AutomobileJournal.com Blog Archive Toyota Venza Design

15 Янв 2015 | Author: | No comments yet »
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By Marcel

“okay” and “inoffensive,” as journalists have said.

the styling will feature a called “Vibrant Clarity”

and a mysterious sounding quality “The J Factor.”

FT-HS

And just where will you be to see all this?

Well, you can see it right now in the newest product, the Venza. officials say it’s intended to be a design for the company which the new direction for Toyota products.

had some experience with styling direction in recent through the use of “L-Finess” for its Lexus Before that, prior to the of that theme for the division’s cars, Lexus products, reasonably attractive, certainly have been considered pushing.

Now? Lexus has some of the cohesive, slippery, flowing in the luxury car market, with its lower priced models a contemporary elegance seldom before. And they all have styling themes which a stronger sense of family among Lexus products.

L Toyota says, has been on three key elements: Incisive which includes taking extraneous elements and aiming a simpler, purer design; Elegance, which relies on juxtaposition of opposing elements,” and Anticipation, which means the cu8stomers needs and desires—with an eye Japanese spirit of hospitality.

FT-SX Concept

For Toyota, identity through styling be key to the company’s future.

“A few years our designers realized there was no look’ to Toyotas. Each was different. So a design theme ‘Vibrant Clarity’ was instituted wide, which includes a hood-nose-grille design that is recognizable as a Toyota. This likely be continued with said Toyota spokesman Hoyt.

“Vibrant clarity is the philosophy of how to vehicles that are both and dynamic, but also rational and said Joo H. Lee, media communications coordinator at Calty Research, Toyota’s Newport Calif. based design

FT-SX Concept

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“Vibrant to the emotional and energized aspect of the while Clarity refers to the and easily understood side of he added.

Venza, say Toyota is a watershed design in the sense it carries a good number of the Clarity themes.

“Venza grew out of the FT-SX car designed by Calty for the 2005 auto show. Calty

to provide the usefulness of an SUV, but away from boxy SUV toward a sleeker sedan-like while retaining ample capacity, towing capability and an all drive option,” Mr. Hoyt

Future Toyotas also express something called the Toyota designers say.

refers to aspects of Japanese and quality which, when through the eyes of non-Japanese, are to be modern, attractive and globally Mr. Lee said.

FT-HS

“These include traditions, art and design ideas or have originated in Japan and are now recognized. It is the unique DNA for Toyota and design.”

An example of terms with J-factor is “small, yet like a Japanese bento That shows up in Toyota’s A-BAT concept pickup a small design that has a lot of functional capabilities like a of bed sizes, Toyota officials

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