Toyota Essentially Pulls Plug on EVs As Company Doubles Down on Hybrids

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Toyota Eq ev

Toyota Essentially Pulls on EVs As Company Doubles Down on

Posted by Dale Buss on 24, 2012 02:17 PM

When it to hybrids, Toyota is saying: If it broke, don’t fix it. And if it’s a formula, don’t alter it down .

That’s why Toyota Corp. on Monday announced (in a conference and release titled: TMC Status of Its Environmental Technology Future Plans) a drastic back. close to an abandonment. of its vehicles the iQ and eQ EV models in favor of a ramping up of its plans for developing and new hybrids.

Toyota’s engineers have involved in Electric Vehicle research and development for over 40 since 1971, Toyota’s site notes. Developed in with the company’s pioneering Hybrid (HV), Plug-in (PHEV) and Fuel Cell vehicles, the EV represents Toyota’s vision for short range mobility.

It turns out that vision was more short-term anticipated when it comes to


The Japanese automaker established, and has dominated the market for hybrids the world with its Prius and company executives today that they expect to a total of 21 gas-electric hybrids in the lineup by 2015.

Of that a whopping 14 hybrids will be Meanwhile, Toyota’s EV plans now for only the launch of an all-electric of the RAV4 model in the U.S. and a of the new eQ, the pure-electric variant of the iQ minicar is sold under the Scion in the U.S.

That’s a dramatic call on one of the energy and technology questions faced by the global auto Toyota already had been more conservative in its expectations and for all-electric vehicles than about every other automaker, including General Ford and Nissan.

But Vice Takeshi Uchiyamada made crystal clear on Monday the company had grown even bearish about all-electric in the wake of recent developments, consumers’ obvious ambivalence the technology and the unabated success of the in the wake of Toyota’s introduction of a of new versions recently.

There are many difficulties Toyota’s previous plans to several thousand a year of eQ, said. The current capabilities of vehicles do not meet society’s whether it may be the distance the cars can or the costs, or how it takes a long to charge.

Toyota even disappointed in consumer acceptance of hybrids like its own Plug-In and the original, GM’s Chevrolet We believe that there is demand for the plug-in hybrid, but our to let the customers know what it is not been enough, Uchiyamada

So, more of the Prius and other hybrids it is, for Toyota. In fact, just launched a U.S. campaign for its four-vehicle family of vehicles, showing them a Candyland-like landscape and emphasizing there’s a right Prius for And, by implication, a right EV for about no one.

Toyota Eq ev
Toyota Eq ev

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