Toyota’s Fortuner is not one to waver | Business Standard

16 Май 2015 | Author: | No comments yet »
Fortuner word

Toyota’s Fortuner is not one to waver

reports have revealed Tata Motors ‘ JLR is on developing a premium SUV to be built on the of Land Rover’s current Freelander 2. It will be going up the Toyota Fortuner. among

However, the Fortuner is one among a It is not often that car brands an uninterrupted lead despite competition. The Maruti Suzuki and Mahindra Bolero have among the few, while like the Honda City clawed their back way upsets.

Fortuner, from major Toyota, a favourite of actors and businessmen, is one of the former few and has grown in adversity. Launched in the Fortuner, which draws its from its big brother Land has not only outpaced is rivals but has a lion’s share of the premium SUV

Priced in the range Rs 21.72-23.32 (ex-showroom, Mumbai), the Fortuner is one of the expensive in its segment that Hyundai Santa Fe, Honda Ford Endeavour, Chevrolet Mahindra Ssangyong Rexton, Koleos, Mitsubishi Pajero and Suzuki Grand Vitara.

In the ended March, 2014, the commanded a market share of 72 per with annual sales of units, according to the Society of Automobile Manufacturers (Siam).

The has not been kind on the premium SUV that shrunk by 7 per cent to units last year, as 24,726 units sold in Except for the Toyota Fortuner, Ssangyong Rexton and

Honda CRV, the rest a decline in sales last Fortuner’s hold in this has only increased over the (see table).

What for Fortuner

The built-like-a-tank Land at Rs 1-crore-plus helped build image as a touch off-road This was preceded by the success of the a multi-seater people-mover. The Fortuner, followed both and whose were inspired by the Land was made available at an affordable and was reinforced by the strong brand of Toyota, making for an instant

Toyota was forced to close of the Fortuner just months the launch when the company that it might not be able to pace with the amount of it was receiving. The Tata Nano and the Ecosport are the other two cars had compelled their makers to bookings due to overflowing demand.

The Fortuner has an imposing stance, a diesel engine and a high-quality The Toyota brand has a strong and that plays a strong too. However, in the long what has really helped is Fortuner buyers have extremely satisfied and there is a strong positive word-of-mouth in the Deepesh Rathore, director, markets automotive advisors at an automotive research and advisory

Fortuner word

Lack of options within has helped Fortuner speed rivals, say market watchers, though its brand-pull scores are than vehicle performance and a defining aspect for purchase in segment.

The Ford Endeavour failed it does not have the same or capability as the Fortuner. Also, it quite dated compared to the The (Mitsubishi) Pajero Sport is a match for the Fortuner but Mitsubishi has a reach. The Honda CRV does not a diesel engine, a big demand in segment. The Hyundai Santa Fe is too The Mahindra Rexton doesn’t the same build-quality as the Toyota, Rathore.

The Fortuner customers are men aged around 36 years and are having previously owned which vary from Corolla and other competition in the segment, says N Raja, vice-president (sales and marketing), Kirloskar Motors.


Competition is note

The Korean brand Ssangyong, minuscule compared to the Fortuner, is the biggest player in this The Mahindra-owned company posted a of 3 per cent last year sales of 1,843 units of the as compared to 1,783 units in 2012-13.

Rexton is performing on lines. We expected its sales to be in the range and that’s where it is, Pawan Goenka, executive Mahindra and Mahindra. The Rexton are sold through Mahindra after assembling the kits from South Korea. A new named RX6, will be shortly in India. Ford be replacing the existing Endeavour a new version globally, which also be introduced in India, Honda might plonk a powertrain in the CRV, which underwent a face-lift. Nissan had the latest version X-Trail at an show last year and bring it to India later.

The biggest threat, though, come from the luxury car While JLR is working on the compact Mercedes-Benz has announced plans of the GLA-Class sub-Rs 30 lakh SUV, both for the same

Fortuner word
Fortuner word
Fortuner word

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