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Toyota Eq ev

Toyota New and Used Parts and

Founded August 28, 1937

Kiichiro Toyoda

Headquarters Aichi, Japan

Area Worldwide

Key people Takeshi


Akio Toyoda

and CEO)

Products Automobiles, Vehicles, commercial vehicles, motorcycles

Production output 9,909,440 units (CY 2012)

assets Increase ¥35.483 (FY 2013)

Total equity ¥12.773 trillion (FY 2013)


Parent Toyota

Divisions Lexus


522 (Toyota Group)

Website Global

Toyota Motor (. Toyota Jid?sha KK. IPA: /t. o?t?/ is a Japanese automaker in Toyota, Aichi, Japan. In the multinational corporation consisted of employees worldwide and, as of 2013, is the thirteenth-largest company in the by revenue. Toyota was the second-largest automobile manufacturer in 2012 (by the largest in overall production commercial vehicles) and in July of year, the company reported the of its 200-millionth vehicle. As of November it is also the largest listed in Japan by market capitalization more than twice as as #2-ranked SoftBank) and by revenue.

The was founded by Kiichiro Toyoda in as a spinoff from his father’s Toyota Industries to create Three years earlier, in while still a department of Industries, it created its first the Type A engine, and, in its first passenger car, the AA. Toyota Motor Corporation vehicles under 5 brands, the Toyota brand, Hino, Ranz, and Scion. It also a 51.2% stake in Daihatsu, a stake in Fuji Heavy a 5.9% stake in Isuzu, and a stake in Tesla, as well as with two in China (GAC and Sichuan FAW Toyota Motor), one in (Toyota Kirloskar), one in the Czech (TPCA), along with “nonautomotive” companies. TMC is part of the Group, one of the largest conglomerates in the

Corporate governance

Principal building of Toyota

Another headquarters building in Toyota Japan

Toyota is headquartered in City, Aichi. The main of Toyota is located in a three building in Toyota. As of 2006 the office has the “Toyopet” Toyota and the words “Toyota Motor”. The Technical Center, a 14-story and the Honsha plant, Toyota’s plant engaging in mass and formerly named the Koromo are adjacent to one another in a location the headquarters. Vinod Jacob The Hindu described the main building as “modest”. In 2013 head Akio Toyoda that it had difficulties retaining employees at the headquarters due to the lack of in Toyota.

Its Tokyo office is in Bunkyo, Tokyo. Its Nagoya is located in Nakamura-ku, Nagoya. In to manufacturing automobiles, Toyota financial services through its Financial Services division, and builds robots.

Akio CEO of Toyota, at the annual results conference, May 11, 2011

Toyota’s network:

Red – Japan

Green – dealership(s) present.

Blue – manufacturing plant(s)

Light – Regional headquarters (HQ)

Blue – Regional headquarters and localized manufacturing plants

breakdown of sales by region

of Toyota Motor Company:

Toyoda (1937–1941)

Kiichiro (1941–1950)

Taizo Ishida

Fukio Nakagawa (1961–1967)

Toyoda (1967–1981)

Shoichiro (1982-1992)

Tatsuro Toyoda

Hiroshi Okuda (1995-1999)

Cho (1999-2005)

Katsuaki Watanabe

In 1981, Toyota Motor Co. announced plans to merge its sales entity Toyota Sales Co. Ltd. Since the two entities existed as separate due to a prerequisite for reconstruction in postwar Shoichiro Toyoda presided Toyota Motor Sales in for the consummation of the merger that in 1982—Shoichiro then succeeded his Eiji as the President of the combined that then became as Toyota Motor Corporation.

of Toyota Motor Corporation:

Toyoda (1982–1992)

Hiroshi (1995–1999)

Fujio Cho (1999–2005)

Watanabe (2005–2009)

Akio (2009–present)

Chairman of Toyota Corporation:

Shoichiro Toyoda

Hiroshi Okuda (1999–2006)

Cho (2006–2013)

Takeshi Uchiyamada

On June 14, 2013, Toyota Corp. announced the appointment of board members; the appointment was a for the corporation and occurred following from general shareholders at a on the same day. Additionally, Chairman Takeshi Uchiyamada Fujio Cho as chairman, as the latter an honorary chairman, while remains in the post of President.

is publicly traded on the Tokyo, Nagoya, Fukuoka, and Sapporo under company code 7203. In addition, Toyota is on the New York Stock Exchange NYSE: TM and on the London Stock under LSE: TYT. has been publicly traded in since 1949 and internationally 1999.

As reported on its consolidated statements, Toyota has 540 consolidated and 226 affiliates.

