with Chevrolet. In the early this guy was all over the automobile buying and selling companies Buick, major shares of GM and putting in a failed bid for purchasing

In 1911, Durant started through a partnership with Chevrolet. Given the name of his it’s quite obvious the title of the company came However, the origins of the company’s logo, the Chevy Bowtie, are debated.

By 1913, the logo was stamped on Chevrolet products and who apparently enjoyed logo quite a bit, was credited as its But where did he get the idea for the distinct The answer it turns out, on who you ask (interestingly enough, no one thinks it from an actual bowtie).

One simple solution is that the shape is meant to mirror the flag as an homage to the birth of Louis Chevrolet. However, are at least three other worth noting that ring closer to the truth.

The Story: Wallpaper

According to the 50 anniversary issue of a publication “The Chevrolet Story,” Durant spotted the interesting in 1908 in a repeated pattern on his hotel wallpaper of all places!

Durant liked the shape, it down and showed it to several as a potential car logo.

Durant’s Dinner Time Sketch

Durant, William’s daughter, a book about her father was published in 1929. These contained an entirely different of the logo’s origins.

According to she saw her father sketch the logo at the table after eating a of soup! There’s obviously no way to if he was once again thinking his wallpaper revelation or if this was the genesis of the idea.

Durant’s A Newspaper Ad

Even Durant’s own family to be divided on the origin of the Chevy In seeming contradiction to his daughter’s table story, William’s Catherine claimed that had spotted the logo in a newspaper ad vacationing in Virginia and instantly it would be good for the Chevrolet

So what did Bill spot in the on that fateful day? Ken Kaufmann found a major in the form of a “Coalettes” ad that ran days of incorporation of Chevrolet. out the Coalettes logo compared to of Chevrolet.

We can’t be completely if Durant ever saw this logo, but the similarities are plentiful. The center suddenly makes given the enlarged “E” and the italic seems a much better fit the slanted sides than the text, which is rarely, if shown italicized inside the

The BMW Logo is an Airplane Propeller…

Bayerische Motoren Werke, known as Bavarian Motor or simply BMW, began in 1917. Today, we know company for their legendary and sporty automobiles and perhaps their motorcycles, but the company had a different focus: aircraft

In 1918, BMW was actually forced to production of aircraft engines and switched to motorcycle and eventually production.

However, the company’s heritage is reflected in its logo. Like me, probably seen this a thousand times without a thought as to what it means. It out that the four quadrants are to represent a white airplane against a blue sky.

idea can clearly be seen in this illustration:

This is how the traditionally goes, and it’s a story! However, in 2010, an spokesperson from BMW told the New Times that a 1929 BMW ad the one above might have the inspiration for this tale, the original logo is really meant to mirror the blue and that represents the Bavarian State. The logo is undeniably to a cropped section of the Bavarian

The Pontiac “Dart” is a Native Arrowhead

Chief Pontiac is a American Chief of the Ottowa who famous for his involvement in “Pontiac’s agains the British in the early

In 1926, the chief served as the for the name of General Motors’ Brand. The original Pontiac shown below, was a much direct representation of the chief:

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By the the logo had evolved a bit and was popularly with a sort of shield or behind Pontiac’s profile:

Eventually, the head was removed and the arrowhead went through iterations until reaching Pontiac Dart” that familiar with today, undoubtedly resembles a downward arrowhead.

The Mustang Horse the Wrong Way

This is another that might be a tall one but for some fun conversation. In 1964, introduced the Mustang, thereby us one of the most popular line of in history.

Nearly every available tells the story of the going through several before a final was chosen, but differ when it comes to why the horse is depicted running right to left.

Some that Phil Clark, a player on the design team, was handed and therefore drew the in a way that seemed natural to Others claim that the horse “is shown running the way that trained racehorses run a track” to represent the free of the car and its customers.

Most interesting is the story that the logo was drawn running from to right, but was accidentally reversed converted to a die that would be to mold the actual physical (sources: Mustang Pedal and Ford Mustang History ) .

No matter what the reason, the logo will always our instincts and run freely to the left.

The Logo’s Many Hidden

The Toyota Motor Corporation Toyoda) began life in but the Toyota logo we know didn’t come around 1989, when it debuted the Lexus brand logo. The shape is very intentional and forms the letter “T”.

more to it than that According to Toyota. the “T” is formed three distinct ovals, with its own meaning. The two overlapping in the center represent the relationship and between the company and its customers and the oval represents the global of Toyota and endless opportunities The logo also forms a wheel, representing the car itself. the negative space in the logo is to represent the “infinite values” of the

This is where fact and lore begins. Some say the logo pays homage to the that the Toyota Motor was a spinoff of a company that looms and sewing machines. said that the logo the eye of a needle.

Finally, in addition to the obvious many claim that every single letter of the “Toyota” has been intentionally inside of the logo. Here’s my interpretation of this idea:

From the borrowed Chevy to the wayward running Mustang, logos are simply packed interesting history. These we see far too many logos simply out in Helvetica so it’s always a to have a look back at emblems so rich in meaning.

a comment below and let us know the history of your favorite Is there a hidden message or a past? We want to hear it!

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Toyota Origin
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Toyota Origin


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