Toyota design chief Fukuichi to head Lexus

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Toyota Lexus

Toyota design chief to head Lexus


February 26, 2014 — am ET — UPDATED: 2/26/14 pm ET — corrected

Editor’s An earlier version of this provided an incorrect age for Tokuo and was accompanied by an incorrect photo of

TOKYO Toyota Motor is giving design unprecedented in a management shuffle that the company’s global design Tokuo Fukuichi, in charge of division and on the board.

Fukuichi, who design at the Toyota, Lexus and brands, will take as president of Lexus International, the announced today. He will his role as head of the worldwide group.

It’s the first time a chief has been the global of Lexus. He assumes his new duties at luxury marque on April 1 but his appointment will take following a general shareholders’ which is usually scheduled in

Fukuichi, 62, will take his on a slightly downsized board he will fill a slot reserved for the head of Lexus

Current Lexus International Kiyotaka Ise will leave the and become chief officer of the rd group. Ise, an engineer by will also oversee engineering, fuel cell and sports vehicle management.

Fukuichi, an outspoken champion of with more polarizing, styling, underscores the imperative of Akio Toyoda to focus on design.

Next year’s of Toyota’s new generation of vehicles commonized parts is expected to a breakthrough in developing vehicles more head-turning looks. The new development strategy, dubbed will debut in the redesigned hybrid.

The new Toyota board will by one seat to 15 executives.

Lexus set a sales record of more 523,000 vehicles last topping a previous best of set in 2007. About half of the worldwide deliveries were in the where sales climbed 12 to 273,847.

Toyota Lexus

BMW and Mercedes-Benz dethroned as the U.S. luxury sales since 2011 after the brand was No. 1 for 11 years.

Toyota has said reclaiming will be difficult because it has no to follow German brands in entry- level vehicles below $30,000, such as the CLA and Audi A3.

A new CT hybrid began in Lexus’s U.S. dealerships in and the RC F starts deliveries later year. Toyota also is whether to sell the LF-NX shown at the Tokyo motor in November, in the U.S. market.


Lexus aims to as much as 10 percent annually for the 30 years as it expands in emerging including China, Vietnam, and Peru, Mark Templin, the executive vice president for the brand, said in a January at the Detroit auto show.

Templin, 53, has been a global vice president since 2013, after having sales and marketing in the U.S.

Bloomberg contributed to this

You can reach Hans Greimel at . — Follow Hans on

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