Toyota Motor America (100% – 2004)

Canada Inc. owned via Motor North America

Tsusho – Trading company for the Group

Daihatsu Motor (51.2% – March 31, 2006)

Motors (50.1% – 2001)

100% (1989)

Scion (2003)

DENSO (24.74% – 30, 2006)

Toyota Industries – March 31, 2006)

Aisin Co. (23.0% – September 30, 2006)

Heavy Industries (16.66% – 28, 2008)

Isuzu Motors – November 10, 2006)

PT Toyota Motor (49% – 2003)

PT Motor Manufacturing Indonesia – 2003)

Financial results

In the Toyota Group (including Hino and Chinese joint fell to place three 8,050,181 units produced According to an unofficial count, on unit production reported by automakers, Toyota regained its top with 9,909,440 units globally in calendar 2012. On May 8, Toyota announced plans to 10.1 million units in 2013, which, if achieved, make it the first auto to cross the 10 million unit

On May 8, 2009, Toyota reported a annual net loss of US$4.2 making it the latest automobile to be severely affected by the global crisis that started in Toyota’s financial unit had for an emergency loan from a lender on March 16, 2009, reports putting the figure at than US$3 billion. It the international financial situation was its business, forcing it to ask for an emergency from the Japan Bank for Cooperation. This was the first the state-backed bank has been to lend to a Japanese car manufacturer.

On May 8, Toyota Motor Corporation its financial results for the fiscal ended March 31, 2013. Net totaled 22.0 trillion yen 216,7 billion, +18.7%). income was 1.32 trillion yen billion, +371%), net income billion yen (US$9.47 billion,

History of Toyota


was started in 1933 as a division of Automatic Loom Works to the production of automobiles under the of the founder’s son, Kiichiro Its first vehicles were the A1 car and the G1 in 1935. The Toyota Motor Co. was as an independent company in 1937. In Toyota’s sales surpassed Motors, making Toyota one in the world.

Mass production of Toyoda loom, displayed at the Toyota in Nagakute-cho, Aichi-gun, Aichi Japan

In 1924, Sakichi invented the Toyoda Model G Loom. The principle of Jidoka, means the machine stops when a problem occurs, later a part of the Toyota System. Looms were on a small production line. In the patent for the automatic loom was to a British company, generating the capital for the automobile development.

Standard Sedan AA 1936

were originally sold the name “Toyoda” (. ), from the name of the company’s founder, Toyoda. In April 1936, first passenger car, the AA, was completed. The sales price was yen, 400 yen cheaper than or GM cars.

House of Toyota Kiichiro Toyoda, near City

In September 1936, the ran a public competition to design a new Of 27,000 entries, the winning was the three Japanese katakana for “Toyoda” in a circle. But Risabur? who had married into the family and was not with that name, “Toyota” (. ) because it took brush strokes (a lucky to write in Japanese, was visually (leaving off the diacritic at the end) and a voiceless consonant instead of a one (voiced consonants are considered to a “murky” or “muddy” sound to voiceless consonants, which are

Inside the house of Toyota Kiichiro Toyoda, near City

Since “Toyoda” means “fertile rice changing the name also the company from being with old-fashioned farming. The formed word was trademarked and the was registered in August 1937 as the Motor Company”.

First-generation Crown Model RSD (1955/1 –

Toyota at the Rally Dakar,


From September Toyota’s small-sized vehicles sold under the name (. ). The first vehicle sold this name was the Toyopet SA, but it included vehicles such as the SB light truck, Toyopet light truck, Toyopet Toyopet Master, and the Toyopet The word “Toyopet (Japanese was a nickname given to the Toyota SA due to its size, as the result of a naming the Toyota Company organized in However, when Toyota entered the American market in with the Crown, the name was not received due to connotations of toys and The name was soon dropped for the market, but continued in other until the mid-1960s.


By the 1960s, the US had begun placing import tariffs on certain The chicken tax of 1964 placed a 25% tax on light trucks. In response to the Toyota, Nissan Motor Co. and Motor Co. began building in the US by the early 1980s.


over 30 million sold, the is one of the most popular and best cars in the world.

Toyota its first Japanese Quality Award at the start of the 1980s and participating in a wide variety of Due to the 1973 oil crisis, consumers in the US market began turning to cars with better economy. American car manufacturers had small economy cars to be an level” product, and their vehicles employed a low level of to keep the price low.

In the Toyota Motor Company and Motor Sales merged one company, the Toyota Motor Two years later, Toyota into a joint venture General Motors called the New Motor Manufacturing, Inc, operating an automobile-manufacturing plant in California. The factory was an old General plant that had been for two years. Toyota then to establish new brands at the end of the 1980s, the launch of their luxury Lexus in 1989.


In the Toyota began to branch out producing mostly compact by adding many larger and luxurious vehicles to its lineup, a full-sized pickup, the T100 later the Tundra); several of SUVs; a sport version of the known as the Camry Solara; and the brand, a group of several yet sporty, automobiles targeted to young adults. Toyota began production of the world’s hybrid car, the Prius, in

With a major presence in due to the success of Toyota Team the corporation decided to set up Toyota Europe Marketing and Engineering, to help market vehicles in the Two years later, Toyota set up a in the United Kingdom, TMUK, as the cars had become very among British drivers. in Indiana, Virginia, and Tianjin also set up. In 1999, the company to list itself on the New York and Stock Exchanges.


In Toyota’s Toyo Trust and merged with two other to form UFJ Bank, which was of corruption by Japan’s government for bad loans to alleged Yakuza syndicates with executives of blocking Financial Service inspections. The UFJ was listed among Magazine’s largest money-losing in the world, with Toyota’s serving as a director. At the time, the UFJ was one of the shareholders of Toyota. As a result of banking crisis, UFJ merged the Bank of Tokyo-Mitsubishi to become the UFJ Financial Group.

