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Toyota i-swing



2010 Yaris The Land Cruiser is one of the world’s popular SUVs. It was first more than 50 years ago and was developed for the Japanese police. for its durability, it possesses a ladder frame undercarriage that has the foundation of every model and is now with high-strength steel.

As of the mid the Toyota Corolla has been best-selling car for 35 or the last 36 years (it was in 2002). Since its introduction tiny sedan has sold than 20 million units in and 20 million units overseas. The car was a status symbol but had a reputation for It is now manufactured in a dozen countries

In years the Honda Fit and the Toyota have been vying for the as the best selling car in Japan. regained its position as Japan’s No. 1 car in It was fifth best selling and the second best selling car the Fit in 2008.

In 2002, Toyota 64 different cars in Japan as its program to produce different for five main networks of Toyopet, Corolla, Netz and By contrast Nissan only 33 cars. Toyota introduced 10 new in Japan in 2007. The Corolla, and Noah and Voxy minivans all well.

Toyota had seven of the top ten cars in Japan in 2005 and and six of the top ten bestsellers in 2004. Top selling in Japan in 2002 (units): 2) Corolla (226,222); 4) Toyota ist 5) Toyota Vitz (100,801); 6) Noah ist (97,080); 7) Toyota (95,765); 8) Toyota Voxy

Wish minivans have well in Japan they third bestselling car in 2003 and in 2004. In 2005 Toyota the GX and RX sports utility vehicles in and Lexuses to Japan.

The Prius was the car in Japan in fiscal 2009. quadrupled to 277,485 from the year. The Prius outsold the WagonR minicar which had the top seller the previous five

About 80 percent of all the Toyotas in the United States in the last 20 are still on the road today.

and Resources

Hybrids and Electric Wikipedia article on Hybrids ; Toyota Hybrids ; article on Electric Cars ; All Electric Cars Blog ; Toyota Electric Cars ;

Good Websites and Sources on Good Photos at Japan-Photo ; Companies Listed by ; Ministry of Economy, and Industry ; Statistical of Japan Manufacturing Chapter ; 2010 Edition ;

Toyota Cars in the States

1970s-era Corolla In the States, Toyota sells Lexus and Scion cars. In sales in the United States 2 million vehicles for the first

In J.D. Powers quality in 2005 ten of the 18 vehicles that won the scores were Toyotas. In Toyota it had 11 of the 19 top-ranked vehicles. Powers quality ranking in 1) Porsche; 2) Lexus (Toyota); 3) 4) Toyota; 5) Jaguar; 6) Honda.

Six of the top cars in 10 categories rated by Reports in 2010 were the 39 vehicles rated most in a 2007 Consumers Report 18 were Japanese brands and 10 Toyotas, with the Prius as the most satisfying vehicle for the straight year. Consumer best buys in the 1990s the 1991 Toyota Camry and Toyota Corolla. The Toyota and the Honda Accord are the two most cars among American car

In 2008, four of the top ten most efficient vehicles in the United were Toyotas: 1) Toyota (46. 65 miles per gallon); 4) Camry hybrid (33.45 per gallon); 6) Toyota Yaris miles per gallon); and 7) Toyota (32 miles per gallon)

Toyota the Scion brand in the United to appeal to young drivers with the idea of building loyalty so they would buy expensive Toyotas and Lexuses they get older.

The Camry was she top car in the United States from to 2005. The Prius and Sienna have also been successful in the United States. The lost for Prius was six to eight 2004, far outselling the Honda Hybrid.

The redesigned Camry was voted Trend Car of the Year and the best car in the United States in 2006. The of Motor Trend wrote, Camry is the one car rival automakers they could build. It something for nearly everyone—performance, and roominess—at a price most can afford.”

Both Toyota and produce large gas-guzzling trucks in the United States. makes the Tundra and Crew Max trucks. The Tundra was names of Year by Motor Trend in It gets only 14mpg in the but can earn Toyota as much as per vehicle in profit.

There has great resistance within to the trend of making bigger and trucks in United States worries that they damage Toyota’s reputation for fuel efficient cars. decided to build the bigger because they yield larger profits than cars.

