Toyota Global Site | Innovation

28 Мар 2015 | Author: | No comments yet »
Toyota Heavy duty truck

Developing Localized Products Are

“Made by Toyota”

released on May

After gaining confidence the successful export of the Land to Latin America in the mid-1950s, introduced the Crown to the U.S. in 1958. Although the Crown was a hit in its design was not suited for American and Toyota would eventually passenger car exports to the U.S. in 1960. Through this Toyota learned that cars to suit specific needs is critical to ensuring and accordingly Toyota began repeated tests under conditions.

Research into local of both interior and exterior design started in the 1970s, and design capabilities overseas expanded to the U.S. and Europe. In markets such as Southeast where passenger cars not common, Toyota recognized the for a heavy-duty vehicle for both and family use that could be on unpaved surfaces. The result was the minivan in 1977. The Kijang local preferences as an “Asia yet still remained affordable in to competing vehicles on the market.

Toyota Heavy duty truck


The Innovative/International Multi-purpose Vehicle Project in 2002 was the next in locally producing an inexpensive with a strong edge. developed and produced under the IMV such as the Fortuner SUV, minivan, and new variations of the Hilux truck, went on sale in and Indonesia from mid-2004, by the Philippines, Malaysia, India, and South Africa in 2005. “customer first and not product approach proved popular as no longer viewed a locally Toyota as inferior. Then Managing Director and Chief Operations Officer Akio later stated, “IMV’s indicated that both and the market acknowledged the ‘made by concept.”

Toyota would use its combined and know-how from the IMV Project development of the Etios for the Indian began in 2005. Already that it would be impossible to an affordable vehicle by merely a global model for local Toyota thoroughly exercised the genbutsu philosophy, such as the engineer conducting research all the country’s coastal and inland to verify areas prone to and reworked the entire design so that the Etios could be locally. To clearly identify and understand the qualities that look for when buying a vehicle, focus groups held with 700 Indian By going to such lengths to the

Etios for the emerging market, hopes to not only attract who long for the Toyota brand, but customers who are buying a car for the first

A Toyota Crown being onto a ship for export to the in 1958

The IMV development team data from numerous markets in order to create that would match the conditions

Toyota Heavy duty truck
Toyota Heavy duty truck
Toyota Heavy duty truck
Toyota Heavy duty truck

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