In 2002, managed to enter a Formula One team and establish joint with French motoring Citroën and Peugeot a year Toyota started producing in France.

Toyota ranked on Forbes 2000 list of the leading companies for the year but slid to 55 for 2011. The company was one in global automobile sales for the quarter of 2008.

In 2007, released an update of its full-size the Tundra, produced in two American one in Texas and one in Indiana. “Motor named the Tundra “Truck of the and the 2007 Toyota Camry of the Year” for 2007. It also the construction of two new factories, one to build the in Woodstock, Ontario, Canada, and the to build the Toyota Prius in Springs, Mississippi, USA. plant was originally intended to the Toyota Highlander, but Toyota to use the plant in Princeton, Indiana, instead. The company has also recent success with its models—the Corolla and Yaris—as prices have risen in the last few years.

From 2009 through 2010, recalled more than 9 cars and trucks worldwide in recall campaigns, and briefly production and sales. Toyota the recalls, the first two with the of the U.S. National Highway Safety Administration (NHTSA), reports that several experienced unintended acceleration.

article: 2009–2010 Toyota recalls


In 2011, along with large of the Japanese automotive industry, from a series of natural The 2011 T?hoku earthquake and led to a severe disruption of the supplier and a drop in production and exports. flooding during the 2011 season in Thailand affected automakers that had chosen as a production base. Toyota to have lost production of units to the tsunami and production of units to the floods.

In October Toyota announced a recall of million vehicles worldwide to fix power window switches, the recall since that of Motor Company in 1996. The came after a series of between 2009 and 2011 in it pulled back around 10 recalls amidst claims of mechanics.

Logo and branding

Employee at Museum explains development of name and brand

In 1936, entered the passenger car market its Model AA and held a competition to a new logo emphasizing speed for its new line. After receiving entries, one was selected that resulted in a change of its moniker to from the family name The new name was believed to sound and its eight-stroke count in the Japanese was associated with wealth and fortune. The original logo no is found on its vehicles, but remains the emblem used in Japan.

no guidelines existed for the use of the brand “TOYOTA”, which was used most of the world, which led to in its worldwide marketing campaigns.

To this, Toyota introduced a new logo in October 1989 to the 50th year of the company, and to it from the newly released Lexus brand. The logo its debut on the 1989 Toyota and quickly gained worldwide The three ovals in the new logo to form the letter “T”, stands for Toyota. The overlapping of the two ovals inside the larger represent the mutually beneficial and trust between the customer and the while the larger oval both of these inner represents the “global expansion of technology and unlimited potential for the

The new logo started appearing on all material, advertisements, dealer and the vehicles themselves in 1990.

In Chinese-speaking countries or regions traditional Chinese characters, Hong Kong and Taiwan, is known as “??”. In predominantly countries using simplified characters (e.g. China and Toyota is known as “??” as “F?ngtián” in Mandarin Chinese and Tshan” in Minnanese). These are the characters as the founding family’s “Toyoda” in Japanese, which to “fertile rice paddies” in the language, as well.


States advertising slogans

marketing efforts in North have focused on emphasizing the experiences of ownership and vehicle The ownership experience has been in slogans such as “You for it! You got it!” (1975–1979), “Oh, a feeling!” (1979 – September in the US), “Who could ask for more?” (September 1985 – “I love what you do for me, Toyota!” “Everyday” (1997–2001)”, “Get the (2001–2004), “Moving Forward” and “Let’s Go Places” (2012–present).

Toyopet Store, Saitama

Netz Store, Tsurumi-ku,

Wikimedia Commons has media to Toyota dealerships.

In Japan, currently maintains separate sales channels. The first channel established in 1946 “Toyota Store” (. ) sells luxury sedans such as the Century, and the Toyota Crown. In the “Toyopet Store” (. ) arrived, established to sell the Toyota and the Toyopet ToyoAce truck. five channel dealerships in chronology in Japanese.) Toyota operated a commercial dealership Toyota Diesel Shop (. ) 1957 until 1988, sold various commercial trucks, buses, and forklifts, as the Toyota Dyna and the Toyota Hino products were at specific Hino locations, and at Toyota Diesel Store after Toyota acquired the in 1967. Starting in 1980, the Shop also sold the Corolla, Corona, Vista and installed with diesel When the Toyota Diesel was disbanded, commercial products divided between Toyota and Toyopet Store locations.

the “Toyota Corolla Store” (. ) was from the “Toyota Publica (. ), which was established to sell the Publica in 1961, then to sell the Toyota Corolla in

In 1980, the “Toyota Vista replaced the “Toyota Auto (. ) sales network that the Corolla companion, called the Sprinter established in 1967. The name was used on a new Camry-clone, the Toyota Vista. The Toyota network was replaced with two “Toyota NETZ” (. ) in August and Lexus in 2004. Some Vista models were as Lexus (. ), such as the Altezza and the while other products been taken over by the NETZ”, which was already the Toyota ist and the Toyota RAV4. is an acronym for “Network of Energetic for Zenith”.

NETZ locations are repositioned to resemble the North Toyota network, called and are currently exclusive for the Toyota 86. models were exclusive to retail chains, while models, like the Prius, are at all sales channels.

