Cubs owners swing for the fences with proposed giant sign — Chicago Tribune

5 мая 2015 | Author: | No comments yet »

Cubs plan to put Toyota ad left-field bleachers

Some Cubs fans see it this A large, illuminated advertisement above the left-field bleachers at Field wouldn’t be so bad. as the new owners suggest, maybe the revenue will help the buy some more pitching.

decry the idea of new signage as violation of Wrigley’s sanctity.

The were finalizing a multiyear agreement Wednesday with and its Chicago-area dealers, said Hayward, the team’s chief and marketing officer. The centerpiece of the would place the Japanese logo atop the bleachers, a that would receive television exposure and be seen outside the historic ballpark. The expects it to be in place for Opening Day month, though the city have a say in the matter.

The proposed 360-square-foot, illuminated would become one of the most symbols of new ownership of the franchise. It would be one of the first hometown tests for the Ricketts family, paid about $800 in October to buy the team from Co. parent of the Chicago Tribune.

Field is the only Major Baseball stadium with status. The designation cements the place in the city’s history, but means that almost change to Wrigley receives government scrutiny, in addition to an of opinions from fans.

The family maintains it wants to Wrigley Field’s appearance but make changes that improve the fan experience and grow money the family says is to end the team’s 101-year championship

Advertising has been creeping Wrigley in recent years. Co. added signage to the outfield behind home plate and the third-base line. While preservationists didn’t like changes, they were because Wrigley’s character was maintained.

The Toyota ad, though, would with the past because it add a significant structural element to the said Ald. Tom Tunney, who oversees the ward in which is located.

The red signage, about 16 high by 22.5 feet would consist of Toyota’s swirl logo and the automaker’s in block letters, according to a provided by the Cubs. It would be by rectangular tubing to be attached to the of the bleachers.

The top of the ad would be 38 feet the back of the bleachers, Hayward Tunney said the height of the will be a concern because he to make sure it will not views of the surrounding neighborhood inside the stadium.

Peters said the sign is not bad, but it isn’t compatible the stadium’s appearance.

It’s a sign on a design that’s Peters said. It’s obtrusive.

Jonathan Fine, director of Preservation Chicago, the proposed Toyota sign to a billboard looming over a

It pops up from the bleachers a sore thumb, Fine

Hayward said the sign not detract from Wrigley.

We to design a look and feel would fit with the aesthetic of Field, he said. It’s not a black billboard that you typically see at other ballparks.

had mixed reactions.

I think a prime spot to place an said Marcela Saldana, 25, a resident. I don’t see what the is. It’s fair game.

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Wrigleyville resident Jennifer 22, said, This is beyond to me. This goes against Wrigley Field stands It’s offensive to the fans.

The have been considering signage behind the bleachers for time. The first hint after the 2009 season when the team erected green signs in left-center

Hayward said left-center is the only place in the bleachers the can place a sign without the views of rooftops from fans watch games. The have long-term revenue-sharing with rooftop owners.

of the historic ballpark and the surrounding we were limited in what we do, Hayward said.

Those also means there are no to add signs to the bleachers beyond the proposal, Hayward said.

The Cubs have shown plans to rooftop owners. The sign partially blocks a Casino ad on the roof of a building the street, which is visible to in Wrigley Field and also television broadcasts. The Cubs do not any revenue from the Horseshoe ad.

Tom the owner of the building with the ad, could not be reached for comment.

The preservation staff has yet to see the permit, was filed on Monday, because it is being reviewed by the city’s of Zoning and Land Use Planning, Peter Strazzabosco, spokesman for the

City Council approval may be needed if it is determined that the extends into the public

Considering the number of regulatory necessary, it will be difficult for the permit to be approved by Opening Tunney said.


Tribune reporters Paul and Daarel Burnette II contributed to report.

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