Toyota CEO Akio Toyoda to speak on quality woes, recall |

16 Май 2015 | Author: | No comments yet »
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Toyota CEO Akio Toyoda to on quality woes, recall

Press Toyota Motor President Akio Toyoda address the company’s problems

TOKYO — Toyota Akio Toyoda will about quality control his first — and long — news conference the automaker announced massive recalls last month.

has been growing that grandson of the company’s founder, has been invisible amid the worst crisis since it was

Toyota Motor Corp. Toyoda and Shinichi Sasaki, the overseeing quality, will to reporters at the automaker’s Nagoya Friday evening. Other were not immediately available.

The media comment so far from was a brief, impromptu interview week with Japanese NHK on the sidelines of the World Economic in Davos, Switzerland. He said he was for the worries he had caused customers and that Toyota cars safe.

Toyota said week it is considering a recall in the and Japan for its Prius gas-electric which has been plagued braking problems.

Nearly 200 complaints have reported in the U.S. and Japan such problems. Toyota on Thursday it was a flaw in the computerized brake system.

The problems the Prius, Toyota’s flagship and symbol of its technological prowess and car ambitions, follow a global announced Jan. 21 for 4.5 million with gas pedals that and can cause sudden acceleration.

A Prius, the vehicle of choice for movie stars like Dicaprio, threatens to be an even serious blow for Toyota’s than the gas pedal recall.

The problem has been fixed a software programming change for vehicles sold in Japan and since late January but not for sold before then, to Toyota.

The U.S. National Traffic Safety Administration it would assess the scope of the in the Prius and the safety risk to 37,000 cars that be affected. Toyota, however, has it sold 103,000 of the new Prius in the since May last year.

The failures are drawing intense scrutiny in the U.S. where is more used to winning for consumer satisfaction. But the coverage in has been calmer.

The biggest story splashed front pages of major and on TV news Friday was the retirement of a sumo wrestler, forced to down for drunken behavior. news was relegated far below

U.S. officials have Toyota’s solution to the gas pedal a small piece of steel to eliminate excess friction in the mechanism, but have criticized for being too slow in responding to complaints.

Still, concern is among the Japanese who take in Toyota as an icon of the country’s manufacturing and see the fuel-efficient Prius as a of the company’s commitment to green, vehicles.

Trouble with the means real trouble for the brand, said Ryoichi a crisis management expert at Public Relations Co.

It is a symbol of its to ecology. It lies at the heart of new successful business that was differently from its past he said.

Shinozaki believes has yet to fully recognize the magnitude of the that has hit.

In Japan, protocol requires an to bow deeply and hold that for at least five seconds to for causing a ruckus, even if a has done nothing wrong, he Toyota executives who explained the problems this week in held their heads up

Toyota then played the fix on Prius cars carried out last month as merely of a routine improvement program, questions about its commitment to the motto of putting customers

Toyota is also investigating brake problems with its Lexus hybrid and the Sai compact both of which use the same system as the Prius. Toyota has not any complaints about the Lexus and the probe is to ensure safety, she The Sai is not sold outside Japan.

Endo, managing director of research firm Advanced Japan Co. in Tokyo, said is so integral to Toyota’s identity even if financial damage the latest woes turns out to be brand damage would be

For Toyota’s long-term strategy in the car field, this is a symbol, Endo. This symbol one of its best selling models, is That’s obviously going to big questions among the public.

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investigators expanded their of Toyota to include the Prius as Rep. Darrell Issa, the Republican on the House Oversight asked Toyota for records on its brakes.

The committee plans a next week on Toyota’s the first of two in Congress this Issa said he would on whether Toyota or NHTSA to properly deal with complaints or address them enough.

We think they have acted more or quickly, said Issa, who four Priuses, none of fall under the investigation.

drivers remained loyal.

Tanimura, a cab driver whose fleet includes 94 Priuses, by the hybrid and has never heard of the failing.

The engine is so quiet any strange shaking, he said.

said some Prius have complained of an inconsistent during slow and steady of brakes on rough or slick when the antilock brakes Normally, the brakes grab and rapidly in reaction to slipping

Paul Nolasco, a Toyota in Japan, said the time lag feel before brakes in stems from the two systems in a hybrid — the gas-engine and the motor. The brakes work if the keeps pushing the pedal, he

NHTSA said some owners reported a brief lag or surge when they the brakes. The agency did not specify how those lags were. At speeds, a car can travel nearly 100 (30 meters) in just one second. The is suspected in four crashes in two minor injuries, according to a NHTSA safety report.

is not Toyota’s biggest seller the company sold 140,000 in the last year, far less the 357,000 Camrys — but a cherished spot in its lineup.

The of the Prius, a highly computerized has led to problems in the past. In 2005, the repaired 75,000 of them to fix glitches that caused the to stall. It has also had trouble headlights going out.

Glitches ordinarily don’t to be public relations disasters for But analysts said Toyota may be to take decisive action issuing a recall because of the scrutiny it now faces from and customers.

People are hypersensitive now, said Erich president of U.S. consulting I don’t know how will be able to work this without doing a

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