The following is a of all past and present models and they were available at channels nationally, as retail in Tokyo and Osaka are different.

sold at Toyota Store

Century, Crown Majesta, Master, SAI, Prius, Succeed, Blade, Corolla Porte, Estima, Isis, FJ Comfort, Land Cruiser, Surf, Land Cruiser Dyna, Stout, Coaster, 2000GT, Carina, Carina ED, Gaia, Cavalier, Classic, Hilux, Mega Cruiser, Origin, Caldina.

Vehicles at Toyopet Store (nationally)

X, SAI, Premio, Prius, Mark X ZiO, Succeed, Blade, Porte, Harrier, Rush, Alphard, Comfort, ToyoAce, Pixis Space, II-Mark II Qualis-Mark II Blit, Corona EXiV, Corona Corsa, Opa, Avalon, Cami, ist, Platz, Hilux, Cynos, Regius, Origin, Caldina, Ipsum.

sold at Toyota Corolla (starting 1966), formerly Public Store (nationally)

Camry, Prius, Corolla Belta, Probox, Corolla Ractis, Passo, Sera, Estima, Noah, Sienta, all Daihatsu products, Publica, Windom, Scepter, Corolla Origin, Nadia, WiLL, Sports 800, Celica, Corolla Levin, Celica XX.

sold at Netz Store 1998), formerly Toyota Store (starting 1980), Toyota Auto Store 1967) (nationally)

Vitz, Prius, ist, Auris, bB, Raum, Wish, Voxy, Kluger, Vellfire, iQ, Allex, Fun Altezza, Verossa, Curren, MR-S, MR2, Starlet, Cresta, Sprinter, Voltz, Chaser, Sprinter Marino, Granvia, Sprinter Trueno, Ipsum, Saturn S-series GT-86, WiLL (1999-2004).

Further information: Toyota Development, Toyota in motorsports, and Motorsport GmbH

Toyota several teams and has purchased rights for several venues,

Toyota Center, Houston,

Toyota Center, Kennewick,

Toyota Field, San Antonio,

Toyota Park, Bridgeview,

Toyota Sports Center, El California

Toyota Stadium, Kentucky

Toyota Stadium, Texas

Company strategy

article: The Toyota Way

Toyota’s philosophy has evolved from the origins and has been reflected in the “Lean Manufacturing” and Just In Production, which it was instrumental in Toyota’s managerial values and methods are known collectively as the Way.

In April 2001, adopted the “Toyota Way 2001″, an of values and conduct guidelines all Toyota employees should Under the two headings of Respect for and Continuous Improvement, Toyota its values and conduct guidelines the following five principles:

Kaizen (improvement)

Genchi (go and see)



to external observers, the Toyota Way has components:

Long-term thinking as a for management decisions

A process for

Adding value to the organization by its people

Recognizing that solving root problems organizational learning

The Toyota Way the Toyota Production System.

Toyota Production System

New factory in Ohira, near Miyagi Prefecture, Japan: A after this picture was the region was devastated by the March 11 and tsunami. The plant was only damaged, but remained closed for than a month, mainly due to of supplies and energy, in addition to a damaged Sendai port.

Toyota has long been as an industry leader in manufacturing and Three stories of its origin been found, one that studied Piggly-Wiggly’s just-in-time system, one that they the writings of W. Edwards Deming, and one they were given the from a WWII US government program (Training Within Regardless of the origin, the principles by Toyota in its management philosophy, The Way, are: Challenge, (improvement), Genchi Genbutsu (go and Respect, and Teamwork.

As described by observers of Toyota, the principles of the Way are:

Base your decisions on a long-term philosophy, at the expense of short-term goals

continuous process flow to problems to the surface

Use “pull” to avoid overproduction

Level out the

Build a culture of stopping to fix to get quality right the first

Standardized tasks are the foundation for improvement and employee empowerment

Use control so no problems are hidden

Use reliable, thoroughly tested that serves your and processes

Grow leaders who understand the work, live the and teach it to others

Develop people and teams who follow company’s philosophy

Respect extended network of partners and by challenging them and helping improve

Go and see for yourself to thoroughly the situation (genchi genbutsu)

decisions slowly by consensus, considering all options; implement rapidly

Become a learning through relentless reflection and improvement (kaizen)

Toyota at the Expo in Aichi

Toyota has to a large multinational corporation where it started and expanded to worldwide markets and countries. It GM and became the world’s largest maker for the year 2008. It the title of the most profitable maker (US$11 billion in along with increasing in, among other countries, the States. The world headquarters of are located in its home country in City, Japan. Its subsidiary, Financial Services sells and participates in other lines of Toyota brands include and Lexus and the corporation is part of the Group. Toyota also 51% of Daihatsu, and 16.7% of Fuji Industries, which manufactures vehicles. They also 5.9% of Isuzu Motors on November 7, 2006 and will be Isuzu diesel technology their products.

Toyota has new technologies including one of the first hybrid gasoline-electric vehicles, of it says it has sold 2 million as of 2010, Advanced Parking System (automatic parking), a electronically controlled automatic buttons for power and economy and an eight-speed automatic transmission. and Toyota-produced Lexus and Scion consistently rank near the top in quality and reliability surveys, J.D. Power and Consumer although they led in automobile for the first time in 2009.