In April 2000, began selling the MR2 Spyder car. It sold for $23,098, had 138 and went from 0 to 60 mph in 6.95

Toyota and Subaru Lead ‘Consumer Reports’ Survey

The News reported: “Japanese dominated Consumer Reports’ survey of the best cars, Toyota taking five of the Top and Subaru Motor Co. taking the top as best-overall automaker. Subaru Honda Motor Co. as the top overall, and fell to fourth place. automakers held the top five with Nissan Motor Co. in While Japanese automakers hold the top five spots, lead is shrinking. In some of and Toyota’s recently designed cost-cutting has become more said David Champion, director of Consumer Reports’ test center. [Source: News, February 29, 2012]

Hirsch wrote in the Los Angeles “Toyota models represented of the magazine’s top picks by vehicle the first automaker to score many models among the vehicles in nearly a decade. The Toyota Camry hybrid and sport-utility vehicle edged out models as Consumer Reports’ for top family sedan and family respectively.In the magazine’s tests, the hybrid delivered 38 miles per overall fuel economy—the in class and as good as what it as smaller and less versatile But fuel economy experienced in Reports’ test was still than the 43 mpg that Toyota for the hybrid in its advertising. [Source: Hirsch, Los Angeles Times, 28, 2012]

“The Japanese scored the highest in Consumer ratings of automakers. “While automakers still hold the top spots, their lead is In some of Honda’s and Toyota’s redesigned models, cost-cutting has more noticeable,” said Champion, senior director of Reports Automotive Test [Ibid]

“Top picks by category were: Best car: Ford Mustang. SUV: Toyota RAV4. sedan: Toyota Camry SUV: Toyota Highlander. family sedan: Hyundai Minivan: Toyota Sienna. sedan: Infiniti G. Green Toyota Prius. Small Subaru Impreza. Pickup Chevrolet Avalanche. [Ibid]

New Camry

In August 2011, unveiled the 2012 Camry, its redesign of the sedan in five AP reported: “While Toyota to create buzz by lowering the price, improving its fuel and adding new features, it may not be enough to the Camry No. 1 in the increasingly competitive for midsize sedans.” The Camry is not a by itself anymore, says Toprak, vice president of trends and insights for car pricing [Source: AP, August 23,

“Toyota showed off the new Camry on the Web and at in California and elsewhere. It has given the car a more pointed hood, a and roomier interior and more space. It’s also Entune, a system that drivers access internet like Pandora from mobile phones using commands or an in-dash touch But critics say the styling is bland with edgier rivals Nissan, Hyundai and Kia, and Toyota saved money by cheaper interior materials.” nothing fundamentally wrong it, but is that good enough No, it’s not, Toprak

The new Camry is due to arrive at dealerships in October. A basic version cost just under and get 35 mpg on the highway.

Toyota has sold than 15 million Camrys since it introduced the car in 1983 to with the Honda Accord. It became a big seller in the U.S. of its reputation for reliability and good gas The Camry outsold the Ford in 1997 and has been the best-selling car in every year except for when it was eclipsed by the Accord. Toyota’s embarrassing series of recalls last year and shortages this spring knock it down from

A basic Camry will now at $21,955, which is $710 than the current model. But other versions will less than current The top-of-the-line version, for example, start at $24,725, or $2,000 The hybrid Camry, which at $25,900, is $1,150 less. At starting price, the Camry cost a little more some of its competitors, such as the Kia Optima. But Carter says the car a lot for the price, including the most air its class.

Toyota has also the Camry’s engines to get better economy. The four-cylinder engine, makes up the bulk of Camry’s will get 35 miles per gallon on the up from 32 in the 2011 Camry. The version will get a combined 41 per gallon in city and highway Those numbers make the one of the most fuel efficient among its competitors.

But it remains to be whether Toyota can draw buyers who started shopping brands after Toyota was hit by recalls that involved accelerators and floor mats trapped gas pedals. Customers ran into shortages this after Japan’s earthquake production.

Toyota’s lead has slipping the last four In the first seven months of the company sold more 282,000 Camrys, trouncing was then its closest competitor, the Accord, by more than Camry sales were than double the Nissan and more than three those of the Ford Fusion, Malibu and Hyundai Sonata. Now the top five rivals are within distance. The Altima was only behind through July, and the just 23,000 back.

and others say the Hyundai Sonata is worrying to Toyota. Its fuel equals the 2012 Camry but it has horsepower, and its styling is more Its starting price is also lower than the Camry’s. sales were down 8 through July, while the were up 21 percent.

Aaron an analyst with IHS Automotive, the new Camry will probably win many of the 6.8 million people driving the car in the U.S. But he’s by the vehicle’s cheaper looking plastic surfaces and knobs, and he some shoppers will be, I don’t think it’s to bring anybody new to the brand, he

Toyota Motor Corp. Akio Toyoda visited the Ky. plant where the Camry is underscoring the car’s importance. said he personally tested the new car he was satisfied that it outperforms its This car has become a symbol of success, he said. This is an to show the world again Toyota is all about.

