heavy duty trucks — FORTUNE Features

7 Мар 2015 | Author: | No comments yet »
Toyota Heavy duty truck

Inside General Motors’ truck strategy

Brawnier Like Silverado HD will more cargo, yield gold for GM.

By Doron Levin

Silverado HD

FORTUNE — The chapter of General Motors (GM ) truck strategy is unfolding the debut of its heavy-duty pickups, a vehicle chosen by haulers of big or by those towing a large such as one used to shuttle to equestrian events.

In a U.S. of roughly 1.7 million full-size sold annually, about a will qualify as heavy meaning they’re specially and equipped for strength. More than regular pickups, also yield more — the reason why GM, Ford (F ), and Fiat Chrysler Automobile’s Ram pursue the business vigorously.

Our goal with the new Chevrolet and GMC Sierra HDs was to make a stronger, more refined truck, one is more confident on the road the entire line, said Luke, GM’s executive engineer of trucks.

Confident is a seldom used with cars. Its application becomes clear while driving a steep mountain grade a large load or towing a with, say, 15,000 of cargo. Such a vehicle additional capability, such as shock absorbers and a transmission can steadily facilitate a controlled

To illustrate the point, GM engineers several of its new heavy duties to the country near Payson, for journalists to test. At an altitude of feet, breathing is an effort for just like for humans. One of engine choices in the 2015 Silverado HD (and on the GMC versions) is the Duramax Turbodiesel, joined to an 1000 six-speed transmission.

Toyota Heavy duty truck

a trailer bearing five of iron, the Silverado easily a Ford Superduty and a Ram Heavy as drivers raced the vehicles valley floor to the summit. (I Ford and Chrysler engineers have devised competitions they would have The most impressive part was the ease that all of the competitors their loads.

On the descent, the Silverado diesel’s exhaust — which adjustable vanes in the engine’s to reverse boost — the transmission. With an occasional tap of the and a lower gear on top of the brake the Silverado HD actually did convey a feel. It’s a nifty for owners of boats, travel snowmobiles, and others who need a vehicle.

The linchpin of GM’s strategy is the Chevrolet Silverado and GMC Sierra pickups, the automaker’s top-selling car or truck. The Chevrolet Silverado HD and GMC HD appeal mostly to a commercial and recreational customer.

The third of the strategy is GM’s return this year to the manufacture of midsize trucks, sold as the Colorado and GMC Canyon. GM, Ford, and abandoned midsize trucks, the business to Toyota (TM ) and Nissan. and Chrysler so far haven’t said returning to the market for midsize

A big reason for immense profitability of pickup trucks in the U.S. and thus dependence on them by GM, and Chrysler for survival — is the that the Japanese automakers succeeded in denting this Sales of the Toyota Tundra and Titan lag far behind.

But perhaps the penetration of the car market by automakers has taught Detroit a GM realizes it must defend its in full-size trucks without GM’s new line of heavy underscores that realization.

Toyota Heavy duty truck
Toyota Heavy duty truck

Toyota Heavy duty truck
Toyota Heavy duty truck
Toyota Heavy duty truck

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