In Toyota, combined with its subsidiary Daihatsu Motor produced 8.54 million about 500,000 fewer the number produced by GM that Toyota has a large market in the United States, but a small share in Europe. Its also vehicles in Africa and is a market in Australia. Due to its Daihatsu subsidiary it has market shares in several Southeast Asian countries.

to the 2008 Fortune Global Toyota is the fifth largest in the world. Since the recession of it has gained market share in the States. Toyota’s market struggles in Europe where its brand has three tenths of one market share, compared to two percent market share as the US segment leader.

In the first months of 2007, Toyota with its half-owned subsidiary reported number one sales of million units. Toyota’s sales had risen 9.2% on demand for Corolla and Camry The difference in performance was largely to surging demand for fuel-efficient In November 2006, Toyota Manufacturing Texas added a in San Antonio. Toyota has experienced problems and was reprimanded by the government in for its recall practices. In 2007, maintained over 16% of the US market and was listed second only to GM in of volume. Toyota Century is the official state car of the Japanese family, namely for the current of Japan.

Toyota was hit by the global crisis of 2008 as it was forced in 2008 to forecast its first loss in 70 years. In January it announced the closure of all of its Japanese for 11 days to reduce output and of unsold vehicles.

Akio became the new president and CEO of the company on 23, 2009 by replacing Katsuaki who became the new vice chairman by Katsuhiro Nakagawa.


The Camry is assembled in several around the world including China, Taiwan, Japan, Philippines, Pakistan, Russia, India, Vietnam and the United

Toyota Eq ev

Toyota has factories in most of the world, manufacturing or assembling for local markets. Toyota has or assembly plants in Japan, India, Sri Lanka, Canada, Poland, South Africa, Colombia, the United Kingdom, the States, France, Brazil, and more recently, Argentina, Republic, Mexico, Malaysia, Pakistan, Egypt, China, Venezuela, the Philippines, and Russia.

net revenue by geographical regions for the ended March 31, 2007.

region Total sales ( Yen in

Japan 8,152,884

North 8,771,495

Europe 3,346,013


Others 1,707,742

In Toyota initiated the “Innovative Multi-purpose vehicle” project to optimize global manufacturing and systems for pickup trucks and vehicles, and to satisfy market in more than 140 countries IMV called for diesel engines to be in Thailand, gasoline engines in and manual transmissions in India and the for supply to the countries charged vehicle production. For vehicle Toyota would use plants in Indonesia, Argentina and South These four main IMV and export bases supply Europe, Africa, Oceania, America and the Middle East three IMV vehicles: The Toyota (Vigo), the Fortuner, and the Toyota

North America

Toyota Engineering Manufacturing North

Toyota Motor North headquarters is located in Torrance, and operates as a holding company in America. Its manufacturing headquarters is in Erlanger, Kentucky, and is known as Motor Engineering Manufacturing America, or TEMA.

A Toyota in Fremont, California.

Toyota Inc. has been in production in since 1983 with an wheel plant in Delta, Columbia which currently a workforce of roughly 260. Its vehicle assembly plant, in Ontario since 1988, now Corolla compact cars, crossover vehicles and Lexus RX 350 SUVs, with a workforce of workers. Its second assembly in Woodstock, Ontario began the RAV4 late in 2008. In Toyota’s subsidiary Hino opened a heavy duty plant, also in Woodstock, 45 people and producing 2000 annually.

Toyota Technical Ann Arbor Twp. MI

Toyota has a presence in the United States six major assembly plants in Alabama; Georgetown, Kentucky; Indiana; San Antonio, Texas; West Virginia and Blue Mississippi. Toyota had a joint-venture with General Motors at New Motor Manufacturing Inc. in Fremont, California, which in 1984 and ended in 2009. It has a joint-venture with Subaru at of Indiana Automotive, Inc. in Lafayette, Indiana, which in 2006. In these assembly the Camry and the Tundra are manufactured, others.

Toyota marketing, sales, and in the US are conducted through a separate Toyota Motor Sales, Inc. It has started producing trucks, such as the new Tundra, to go the large truck market in the States. Toyota is also hybrid vehicles in the US such as the Camry Hybrid, Highlander and various Lexus products. Toyota has no plans to offer motor options in its North products, including the light-duty trucks.

Toyota has sold hybrid vehicles in the country any other manufacturer.


Electric technology

Toyota flagship of Toyota’s hybrid and the best selling hybrid car in the

Hybrid electric vehicles

articles: Hybrid Synergy Hybrid electric vehicle, and Prius

Toyota is one of the largest to push hybrid electric in the market and the first to commercially and sell such vehicles, the introduction of the Toyota Prius in The company eventually began this option on the main cars such as Camry and with the Lexus divisions, some hybrid luxury It labeled such technology in cars as “Hybrid Synergy and in Lexus versions as “Lexus Drive.”

