WWF – Love Your Forests | UP&UP Creative

28 мая 2015 | Author: | No comments yet »
Toyota FSC

WWF – Love Your Forests



Social Marketing and Brand development.

‘Love Forests’  is an unique campaign – business, NGOs and everyday to come together to ensure our survive.

We collaborated with WWF to their first consumer campaign to promote greater of the FSC eco-lable.

‘Love Your  is a WWF campaign in association with the It is unique in asking businesses and to come together to ensure our survive.

To celebrate the UN International Year of WWF wanted to create a campaign to support its GFTN (Global Trade Network) participants, in of their leadership on sustainable, best practice; and to increase of the FSC logo as an eco-label.

The  Your Forests’  slogan was a fit to inspire a positive and proactive The campaign is intended to stand on its own as a brand to educate, engage and general consumers on the reality of our

As the Campaign required a co-branding weneeded to ensure the integrity and of the WWF brand as a credible environmental whilst meeting the FSC style requirements.

The call to action, consumers easily engage the based on any or no knowledge of forestry practice.

You will see the Campaign in Supermarkets on selected consumer the WWF website and online through websites .

Launched in Sydney and in at the Melbourne Museum in March

The Love your forests development process was also in Desktop Magazine, you can check out the .

Campaign outcome:

UPUP partnered with WWF to launch the consumer facing campaign used the precious WWF logo, with the FSC ( Forest Stewardship ) logo and rolled out with brand partners across

The decision to allow the use of the WWF log was to help consumers to use their buying to help create market

Toyota FSC

WWF signed on Kimberly-Clark onto the which required Kimberly-Clark to change the paper pulp source to FSC The swap to FSC has been successful the Love Your Forest/ FSC Campaign logo has now rolled out on

Kleenex Cottonelle toilet

Kleenex Facial Tissue

‘n’ Thirsty paper towels

paper towels

Wondersoft paper

WWF’s aim is to increase consumers awareness of the FSC eco-lable and best practice paper for brands to use sustainably managed We believe the Campaign has been with further opportunities for WWF to use the Your Forests platform for advocacy and market awareness.

This project was featured on Magazine’s blog in July check out the article here .

more about the Campaign

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