GT86 “Revive” Toyota’s Sports Car

Tony Lewis wrote in “The new GT86, developed Subaru, will mark the of Toyota’s sports car development said president Akio The model was launched in April Toyoda said the company dropping sports cars its line-up and added: “As long as fans exist, the world of automobiles will absolutely not [Source: Tony Lewis, February 3, 2012]

“The chief said that have distanced themselves young people,” by dropping cars as the MR2, Celica and The company said it will a range of auto components for the of the GT86 and expects to sell a month. The model will be to overseas markets in stages the aim of eventually selling 30,000 to of the cars a year worldwide.

“The Yomiuri Shimbun “Toyota unveiled its compact car, the 86 (pronounced hachiroku), developed with Fuji Industries Ltd. at Fuji in Oyamacho, Shizuoka Prefecture. The displayed the four-seat, 2,000cc car at the Motor Show 2011. The new car the AE86 model name, was used for Toyota’s Corolla and its sister car Sprinter Trueno. models were manufactured in the and remain popular today. Yomiuri Shimbun, November 29,

“The price tag for the GT86 in is between 2 million yen and 3 million The automaker hopes the new sports car attract young consumers, who are to be increasingly uninterested in driving. Its new created by combining the expertise of automakers—Fuji Heavy’s horizontally engine and Toyota’s direct technology—make for a well-handling car. The car’s fuel efficiency is to a sedan of the same displacement, to the automaker. [Ibid]

“An increasing of carmakers have withdrawn the sports car business because of the market and difficulty in complying environmental regulations. Toyota had distanced itself from the car business after the Celica its run in 2006. However, it has reversed saying sports cars are the flagship products. [Ibid]

Aqua: Japan’s Most Car in 2012

Toyota claimed has a new vehicle the Aqua is Japan’s fuel-efficient car. The car get mileage of kilometers per liter or about 90 per gallon. The car went on sale in in December 2011. As of the summer of there was a five month perod to get the car. Toyota to export the Aqua to the U.S. and countries in the spring of 2013. It cost a little over [Ibid]

“The Aqua around 1.6 million yen in Japan. The Shimbun reported: “Aqua’s and shape are based on Toyota’s a gasoline-powered subcompact sold in than 70 countries. Toyota it has succeeded in reducing the size and of the hybrid system, which the combination of a 1.5-liter engine and a motor. It will be marketed as the Prius c. [Source: Yomiuri November 16, 2011]


In September 2011, Toyota its first minicar (“Kei”) for the market in Japan — the Space. Toyota’s Pixis is basically a rebadged Move from Toyota-owned Dahaitsu which specializes in small Starting price 1.12 yen ($14,700).[Source: Fred Meier, USA September 27, 2011]

The Pixis may be the wheelbase is just 8.2 feet. But it a full range of options: six levels and a 660cc engine and CVT with start-stop that can be had a turbo and with front- or drive.

Toyota plans two minicars for the Japanese market, to be a tiny van and a micro-truck, although it has not when those will Its goal is total annual of 60,000 in Japan for the three.The of Toyota, the elephant of the Japanese into the segment is expected to up the competition in Japan. It might give Toyota additional for some emerging markets.

iQ and I-Swing

IQ In October 2008, unveiled an ultra compact, the iQ, is less than three in length but has four seats. The car has a 1 engine capable of getting 23 per liter (80 mile per gallon) and ¥1.3 million

The iQ was designed to with models like the AG Smart Car. In 2008, it was Japan Car of the Year award a board of motor journalists who the car Praised for its safety and environmental it comes with nine air including one in the back that the heads of rear seat in the event of a rear end collision.

and Toyota have formed an to produce LCD panels for cars and are together to develop a single-seat vehicle called the “I-swing.”

Lexus hybrid Lexus is luxury car. Launched in the States and Europe 1989 to with European luxury car like Mercedes and BMW, it at a phenomenal rate—increasing it sales in the by 60.2 percent in 1998 steadily took market its rival. It took Lexus 12 year to claim the No. 1 spot in the luxury car market.

Lexus has been top ranked car in by in J.D Power for 14 consecutive years in

Lexus debuted in Japan in Their cars went on at 143 plush new dealerships with floors and Italian sofas. One of the hurdles Lexus has to overcome in is convincing Japanese consumers it isn’t just a Toyota.