As of December 2013, Motors Corporation sells 24 and Lexus hybrid models and one hybrid in about 80 countries and around the world, and the carmaker has to introduce 15 new hybrid models the end of 2015. The Prius liftback is the top hybrid gasoline-electric car in world, cumulative sales of 3 million since its introduction in 1997 June 2013. The United is the world’s largest hybrid and TMC’s second, with 2 million TMC hybrids sold August 2013, representing 70% of the hybrid market. The Prius ranks as the top selling hybrid car in the market, and surpassed the 1 million in April 2011. Cumulative of the Prius in Japan reached the 1 mark in August 2011 and the 2 mark was reached in October As of December 2013, Japan is largest hybrid market, 2.814 million Toyota and hybrids sold, followed by the States with 2.302 units. Europe surpassed the sales mark in December and as of December 2013, TMC hybrid totaled 646,6 thousand

The Toyota Prius c is the second off of the Prius family, and the second sold TMC hybrid after the liftback.

Worldwide sales of vehicles produced by Toyota 1.0 million vehicles by May 31, 2007, and the 2.0 mark was reached by August with hybrids sold in 50 The 5 million hybrid sales was reached in March 2013, and estimates that up to 31 March its hybrids have saved 3 billion gallons of gasoline billion liters) of gasoline to the amount used by gasoline-powered of similar size, and have approximately 34 million fewer of carbon dioxide (CO2) than would have emitted by gasoline-powered vehicles of size and driving performance. 2012, Toyota and Lexus models sold more 1 million units a year for the time, with 1.219 units sold. During TMC sold 1.279 million and the 6 million sales milestone was in December 2013, just months after its latest unit milestone.

Besides the generations of Prius liftback, hybrid lineup includes the Hybrid (1st and 2nd generation), Highlander Hybrid (Kluger in Japan), Toyota Avalon Toyota Auris Hybrid, Yaris Hybrid (Europe and the following models sold in Japan: Alphard Hybrid/Vellfire Estima Hybrid, Toyota Toyota Harrier, and Toyota Hybrid. Toyota released the versions of the Corolla Axio and Corolla Fielder station in Japan in August 2013. cars are equipped with a hybrid system similar to the one in the Prius c.

The Lexus RX 450h is the top hybrid of the Lexus brand.

in 2011, TMC introduced three new to the Prius family, the Prius v in Japan and Prius + in Europe), the c (Toyota Aqua in Japan), and the Prius Plug-in Hybrid, in 2012 in Japan, the U.S. and With a total of 247,230 sold during the first of 2012, the Toyota Prius became the third top selling in the world in terms of total sales, after the Toyota (300,800 units) and the Ford (277,000 units). Until 2012, the Prius liftback was the top new car in Japan for 16 months in a row, it was surpassed by the Toyota Aqua c) in October 2012. With units sold in Japan in the Aqua is considered the most nameplate launch in the Japanese in the last 20 years. The Prius model, with global of 409,500 units through 2013, is TMC’s second selling hybrid after the liftback, followed by the two generations of the Hybrid, with 357,000 sold worldwide.

Lexus has their own hybrid lineup, of the GS 450h, RX 400h/RX 450h, the LS 600h L, Lexus HS 250h, CT 200h, and Lexus ES 300h. cumulative sales of Lexus hybrids reached the 500 thousand in November 2012. The Lexus RX 450h is the top selling Lexus with 268.2 thousand sold through March followed by the Lexus CT 200h 137.3 thousand units.


Production version of the Toyota Prius Plug-in

Main article: Toyota Plug-in Hybrid

Toyota’s hybrid electric vehicle began in 2007, with trials of a prototype vehicle in and the UK in 2008. Toyota made a total of 600 Prius plug-in vehicles for lease to fleet and customers, 230 were delivered in beginning in late December 125 models released in the U.S. by 2010, and 200 units in 18 European in 2010, with France, the UK and with the largest fleets 150 PHEVs. Canada, China, and New Zealand also participated in the demonstration program.

The production of the Toyota Prius Plug-in was released in Japan in January followed by the United States in February, and deliveries in Europe in late June 2012. A of 32,700 Prius PHVs been sold worldwide March 2013. The market is the United States with units sold, followed by with 12,600 units, and with 4,908 units through March 2013. As of 2013, the Prius PHV is the world’s best selling plug-in after the Chevrolet Volt.


First generation RAV4 EV

Second generation RAV4 EV

See also: Toyota EV and Toyota iQ EV

The first generation RAV4 EV was leased in the United from 1997 to 2003, and at the request, many units sold after the vehicle was A total of 1,484 were and/or sold in California to the state’s CARB mandate for vehicle. As of mid-2012, there almost 500 units still in

In May 2010, Toyota launched a with Tesla Motors to electric vehicles. Toyota to purchase US$50 million of common stock subsequent to the of Tesla’s planned initial offering. Toyota, with the of Tesla, built 35 converted (Phase Zero vehicles) for a and evaluation program that ran 2011. The lithium metal-oxide and other power train were supplied by Tesla

The second generation Toyota EV was released in September 2012. The EV is assembled at Toyota’s facility in Ontario along with the gasoline version. Tesla is the electric powertrain at its plant at Factory in Fremont, California, and ship them to Canada. The EV is sold only in California, with the San Francisco Bay Area, Los County and San Diego. Production be limited to 2,600 during the three years. As of 31 March a total of 402 RAV4 EVs have sold in the U.S.

A prototype of the iQ EV (Scion iQ EV in the US) was exhibited at the 2011 Motor Show. The Scion iQ EV is the to the FT-EV II as an electric vehicle on the Toyota iQ chassis. Toyota three generations of FT-EV cars, and the iQ EV is a production version of concepts, incorporating the technological and strengths of all three models. The of the production version is based on the III concept shown at the 2011 Motor Show.

