Passenger Car OEMs to Offer Next-Gen Sustainable Commutes via Micro-Mobility…

19 Фев 2015 | Author: | No comments yet »
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By Vishwas Shankar, Industry Automotive and Transportation and Sarwant Partner and Practice Director, and Transportation, Frost Sullivan

globally are targeting to launch than 135 models of micro-mobility by 2020. Among the 135 models, 16 car original equipment manufacturers alone targetmore than 110 50 models of those which are ready. But why do OEMs target new form of mobility for daily and why an estimated $300 million invested in this market? The remains thatmicro-mobility solutions are to sustain.

Micro-mobility, Segmentation and Types

Micro-Mobilitysolutions target to solutions to daily short-distance using unconventional models. are a new genre in terms of not only size and looks but also of vehicle power, number of and so on. This is reflectedin segmentation in 1.1

Chart 1.1 Micro-MobilityMarket: Segmentation, 2011

Source: Frost analysis

By 2015, nearly 60 (50 of these coming from car OEMs) expected to flood the in different types (open-top/close-top) and (standing/seating). For instance, PSA e-Vivacity, MP3, BMW Pedelec, Toyota Suzuki e-Let’s and Honda in open-top type and Renault in close-top type are already up for as on 2011. Volkswagen(VW) Bik.e, VW BMW Concept C and OpelRak-eare expected to hit the by 2012.

Micro-Mobility- An Emerging Solution to an Problem

The cost of congestion is denting various economies. In it nearly tripled from 63 Euros in 2006 to 200 Billion in 2011. In North America it is not far with $100 Billion tag to it. Almost all major cities in including China and India, from traffic related every day. Asabove are expected to touch new peaks in decade and governments and societies to combat congestion and traffic issues, OEMs globally also assumed responsibility to a newform of mobilityand put an end to this

As passenger cars are largely by commuters globally for their commutes, Micro-Mobility solutions started to offer an alternate to daily commuting. For instance, in exists as quadricycles like the G-Wiz and Aixam Megacity, in the States as low-speed vehicles GEM e2 and Tomberlin Emerge2, and in Asia as like the Takeoka Milieu R and Alto.By 2010, global have started to witness the of entirely new category of vehicles growing popularity such like Mik Go Green Noble, Renault Twizy, Gordon T.27 vehicles which are quadricycles, LSVs oreven The automotive industry has classified as emerging segments and classified as Sub-A vehicles in Europe, the vehicles (MSVs) in the United and the micro-kei-cars in Japan.Currently it is comparably in terms of size as well as in By 2013, it is expected to grow attracting a niche segment of end Mass adoption like cars and bikesis expected to by 2015.

OEMs Target the Micro-Mobility to Compete with Models Segway i2

What started Segway LLC as a Personal Transporter in has evolved into a promising Frost Sullivan in its recently study titled Strategic And Benchmarking Of Global OEMs Solutions has captured this In over a decade,the number of is expected to cross more 150 including more than 110 of from passenger car OEMs. Micro-Mobility modelsare targetedat short-distance (1-15 miles) and commuters (40-45 miles) from the range of vehicle and driving range shown in 1.2

Chart 1.2 Micro-MobilityMarket: Comparative Global, 20112018

Source: Sullivan analysis

As a number of models shown above are to be commercially available by 2015 different combinations of speed and the entire Micro-Mobility solutions is high by key global passenger car as well as other automakers.

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Pitched to be Key Launch Market by Europe for Expansion

Automakers Segway, Piaggio and Yamaha and car OEMs like General (GM), Ford, VW, Audi, Hyundai, Toyota, Honda, Suzuki, Geely and even target Asia and especially before 2013. An expansion Europe before 2015 is to boost sales.Asia has appealed because of its densely populated like Shanghai. A country China also bans use of engine powered bikes have been another for Micro-Mobility. Another reason eco cities like Tianjin in are being created with of entirely new DNA / homologation type of

OEMs Perceive Differently Different Models for Different / Purposes

As one model doesn’t fit a lot of these Micro-Mobility models daily commutesof different including models like the Ryno-bike which targets the youth, two-wheeled Suzuki which also targets and service-delivery personnels, the three-wheeled ESV targets patrolling personnel. three-wheeled model the Toyota and the four-wheeled Honda EV-Monpaltargets the urban and mobility impaired

Micro-MobilitySolutions are Here to Sustain

models expected to be intelligent, and more importantly electric. Key passenger car OEMs like VW, Honda, Hyundai, GMhave invested an average of $40 million to develop Micro-Mobility solutions. VW’s e-Scooter is targeted to a sustainable renting system in like China, its bik.e is to replace sparetires while last mile connectivity. like the GM’sElectric Networked-Vehicle ease parking space collision avoidance and so on using a telematics backbone.Several models Ford e-bike,BMW Pedelecsare targeted to encourage driving on paths or even in dedicated aiding faster and economical over use of passenger cars. It is not the business models and regulations is expected to attract huge from among the masses, but a variety of vehicle powertrains — as shown in chart wheel types (four, as in chart 1.1), steering (four — Steering handle-bar, joystick or touch foldability (foldable or stackable / and motor types (normal / which is expected to drive


For instance, German OEMs VW, Audi, Daimler and BMW expected to a strong tendency to use alternate which can run on fuel cells and on hybrid engines. Models the VWbik.e, BMW x-bike, PSA RD3, Tridacna, Honda Town Nissan OneOne are foldable or 12 out of 16 global passenger car OEMs also integrated inwheel to aid ease of parking and also the desired degree of freedom zero turning radius. car OEMs are also entering various partnerships, other suppliers and even rival car OEMs as development / technology in this market. For instance, GM car OEM) has partnered with LLC (key non-passenger car OEM) to chassis development for the EN-V, (passenger car and bike OEM) has with Sanyo (supplier) battery packs and so on.

Irrespective of of production and market of sale,82 like GM Rak-e, Renault Audi Urban Concept, E3POD target city and another 30 models like Mori Scooter, Honda Toyota Winglet, Hyundai BMW Pedelec target last connectivity. About 70 models VW Nils, BMW 2015 based, 360, Piaggio NT3,Suzuki are close-top models and another 50 like VW Kickstep, BMW Halbo, Mobiro, Suzuki Burgmanbeing models.

Overall, each of the OEMs to on the broad lines thatMicro-Mobility target to attract passenger car with its close-top models and users with its open-top to fight growing changes of

Toyota i-swing
Toyota i-swing
Toyota i-swing

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