WWF – Love Your Forests | UP&UP Creative

28 мая 2015 | Author: | No comments yet »
Toyota FSC

WWF – Love Your Forests

WWF

2011

Social Marketing and Brand development.


‘Love Forests’  is an unique campaign – business, NGOs and everyday to come together to ensure our survive.

We collaborated with WWF to their first consumer campaign to promote greater of the FSC eco-lable.

‘Love Your  is a WWF campaign in association with the It is unique in asking businesses and to come together to ensure our survive.

To celebrate the UN International Year of WWF wanted to create a campaign to support its GFTN (Global Trade Network) participants, in of their leadership on sustainable, best practice; and to increase of the FSC logo as an eco-label.

The  Your Forests’  slogan was a fit to inspire a positive and proactive The campaign is intended to stand on its own as a brand to educate, engage and general consumers on the reality of our

As the Campaign required a co-branding weneeded to ensure the integrity and of the WWF brand as a credible environmental whilst meeting the FSC style requirements.

The call to action, consumers easily engage the based on any or no knowledge of forestry practice.

You will see the Campaign in Supermarkets on selected consumer the WWF website and online through websites .

Launched in Sydney and in Melbourne at the Museum in March 2011.

The your forests Brand process was also featured in Magazine, you can check out the article here .

outcome:

UPUP Creative with WWF to launch the first facing campaign that the precious WWF logo, co-branded the FSC ( Forest Stewardship Certification ) and rolled out with product partners across Australia.

The to allow the use of the WWF log was to help empower to use their buying power to create market change.

Toyota FSC

WWF signed on Kimberly-Clark onto the which required Kimberly-Clark to change the paper pulp source to FSC The swap to FSC has been successful the Love Your Forest/ FSC Campaign logo has now rolled out on

Kleenex Cottonelle toilet

Kleenex Facial Tissue

‘n’ Thirsty paper towels

paper towels

Wondersoft paper

WWF’s aim is to increase consumers awareness of the FSC eco-lable and best practice paper for brands to use sustainably managed We believe the Campaign has been with further opportunities for WWF to use the Your Forests platform for advocacy and market awareness.

This project was featured on Magazine’s blog in July check out the article here .

more about the Campaign

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Toyota FSC
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