In of 2001, Lexus introduced the sports car. It sold for had 300 horsepower and went from 0 to 60 mph in 5.9 Lexus makes the 470 SUV and produces a that debuted in 2006. The LS460 sedan is aimed at buyers of Mercedes flagship cars. It was was declared 2007 Car of the at the New York International Auto

In September 2011, Toyota the all-new next generation According to a Toyota press the car “is characterized by its radiant modern based on the L-finesse design emanating the Lexus brand’s essence and powerful presence. The is powered by a 3.5 liter, 6-cylinder engine that produces a 306 horsepower at 6,000 rpm, in to its ability to generate 375 Nm of torque at rpm. Also, it is equipped a 6 gear, and a first-of its kind inch navigation display to the driver with the required during occupancy.

In June USA Today reported: “Toyota’s brand was No. 1, Jaguar was most-improved and Motors was the top domestic automaker in the watched 2012 J.D. Initial Quality Study today. It was the second-consecutive year led the study as the brand with that had the fewest problems in the 90 days of ownership. Owners 73 problems per 100 Lexus vehicles, below the industry average of Toyota — including and Scion brands — had the most top finishers in the ranking of car and truck models by product It had five. [Source: Fred and Chris Woodyard, USA TODAY, 20, 2012]

“In February 2012, AP “Lexus is the top performer in a new survey of dependability. J.D. Power and says most other in the survey also showed and that the auto industry has historically high levels of The consulting firm polled owners of 2009 model-year and rated brands by the number of owners have experienced in the 12 months. Problems can range stalling engines and transmission to peeling paint and glitch The top complaint in this year’s was excessive wind noise. Porsche, Cadillac, Toyota and had the fewest reported problems. The performers were Chrysler, Jeep, Ram and Jaguar. The industry was 132 problems per 100 vehicles, the best since the survey began in [Source: Dee-ann Durbin, AP, 15, 2012]

New Advances by Toyota

amazing invention Honda has a for having the best engineers Toyota is known for having skilled marketers. A Honda told Newsweek, “Toyota may engineers that aren’t as as Honda’s, but they’re certainly at listening to consumers.”

At Expo in Nagoya, Toyota displayed a four-wheel, leaf-shaped single electric vehicle that ran on a battery and featured an exterior from biodegradable, plant-based Time magazine called it one of amazing inventions” of 2005.

has developed an ultra-clean diesel that passes tough standards in the United States and The innovation is aimed mainly at where diesel engines are in family vehicles. Toyota’s have given it a jump on Honda and other competitors.

Toyota i-swing

and Microsoft are working together to Internet-related services to Toyota around the world. One of the goals is the efficiency of charging electric to do it when charging rates are

Toyota spends about $10 in research and development.

Toyota Technology

In August 2006, announced that it had developed a that can prevent rear-end before they happen. The uses a radar to detect vehicles and flashes lights to approaching cars to slow and quickly changes the position of the to protect the driver and passenger whiplash. In October 2008, announced that it had made the air bags for rear collisions.

to The Detroit News, Toyota is on a new pre-crash system that actually take control and the vehicle to minimize impact in the of an unavoidable collision. The system super-sensitive radar with a array in the front fascia to possible impacts. On-board then calculate the correct of braking and steering required to the crash, and if the driver fails to the automatic system takes The pre-crash steering is specifically to reduce the chance of a vehicle-pedestrian and Toyota is also working on to accommodate drivers who have attacks while behind the [Source: Zach Bowman, July 23, 2011]

In May 2011 Toyota announced it fit its onboard navigation systems a new function to give on-screen and alerts to drivers traveling the flow of traffic as dealer-installed from June 1. The voice will tell drivers, may be traveling against the flow of Please check your of travel”, while the on-screen will tell them, Wrong Way! The function was possible by advances in communications-based technology and in pinpoint position-recognition that uses information global positioning system and and other sensors to determine vehicle movement. [Source: AP]

Nissan and other car companies are with Breathalyzer devices won’t let a driver start his car he passes the test. They developed sensors that blood-alcohol levels in the driver a system that detects movements through the steering and use a camera to check if the pupils are If something wrong is detected the car down and come to a stop. The is expected to be ready in 2009.

and Car Racing

Honda and Toyota rival tracks. Toyota’s International Speedway lies at the of Mt. Fuji. It is 4.5 kilometers long, was in the mid 2000s and hosted Japan’s One race in 2008.

