Toyota’s Fortuner is not one to waver | Business Standard

16 мая 2015 | Author: | No comments yet »
Toyota Fortuner

Toyota’s Fortuner is not one to waver

reports have revealed Tata Motors ‘ JLR is on developing a premium SUV to be built on the of Land Rover’s current Freelander 2. It will be going up the Toyota Fortuner. among

However, the Fortuner is one among a It is not often that car brands an uninterrupted lead despite competition. The Maruti Suzuki and Mahindra Bolero have among the few, while like the Honda City clawed their back way upsets.

Fortuner, from major Toyota, a favourite of actors and businessmen, is one of the former few and has grown in adversity. Launched in the Fortuner, which draws its from its big brother Land has not only outpaced is rivals but has a lion’s share of the premium SUV

Priced in the range Rs 21.72-23.32 (ex-showroom, Mumbai), the Fortuner is one of the expensive in its segment that Hyundai Santa Fe, Honda Ford Endeavour, Chevrolet Mahindra Ssangyong Rexton, Koleos, Mitsubishi Pajero and Suzuki Grand Vitara.

In the ended March, 2014, the commanded a market share of 72 per with annual sales of units, according to the Society of Automobile Manufacturers (Siam).

The has not been kind on the premium SUV that shrunk by 7 per cent to units last year, as 24,726 units sold in Except for the Toyota Fortuner, Ssangyong Rexton and

Honda the rest posted a decline in last year. Fortuner’s in this segment has only over the years (see

What clicked for Fortuner

The Land Cruiser at Rs 1-crore-plus build Toyota’s image as a off-road SUV-maker. This was by the success of the Qualis, a multi-seater The Fortuner, which followed and whose looks were by the Land Cruiser, was made at an affordable price and was reinforced by the brand recall of Toyota, for an instant success.

Toyota was to close bookings of the Fortuner months into the launch the company realised that it not be able to keep pace the amount of bookings it was receiving. The Nano and the Ford Ecosport are the two cars that had compelled makers to halt bookings due to demand.

The Fortuner has an imposing stance, a diesel engine and a high-quality The Toyota brand has a strong and that plays a strong too. However, in the long what has really helped is Fortuner buyers have extremely satisfied and there is a strong positive word-of-mouth in the Deepesh Rathore, director, markets automotive advisors at an automotive research and advisory

Toyota Fortuner

Lack of options within has helped Fortuner speed rivals, say market watchers, though its brand-pull scores are than vehicle performance and a defining aspect for purchase in segment.

The Ford Endeavour because it does not have the stance or capability as the Fortuner. it looks quite dated to the Fortuner. The (Mitsubishi) Pajero is a good match for the Fortuner but has a limited reach. The Honda CRV not have a diesel engine, a big in this segment. The Hyundai Fe is too expensive. The Mahindra Rexton have the same build-quality as the says Rathore.

The Fortuner customers are mainly men around 36 years and are self-employed, previously owned vehicles vary from Innova, and other competition vehicles in the says N Raja, senior (sales and marketing), Toyota Motors.


Competition is taking

The Korean brand Ssangyong, minuscule compared to the Fortuner, is the biggest player in this The Mahindra-owned company posted a of 3 per cent last year sales of 1,843 units of the as compared to 1,783 units in 2012-13.

Rexton is performing on expected We expected its sales to be in the 250-per-month and that’s where it is, says, Goenka, executive director, and Mahindra. The Rexton SUVs are through Mahindra dealerships, assembling the kits imported South Korea. A new version, RX6, will be introduced in India. Ford will be the existing Endeavour with a new globally, which will be introduced in India, subsequently. might plonk a diesel in the CRV, which recently a face-lift. Nissan had showcased the version X-Trail at an auto last year and could it to India later.

The biggest threat, though, come from the luxury car While JLR is working on the compact Mercedes-Benz has announced plans of the GLA-Class sub-Rs 30 lakh SUV, both for the same

Toyota Fortuner
Toyota Fortuner
Toyota Fortuner

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