Toyota cuts price of Prius Hybrid plug-in to spur demand — NBC News

19 Июн 2015 | Author: | No comments yet »
Toyota Hybrid

Toyota cuts price of Hybrid plug-in to spur

By Paul A. Eisenstein


A Toyota Prius Plug-In car is pictured during press day at the motor show Sept.9, Toyota has slashed the price of the to spur demand.

Toyota has the latest automaker to try to use price to spur demand for its struggling products, trimming as much as off the suggested retail price of the version of its Prius Hybrid.

every automaker marketing battery vehicles, including General Motors, Honda and has been forced to trim this year as sales of extended-range electric vehicles and battery-electric vehicles, or BEVs, lagged well below

For 2014, the base version of the Prius Plug-in will at just $29,990 – plus fees – a discount of $2,000. the new base model of the Nissan battery-electric sedan, Toyota the price cut “is not accompanied by any reduction in content.” In fact, it has added content as automatic climate

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Meanwhile, the automaker will trim the on the 2014 Prius Plug-in model to $34,905, a reduction of The Advanced version comes additional features such as a display, or HUD, 8-way driver’s seat, an advanced system and heated front

Battery car sales, in general, been struggling in recent after some gains in the year. According to data Ward’s, demand plunged 27 in September — with all models taking a hit – a drop worse than the overall dip in car sales for the month.

Among the hit was the Chevrolet Volt, off 47 percent, the Nissan Leaf fell 19 Even the Tesla Model S, had been gaining momentum in quarters, dropped 20 percent. As for the Prius Plug-in, it saw a 30.3 drop in demand, year-over-year.

The overall U.S. market last month, though analysts downplayed the slide as, for the part, the result of peculiarities in the way are reported. The entire bump annual Labor Day sales, for were combined into But battery car demand may have been hurt as gas prices sliding. By comparison, pickup sales have been momentum all year.

Toyota Hybrid

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The Prius Plug-in has its own issues, analysts note. Prior to the cut in price, the extended-range model a more than $5,000 over the comparably equipped Three version of the original hatchback.

For that added buyers got a modest 11 miles of range, or less than a as much as a Chevy Volt. meant relatively few users complete their entire even one way, on battery alone. And because of its smaller pack, the Prius Plug-in qualified for a $2,500 federal tax compared to $7,500 for the Volt, for the Ford C-Max Energi and Energi plug-ins, and $3,626 for the Accord Plug-in.

Critics have taken at a number of those and other models – though particularly at the Plug-in – dubbing them cars” produced solely to the minimum standard set by California’s Vehicle law.

On the plus the Prius Plug-in still buyers to apply for California’s HOV sticker allowing access to freeway commuter lanes with a single person on

Whether the price cuts help revive sales of the model remains to be seen. reductions have had mixed elsewhere in the nascent battery-car

First published October 9 2:19 PM

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