Tata Motors, Jaguar Land Rover to develop SUV to take on Toyota Fortuner…

4 Июн 2015 | Author: | No comments yet »
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Motors, Jaguar Land to develop SUV to take on Toyota Ford Endeavour and Hyundai Fe

MUMBAI: Tata Motors is to finalising a joint project its British subsidiary Jaguar Rover to develop a premium utility vehicle that be priced at Rs 20-25 lakh and against the likes of Toyota Ford Endeavour and Hyundai Fe.

A team of 45 engineers headed by Heinz Servos is working on the codenamed Q5, which could to rolling out of a five-seven seater SUV in by India’s leading automaker by people familiar with the told ET. The development comes six after Tata Motors the marquee British luxury Jaguar and Land Rover.

If the passes the company’s techno-commercial parameters, the SUV will be built on the of Land Rover’s current Freelander 2 and based on JLR’s development processes even as it be substantially modified to adapt to market conditions.

The SUV is likely to be different from the existing but it will have the genes of a Rover with JLR quality, one of the in the know of the development said, anonymity.

A senior Tata Motors said the company was close to the project study. We are exploring new with JLR, one of them the Q5 and the other is a common engine There is a continuous dialogue JLR on processes and engineering inputs for our products, said the executive, who did not to be named.

The project was initiated by Peter Forster, former CEO of Motors, and carried forward by Tim and late Karl Slym.

Motors caters to the mass while JLR pitches its products at the end of the automobile market, making between the two companies particularly Executives said that Motors would gain JLR’s engineering and development while JLR could benefit common sourcing of parts for Q5 and its products in future.

Tata Motors refused to details of the project. We don’t on future products and plans, the spokesperson said.

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JLR India could not be reached for comment repeated emails and telephone

The product is likely to be badged as a product although a joint option is also being since Tata Motors’ into the premium market its crossover Aria priced at Rs 10 lakh found very few

Experts said Tata would need an image to succeed with a premium

It is a huge challenge for Tata since they can’t brand positioning that said Mohit Arora, director, JD Power Asia adding that Tata was associated with affordable affordable and fuel-efficient vehicles. will have to identify two or key aspects and work on it relentlessly to the goal. A Tata badged Rover product will be for Tata, but how will it manifest for JLR to be watched carefully, he added.

Q5 represents the new face of Tata and an advanced modular platform is in the works, the company executive earlier said, adding the automaker was making considerable to change its brand image.

Developing a platform is a very affair and mass-market brands and carmakers across the world are platforms to cut cost, said Majeed, partner and auto at Pricewaterhouse.

The likes of Toyota, and GM have proved in recent the capability of adapting luxury platform for the premium end of the market. Why Tata do it with JLR support? Majeed.

It is a step in the right but creating a strong brand in the premium space will time. It is critical that Motors should get the product and strategy spot on to make it he added.

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