The Toyota iQ EV is based on Toyota’s three of FT-EV concept. Shown the FT-EV III concept car at the 2011 Motor Show.

The U.S. of the Scion iQ EV was announced for 2012, and to Toyota, for the initial roll-out the iQ EV not be available to individual consumers, the carmaker decided to focus on customers and car sharing programs. The iQ EV was to be produced at Toyota’s Takaoka in Toyota City beginning in 2012 and the initial production was to be limited to 600 units, with 400 in Japan, 100 units destined to the and the other 100 for Europe. In September Toyota announced that due to concerns about range and time, the production of the Scion iQ eQ in Japan) will be limited to 100 units for special fleet use in and the U.S. only. The iQ EV/eQ was to be released in both countries in 2012.

The first 30 iQ EVs were in the U.S. to the University of California, in March 2013 for use in its Zero Vehicle-Network Enabled Transport carsharing fleet. Since the ZEV-NET program has been the transport needs of the Irvine with all-electric vehicles for the last mile of commutes the Irvine train station to the UC and local business offices.

In Toyota announced that is away from fully vehicles. The company’s vice Takeshi Uchiyamada, said current capabilities of electric do not meet society’s needs, it may be the distance the cars can run, or the or how it takes a long time to Toyota’s emphasis would be on the hybrid concept, and 21 new hybrid models scheduled to be on the market by

Hydrogen fuel-cell

The Toyota concept car was exhibited at the 2012 Auto Show.

In 2002 began a development and demonstration to test the Toyota FCHV, a hydrogen fuel cell based on the Toyota Highlander SUV. Toyota also a FCHV bus based on the Hino Ribbon City low-floor Toyota has built several of the FCHV since 1997, the Toyota FCHV-1, FCHV-2, FCHV-4, and Toyota FCHV-adv. The FCV-R fuel cell car was unveiled at the 2011 Tokyo Show. The FCV-R sedan four and has a fuel cell including a 70 MPa high-pressure hydrogen which can deliver a range of 435 mi km) under the Japanese JC08 cycle. Toyota said the car was for launch in about 2015.

In 2012 Toyota announced its to start retail sales of a fuel-cell sedan in California in Toyota expects to become a in this technology. The prototype of its hydrogen fuel cell will be exhibited at the November Tokyo Motor Show, and in the States at the January 2014 Electronics Show.


information: List of Toyota

As of 2009, Toyota officially approximately 70 different models under its namesake brand, sedans, coupes, vans, hybrids, and crossovers. Many of models are produced as passenger which range from the Toyota Yaris, to compact to mid-size Camry, and full-size Vans include the Previa/Estima, and others. Several small such as the xB and tC, are sold under the brand.

SUVs and crossovers

crossovers range from the Matrix and RAV4, to midsize and Kluger/Highlander. Toyota SUVs from the midsize 4Runner to Land Cruiser. Other include the Prado, FJ Cruiser, and Sequoia.

Pickup trucks

Tundra Double Cab

Toyota entered the pickup truck in 1947 with the SB that was sold in Japan and limited markets. It was followed in 1954 by the RK in 1959 as the Stout) and in 1968 by the Hilux. With continued the Hilux (simply known as the in some markets) became for being extremely durable and and many of these trucks as early as the late 1970s are on the road today, some over 300,000 miles. and crew cab versions of these haulers would eventually be and Toyota continues to produce today under various depending on the market.

Riding on the of the compact pickups in the US, Toyota to attempt to enter the traditionally full-size pickup market, the T100 for the 1993 US model with production ending in While having a bed at the traditional length of 8 feet, the suspension and characteristics were still to that of a compact pickup. It to be as economical and reliable as any typical pickup, but sales never what Toyota brass had for. It was criticized as being too to appeal to the traditional American pickup buyer. Another full-size truck essential, a V8 was never available. Additionally, the was at first only available as a cab, though Toyota this shortcoming and added the version in mid-1995.

In 1999 for the model year, Toyota the T100 with the larger The Tundra addressed criticisms the T100 did not have the look and of a legitimate American-style full-size It also added the V8 engine the T100 was criticized for not having. the Tundra still came up in towing capacity as well as feeling slightly carlike. concerns were addressed an even larger 2007 A stronger V6 and a second V8 engine other things were to the option list. As of early the Tundra has captured 16 percent of the half-ton market in the US. The all-new was assembled in San Antonio, Texas, US. assembled around 150,000 and Double Cabs, and only Crew Max’s in 2007. The Tacoma (which traces its back to the original Hilux) was produced at the company’s San Antonio

Outside the United States, produced the Hilux in Standard and Cab, gasoline and diesel 2WD and 4WD versions. The BBC’s Top Gear TV featured two episodes of a Hilux was deemed “virtually indestructible”.

Luxury-type vehicles

Further List of Lexus vehicles

As of the company sold nine models under its Lexus ranging from the LS sedan to RX and LX SUV. Luxury-type sedans under the Toyota brand the Century, Toyota Crown, and Crown Majesta. A limited-edition produced for the Emperor of Japan was the Royal.


