2013 Toyota Hybrid World Tour — Satoshi Ogiso | Toyota

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Toyota Hybrid

2013 Toyota Hybrid Tour — Satoshi

August 28, 2013

As prepared

2013 Toyota Hybrid Tour

Ypsilanti, Mich.

Aug. 28, 2013

Satoshi Managing Officer, Toyota Corporation

Good afternoon And thank you for joining us here

As Mr. Uchiyamada said in his welcoming last night, this is the time Toyota has gathered its full global fleet of vehicles. So it is also the first that I have seen assembled together as well. You can how I feel at such a family Very special.

As I am sure understands, this event is on our entire lineup of hybrids. It is my job to you a taste of what we have in in our hybrid future . However, impossible not to begin with how it all .

I was one of the lucky engineers to be assigned to the G21 in October 1993. I had been for Toyota for 10 years, and I was assigned to department.

G21 stood for “Global Century. Ironically, its goal was not to a hybrid vehicle. Instead, its was to develop an affordable five-passenger car, that would the fuel efficiency and environmental of the 21st century.

Our focus was not on the generation . It was to be much further the future.

Initially, the idea was to a car that delivered a 50% improvement in economy of a typical Toyota sedan powered by a 1.5-liter before the beginning of the 21 st century.

At the time, a separate powertrain was showing considerable progress on a hybrid system that became the key to achieving our cost and targets.

As the benefits of going became clearer, there was an change in strategy. Instead of what we could . we would try to do we should . A new goal was set.

based on a typical compact and 1.5-liter engine, we would fuel efficiency, cut emissions in and reduce development time by two To achieve these goals, diverse elements would into play, including like aerodynamics, rolling and lightweight.

Does anyone what these numbers

At the time, we identified 80 different configurations that could be We narrowed it down to the top-20, ran them through simulations “ overwhelming fuel-efficiency and found four prime

At this point we could degree of difficulty and cost.

The winner was a series-parallel hybrid with fairly simple of two motors and a planetary gear set but complicated software.

Despite the and up-front investment in the software, volume would not mean cost. This would be the viable system with an eye to the

During G21 development of a single the Prius it became clear the series-parallel technology was adaptable to a range of vehicles.

In fact, was no reason to think that one of our passenger cars could, one offer a hybrid powertrain.

Most importantly . it seemed to be a that held great for constant improvement, for many to come. Uchiyamada-san would be If this was a bridge technology it like a very long

About the time we launched in the U.S. we set in motion just a long-range hybrid development Here in the U.S. we began the simultaneous development of hybrid of the Toyota Highlander and Lexus RX. In we added the Estima and Alphard.

which means “go would be the first of many takes on the basic hybrid

Since the launch of Prius in we now have 23 Lexus and Toyota models in various global including Prius Plug-in.

the next generation Prius it will begin a new era for a broad of Toyota and Lexus vehicles by the arrival of a substantially improved of hybrid powertrains.

Think of it as, G21 five.

These new hybrid will deliver significantly fuel economy in a more package that is lighter in and lower in cost .

The performance of new generation of powertrains will significant advances, in battery, motor and gas engine technologies

And is of Toyota’s larger portfolio towards the electrification of the automobile plug-in hybrid, battery and fuel cell technologies.

has a deep commitment to vehicle and therefore, to advancing drive-battery Our next generation of hybrids feature improved batteries higher energy density ; is the relationship between the battery’s and dimensions.

We have stepped up our development and production capacity on nickel-metal hydride and lithium-ion.

And looking to the future, we have up development on new battery technologies solid state and lithium as well as devoting resources to new beyond lithium, such as and other low valence materials.

The Prius, specifically, will our advanced battery technologies new electric motors that are in size, and feature improved density.

For example, the current motor provides 4 times the density of the first. The next power density will be higher.


Sometimes lost in the of hybrids is the importance of the gasoline and its thermal efficiency. For example, the generation Prius gasoline-engine has a efficiency of 38.5 percent.

The new in the next Prius will be than 40 %. A world’s best.

So do these advancements take us?

The Prius has been America’s economy king for many

In its three generations, Prius MPG has on average by about 10 percent, generation. The challenge to continue to at this rate to beat own record becomes very but makes it all the more motivating. I can you that we are very motivated to our record.

To complement these gains in powertrain development the Prius will ride on a improved chassis.

My background is engineering. In fact, I chose to work for Toyota when I was younger because of the Corolla GT

The next Prius will the Toyota New Global Architecture or It will have a lower of gravity and increased structural This, along with other improvements will for beneficial gains in ride-and-handlng and aerodynamics.

Its interior will be roomier significant refinements in design, and ease of operation. Andit introduce key advanced safety

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Developed in parallel with the Prius will be the next-generation plug-in.

We have been very carefully to Prius PHV over the past two years and are their requests for additional range.

We have also from these owners, they would like a convenient charging operation. In we are developing a new wireless/inductive charging that produces resonance an on-floor coil and an onboard to recharge the battery without the of a cable.

We will begin of the system in Japan, the US and Europe in

About as long as we have selling Prius, we have developing another form of technology of critical importance to mobility. Delivering zero along with driving and refueling time on par with vehicles, hydrogen will be in our for a long time.

Toyota’s commercially available hydrogen cell vehicle will go on in global markets in 2015.

At the Tokyo Motor Show, we the FCVR fuel cell This year at the Tokyo show, we will get a bit more when we unveil a well-defined four-door sedan concept.

vehicle will make its American debut at the 2014 Electronics Show in Las Vegas in where Bob Carter will the role of our US-based engineering in its development as well as a few of our preliminary for introduction into the US market.

For now, I can tell you that the fuel cell stack is developing 3kw per liter of power

We believe that’s a “world’s and about twice that of the stack we have been for the Highlander fuel cell vehicle that many of you driven. If you have not, take the opportunity during our segments.

Finally, I would to address how hybrid technology is motorsports and how motorsports will us develop better hybrid in the future.

In 2007, with our HSD serving as a starting point, we work on high performance and components needed to develop a drivetrain for elite competition: the TS-030 World Endurance Le Mans prototype.

The challenge of the race car has been the added of the battery and electric motor. The uses super capacitors of batteries, which show promise for their ability to store and release energyvery

This potent hybrid integrates a unique inverter, a 300-HP electric motor/generator between the 6 speed-transmission and the 530-HP V8

The extreme nature of racing, the durability and reliability limits of components, systems and software make TS-030 the world’s and possibly the most effective hybrid laboratory program.

Bob mentioned earlier today to take full effect, technology must be consumed in volume . Regulatory push on its own, induce consumer

To truly have an effect, our must develop a diverse of products that consumers are to buy.

Where the cost is low convenience is high and the benefits to the and the pocketbook are clear. Which is where we believed hybrids be, 15 years ago.

Today, and a long vision are still the of admission. Because consumer of less convenient and higher technologies have been and will continue so.

But fifteen from now, I believe plug-in hybrids, battery and especially hydrogen fuel could be as common as hybrids are .

Perhaps members on my staff, on fuel cells will be to say they were in-on-it the beginning the way I have been hybrids.

I believe that happen.

Thank you all for joining us

Toyota Motor Corporation Officer Satoshi Ogiso about Toyota’s hybrid during the 2013 Toyota World Tour in Ypsilanti, Aug. 28, 2013.

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