Toyota NASCAR in 2004 and competed it top level NASCAR Stock Car in February 2007 with Waltrip as one of its drivers. Only one car had won a stock car race in the United before then and that was in 1954. In 2006, Toyota won 12 of 25 in the NASCAR truck racing

2009 F-1 car

Toyota debut season in 2007 was less impressive. Some called it a In 2008, Toyota did better a team of 11 Camrys and drivers Hamlin, Tony Stewart and Busch and alliance with Joe Racing. Busch was head in the Sprint Cup series before the with seven victories, 12 top finished and had a 262 point leader Dale Earnhardt Jr.

In January Toyota said it would cut its budget to save money in the of the economic crisis in 2008 and

As of January 2009, Toyota had 51 in 125 races and was in its third year Joe Gibbs Racing, whose gave Toyota ten victories. has also won the last three championship. Competitors have that deep-pocketed Toyota has won by its rivals.

Toyota pulled out Le Mans in 1999. It plans to with a hybrid in 2010 the aim of proving that fuel can be as important in winning a car race as The car is expected to have a storage like that found n as well as a condenser that can generate and store electricity. hopes to reduce fuel by around six percent and adapt the for passenger cars.

Honda and are leaders in making engines for the CART FedEx Championship Toyota and Honda cars the first 17 positions in the 2003 500. That year debuted at Indy and Honda after eight years Their engine are more than those of General the top U.S. manufacturer.


Toyota and Formula One Car Racing

F-1 engine Toyota entered One in 2002. It has spent over $1 and not won anything. As of 2008 all it had to show for its and expense was two second place in Malaysia and Bahrain by Italian Jarno Trulli in 2005 and a place in Hungary in 2008.

has mostly struggled. In 2002 it 10th in the team standings. In and 2004 it was eighth with no finishes. In 2005 and 2006 signed two big name drivers—German Shumacher and Italian Jarno operated under the Panasonic Team. In 2005, the team got off to a start. Trulli took in the second race of the season and the went on to take five finishes and places forth in the title with 12 points.

The Toyota Formula One team is in Cologne, Germany. Ralf raced for Toyota three 2005, 2006 and 2007. His finish was third in 2006 in In 2008, Toyota replaced Schumacher with German Timo Glock.

In the 2006, promised to secure its first win but It finished six the in the team championship 35 points. In the 2007, it finished eith 35 points, beat out by which uses Toyota and scored 20 points more. In it finished forth with 88

In 2007, Toyota put a large of its profits in its Formula One team and the Japan Grand Prix and engines for rival team,

In 2008, Toyota said it scale back cots but that it would not drop out of One despite suffering in the global crisis. Later it was revealed the team nearly pulled out of F1 and decided to stay after a pledge of support from it sponsor Panasonic.

Toyota went with driver Trulli and Timo Glock in They qualified one and two in Bahrain in 2009 but were unable to home a win.


Toyota’s horn-playing robot started its humanoid robot in 2000, when the first appeared. Rather than one very good robot was the with Honda it built a of robots with a variety of including ones on wheels and with legs. Specialized have been programed to the trumpet, tuba, drums and but each robot is programed to only one instrument.

Toyota robots, known as Partner can play When You Wish a Star and the opening of Wagner’s of the Nibelung with a trumpets. The robots have lips of a special plastic and lungs of pumps. Masashi Yamashita, of Toyota’s partner robot said the musical robots introduced for their entertainment and value but also said working with professional has given them insight how to make robots to perform tasks.

In 2007, Toyota a woman-like robot on wheels served as a guide in the company It could avoid obstacles, its name, carry on simple in Japanese and deliver pre-programmed in an electronic voice.

Toyota has developed robots that their balance on two wheels gyroscopic sensors adapted the company’s vehicle stability system and has been programed to be and help people.

Toyota its aims to put humanoid “partner into use after 2010 to people in factories, hospitals, and around town. It made the in December 2007 when it a “mobility robot” and “violin robot” and announced the it will a research facility dedicated to technology.

Toyota has developed a transport assistance robot Winglet M. It has a top speed of 6kph and people to travel in a standing

Image Sources: Toyota robot (Wiki Commons)

Sources: New York Times, Post, Los Angeles Times, Yomiuri, Times of London, National Tourist Organization National Geographic, The New Yorker, Newsweek, Reuters, AP, Lonely Guides, Compton’s Encyclopedia and books and other publications.

2009 Jeffrey Hays

updated October 2012

Toyota i-swing
Toyota i-swing
Toyota i-swing
Toyota i-swing
Toyota i-swing


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