Toyota to Launch ‘New Era’ of High-MPG Hybrids, Expand Its Global Hybrid…

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Toyota Hybrid

Toyota to Launch ‘New of High-MPG Hybrids, Expand Its Hybrid Rollout

Early on Next-Generation Prius


VP Carter industry: 5 million U.S. sales by end of 2016

Global tests of new wireless/inductive charging

2015 hydrogen fuel vehicle at Tokyo and CES shows

28, 2013

YPSILANTI, Mich. 28, 2013 Want to save and gas? Toyota plans to consumers do both.

Promising gains in fuel economy, Motor Corporation (TMC) Officer Satoshi Ogiso the launch of a new era in hybrid technology the arrival of the next-generation Prius, Toyota Motor Sales Senior Vice President of Bob Carter issued a challenge for the to significantly step up its commitment to as a core technology.

As a backdrop to announcements, Toyota gathered in one for the first time ever the Toyota and Lexus global line up. The company has sold than 5 million Toyota and hybrids worldwide. The environmental has been an estimated 34 million ton in C0 2 the equivalent of taking 4.8 million off the road for an entire year.

“I would like to see us as an industry — accomplish the thing in the U.S.,” said “That is5 million hybrids, in the U.S. by close of business That results in 3 billion of gasoline saved, which is than enough gas for the entire of the United States to drive San Francisco to Los Angeles in a Prius. do-able. And I think we will do

Stressing Toyota’s further to industry hybrid leadership, announced that “when the generation Prius arrives, it begin a new era for a broad range of and Lexus vehicles” and will be first to introduce a substantially family of hybrid powertrains.”

Between now and the end of 2015, Toyota to introduce 15 new or redesigned hybrid globally. These new hybrid will deliver significantly fuel economy in a more package that is lighter in and lower in cost. Ogiso the performance of this new generation of will reflect significant in battery, electric motor and gas technologies that are part of larger strategy towards the of the automobile through hybrid, electric and fuel cell

Ogiso used the next-generation as an example.

“The current has held America’s fuel crown for many years,” Ogiso. “In its three Prius MPG has improved on average by 10 percent, each generation. The to continue to improve at this — to beat your own — becomes very but makes it all the more motivating. We are motivated to beat our record.”

The next Prius will improved batteries with energy density the relationship the battery’s output and dimensions. already a leader in advanced battery technology, has stepped up its development and production capacity of nickel-metal hydride and lithium-ion and use these technologies where in its expanding focus on electrification of the Toyota has also ramped up on new battery technologies like state and lithium air, as as devoting resources focused on beyond lithium, such as and other low-valence materials.

The Prius will also electric motors that be smaller in size. He noted the current Prius motors four times the power of the first model and that next will be even

In addition, the thermal efficiency of the engine in the current Prius is percent. The next-generation will that level to more 40 percent a world best.

The next Prius will utilize Toyota New Global (TNGA), featuring a lower of gravity and increased structural which will contribute to improved driving dynamics.

aerodynamics will contribute to an exterior design. Ogiso a roomier interior and significant in design, layout and ease of

Ogiso also said the Prius Plug-in (PHV) is developed in parallel with the Prius model.

“We been listening very to Prius PHV owners and are considering requests for additional all-electric We have also heard owners that they like a more convenient operation,” Ogiso said. response, we are developing a new wireless/inductive system that produces between an on-floor coil and an coil to transmit power to the providing charging without the of a cable.” He said verification on the system will be conducted in the U.S. and Europe in 2014.

is also progressing on Toyota’s commercially available hydrogen cell vehicle, a new mid-size sedan whose concept be unveiled at the Tokyo Motor in November. That vehicle make its North American in January at the 2014 Consumer Show in Las Vegas, where Bob will discuss the role of U.S.-based engineering team in its as well as preliminary plans for into the U.S. market.

Carter said that the fuel cell will core hybrid technology and be a primary element of Toyota’s mobility strategy.

“Toyota accounts for more than 60 of U.S. hybrid sales and 70 of the nearly 3 million hybrids on roads today,” said

“Over the past 5 years, the of hybrid sales at Toyota has from 10 to 16 percent of our total mix. Honda is less 2% and Ford is less than 3%. And hybrid as a percentage of the total is just under 4 percent, we that it canand must

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