Toyota in and Toyota Motorsport GmbH

has been involved in many motorsports series. They represent their Lexus in other sports car racing Toyota also makes and other auto parts for Japanese motorsports including Nippon, Super GT, formula 3 and Toyota series. Toyota runs a driver development known as TDP (Toyota Young Program) which they for funding and educating future motorsports talent. Toyota GmbH, with headquarters in Germany has been responsible for major motorsports development Formula One, the World Championship, the Le Mans Series and recently the FIA World Endurance Toyota enjoyed success in all motorsports categories. In 2002, entered Formula One as a constructor and supplier, however despite experienced drivers and a larger than many other they failed to match success in other categories, five second places best results. On November 4, Toyota announced they pulling out of the sport due to the global situation.

Toyota’s nationwide hunt of drivers for Etios Racing (EMR) Series up with selection of 25 drivers, who participate in the race in 2013.


Racing Development was brought to help develop true performance racing parts for Toyota vehicles. TRD has often had success with their tuning parts, as well as technology for vehicles used in all of racing. TRD is also responsible for involvement in NASCAR motorsports. TRD made Lexus’s performance “F-Sport”.

Non-automotive activities

Toyota is a minority shareholder in Aircraft Corporation, having US$67.2 million in the new venture will produce the Mitsubishi Jet, slated for first in 2013. Toyota has also participation in the general aviation and contracted with Scaled to produce a proof-of-concept aircraft, the in 2002.


The Toyota Museum of Art in Aichi, sponsored by the

Toyota is supporter of the Toyota Literacy Program along National Center for Family helping low-income community for education, United Negro Fund (40 annual scholarships), Underground Railroad Freedom (US$1 million) among Toyota created the Toyota USA Toyota has also donated its management practices training to such as the Food Bank For New City to improve services to the

Higher education

Toyota the Toyota Technological Institute in as Sakichi Toyoda had planned to a university as soon as he and Toyota successful. Toyota Technological founded the Toyota Technological at Chicago in 2003. Toyota is of the “Toyota Driving Expectations “Toyota Youth for Understanding Exchange Scholarship Program,” International Teacher Program,” TAPESTRY,” “Toyota Community (scholarship for high school “United States Hispanic of Commerce Internship Program,” and Funded Scholarship.” It has contributed to a of local education and scholarship for the University of Kentucky, Indiana, and


Toyota Partner

Toyota trumpet-playing robot

In Toyota showcased its trumpet-playing Toyota has been developing robots destined for elderly manufacturing, and entertainment. A specific of Toyota’s involvement in robotics for the is the Brain Machine Interface. for use with wheelchairs, it “allows a to control an electric wheelchair almost in real-time”, with mind. The thought controls the wheelchair to go left, right and with a delay between and movement of just 125 milliseconds. also played a part in the of Kirobo, the world’s first astronaut’.

Agricultural biotechnology

invests in several small businesses and partnerships in biotechnology,

P.T. Toyota Bio Indonesia in Indonesia

Australian Afforestation Ltd. in Western Australia and Australia

Toyota Floritech Co. in Rokkasho-Mura, Kamikita District, Prefecture

Sichuan Toyota Development Co. Ltd. in Sichuan,

Toyota Roof Garden in Miyoshi-Cho, Aichi Prefecture


Toyota has been a in environmentally friendly vehicle most notably the RAV4 EV from 1997 to 2003) and the Prius (1997 to present). is now working on their next Prius and second generation EV both due out in 2012.

Toyota its Fourth Environmental Action in 2005. The plan contains major themes involving the and the corporation’s development, design, and sales. The five-year plan is at the, “arrival of a revitalized society.” Toyota had previously its Eco-Vehicle Assessment System which is a systematic life assessment of the effect a vehicle have on the environment including usage, and disposal. The assessment “… fuel efficiency, emissions and during vehicle use, the recovery rate, the reduction of of environmental concern, and CO2 emissions the life cycle of the vehicle production to disposal.” 2008 the ninth year for Toyota’s Activities Grant Program has been implemented every since 2000. Themes of the program consist of “Global Countermeasures” and “Biodiversity Conservation.”

October 2006, Toyota’s new vehicle models with transmissions are equipped with an Eco Indicator. The system takes consideration rate of acceleration, and transmission efficiency, and speed. the vehicle is operated in a fuel-efficient the Eco Drive Indicator on the instrument lights up. Individual results depending on traffic issues, and stopping the vehicle, and total traveled, but the Eco Drive Indicator may fuel efficiency by as much as 4%. with Toyota’s eco-friendly on production and use, the company to donate US$1 million and vehicles to the Everglades National The money will be used to environmental programs at the park. donation is part of a program provides US$5 million and 23 for five national parks and the Parks Foundation. However new from the United States Research Council show the continuing hidden health of the auto industry to the US economy in amounted to US$56 million.

The States EPA has awarded Toyota Engineering Manufacturing North Inc (TEMA) with an ENERGY Sustained Excellence Award in 2008 and 2009.

In 2007, Corporate Average Fuel (CAFE) fleet average of mpg-US (8.81 L/100 km; mpg-imp) exceeded all other manufactures selling cars the United States. Only Cars, which sold the and Exige (powered by Toyota’s engine), did better with an of 30.2 mpg-US (7.8 km; 36.3 mpg-imp).

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