Toyota Still Struggling To Restore Its Quality Image : NPR | Toyota cars catalog with specifications, pictures, ratings, reviews

Toyota Still Struggling To Restore Its Quality Image : NPR

10 мая 2015 | Author: | No comments yet »
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Listen to the Story

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Although the of complaints about unintended in Toyota vehicles has fallen, the reputation is still reeling the quality control and technical of earlier this year.

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is considering issuing a recall of more vehicles. This it involves engine problems in its Lexus brand.

Earlier year Toyota recalled of cars for sudden acceleration and problems. It also suspended of some of its most popular paid a record $16.4 fine and saw its reputation for quality a beating.

Hundreds of complaints about acceleration are still coming in. But says the number has fallen 35 percent since April. to improve its cars and its image, has hired outside experts to at quality control and technical

Return Customers

For now, of the customers visiting the automaker’s are Toyota loyalists. One of them is Morris, who has a big Toyota Tundra.

from a test drive at Toyota in suburban Seattle, says he’s not dissuaded by the and other problems. They me think twice, he says. Toyota has a pretty good record by me. I’m trying to sure that I do them They have done me so I’m giving them the to do it again.

But repeat buyers by themselves not been enough to keep share of the market from The automaker, which was challenging Motors for the No. 1 spot in the U.S. is now No. 3 in sales, behind Ford and GM.

Erik Paulson, one of the owners at Toyota one of the largest Toyota in the Northwest says the worst is and he’s encouraged to see more trade-ins. If they are trading out of a Honda or other product a Toyota, you’re feeling the confidence is coming back in Paulson says.

‘A Lot More To Be Done’

It may be back, but Paulson says it take time to repair the and get some people to even buying a Toyota. Image-building now is the most important thing can do, he says.

But skepticism about quality persists.

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Toyota Mike Michels is quick to say the results weren’t all that given that much of the was conducted during the height of the and the negative publicity surrounding the He says the automaker has asked experts to examine its cars and has many other steps to overall quality.

Our company is more committed to be more committed to our customers, says. We feel we have a lot, but there’s a lot more to be And we are not satisfied with where we

A Rise In Competitors’ Quality

But as seeks to improve, its competitors are improving, says auto expert John Paul of the Wharton School.

“ right now is the most important Toyota can do.

— Erik Paulson, an of Michael’s Toyota in suburban

People who came to Toyota they were the quality may feel like they other alternatives, he says. And the rise of Ford’s quality, for I’ve wondered if there may be latent demand from consumers for a domestic champion to go to.

Toyota had hoped to phase out of those incentives but has instead them. It’s a new environment for the In the past, the company didn’t to offer those kinds of

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