Director of Ecommerce Business Development (McCook, IL 60525)

11 Янв 2015 | Author: | No comments yet »
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Tru Vue seeks a Director of Ecommerce Development (McCook, IL 60525)

IL – With more than 200 commerce searches each is the leading contingency-based search firm serving the Ad:Tech, and IR-500 communities. To to our popular “Ecommerce Job of the Day” click here. To invite Joiner to connect on LinkedIn. use

We are working with Tru Vue in their for a Director of Ecommerce Business (McCook, IL 60525).

Tru Vue manufactures and high-performance glazing that and protects framed documents, and artwork. From design and in custom frame shops, to and galleries across the globe, to custom coatings for commercial Tru Vue is known as a leader and innovator in the and conservation of all things framed and

Whether it’s Museum Conservation Clear®, or Optium® Glazing, no other company has a complete portfolio of high-performance options as Tru Vue. The need for Tru glass is clear :

HARRY’S Everything you need to know how to excel in Tru Vue’s job you can learn in Blank’s book, The Four to the Epiphany which has been and highlighted to death in Silicon since 2007.

Blank’s lays out his Customer Development which demonstrates how entrepreneurs who launch startups) and intrapreneurs who launch new businesses within businesses) can assess, plan, and new ventures. The book draws on learned by widely admired who lost their shirts on new introductions. Here’s a partial of what’s in the product launch …

Volkswagen’s Phaeton : VW took all of lessons in launching its high-end brand and promptly ignored at a cost of $500 million.

Photo CD : Kodak offered camera customers the ability to put pictures on a compact disc and them on their TVs. The was 10 years ahead of its time, and the viable early adopter of corporate marketing departments was Total cost: $150

R.J. Reynolds’ smokeless : The firm well understood non-smokers wanted, but failed to that smokers didn’t Total cost: $450

The list goes on. My point in out Blank’s book is that – on whether your product a “continuous” or a “discontinuous” innovation – is very definitely a right way and a way to develop a product and then attack, penetrate, and grow a for it.

Candidates, please realize when you understand these the size and complexity of roles this become much manageable. Therefore, in your calls with Allan you can expect a quick overview of (and other) concepts so you’ll understand how to drive in this position through Discovery; Customer Validation; Creation; and Company Building. And these steps are the same for and established market leaders Tru Vue.

Let’s mush on, we?

Tru Vue makes value added and acrylic products. The firm primarily on the custom framing and the markets. More than 80% of the top museums use Tru Vue anti-reflective acrylic including the Smithsonian, the MOMA, the and the Rijksmuseum. Tru Vue’s glass and helps protect the artwork the glass from fading, in to providing an anti-reflective coating makes the glass virtually

In addition to Museums, a huge opportunity for the firm lies in to 8,000 independent framers in the States, the independent distributors and in Europe and large custom chains.

The demand for photo is huge.

According to the Unity Study roughly 11% of households custom frames in 2011. are sold in Picture Framing Gift Shops #038; Stores; Home Furnishings Hobby #038; Toy Stores; Stores; and Small Specialty Stores – in addition to being online.

How custom framing

With custom framing, select (with the framers assistance) the moulding (frame), and glazing. Then the framer them and professionally fits the Mouldings are manufactured in different such as contemporary and traditional and they become a frame the four sides are assembled. Mat surround the framed object, distance between the art and frame. refers to the application of glass or to cover for the art.

Although is an alternative to glass that less and doesn’t break as glass remains the standard in framing. Within the glass there is anti-reflective glass as as “conservation glass,” which harmful ultraviolet rays. glass, considered by the industry as the glass option, combines of anti-reflective and conservation glass.

Tru Vue provide the benefit of anti-reflective and acrylic in ecommerce. Currently, can upload a photograph of a family and print that image to or some other material.

Tru Vue will be taking this one step further by allowing to laser print their own images directly to the back Tru state of the art glass or acrylic so the image appears correctly viewed through picture’s According to Tru Vue’s President, Boyce, “It’s an exploding and we like to influence hundreds sites to offer this

About the role:

Basically, we want you to do is get photo printing and sites to add a “Print Image to or acrylic” option on their It’s almost like marketing: Your job will be to and lead Tru Vue’s wall initiative, marketing Tru Vue’s to online companies who sell your photo to canvas’ and art. This will be business to run . meaning you are free to and deploy the business strategy will grow the business. The will stop with YOU will get to determine the appropriate attributes and partners for a successful business, and YOU will act as primary interface and assume P#038;L for this business.

To succeed in role, you need to know how works, who the primary decision are in an ecommerce environment, and how to develop market. You’ll need an spirit, a team mentality, a developed ability to network, an to travel 25-40% of the time. need to understand how to manage a funnel in addition to knowing how to generate to thousands of suspects; and customers. You’ll have of help from Tru Vue’s department — but you’ll still to know how it’s done.

It’s important to know marketing success for Tru Vue won’t and end with online marketing. you’ll want to attract 8,000 prospects with SEM, display ads, media, affiliate marketing, — and maybe even kick it with direct mail. But what’s your PROCESS to be for getting your leads all the way the funnel? What’s your up plan?

Plan on being about that in your

Given the volume of leads be generating and nurturing, at some your sales process move from “high to “high touch” — a challenge SMB marketers like and have been managing for Much has been written generating predictable revenue inbound marketing, and that applies here. You’ll to know how to manage these every step of the way — and Millennials note: That could well mean having to the phone .

Oh, the horror!

Anyway. If ever thought of running a and are confident that you could everything I’ve outlined then we’d love to from you. These are folks, and they run a fantastic This one’s got everything I to see in a role: Favorable underlying a chance for my candidate to do reputation work; and I’d want my own kids to for the firm. Apply below …


Strategic/Business management

thorough analysis of online decor market, identify strategic business relationships and a go-to-market plan. Initial should be on the online photo to canvas market.

Understand trends and demands in relation to décor.

Function as primary contact and have primary for channel/market.

Act as general manager for the Photography market, including P#038;L responsibility. Meet or all growth and profitability targets

the financial model of consumer

Customer interaction/Sales

Obtain placement at on-line photography self-publishers, and internet companies. relationship with these to drive growth in total and profitability

Understand channel and how the customers interact. Understand conflicts.

Proactively interface customers to address questions, issues, and compile feedback

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a sales process that sustainable results.

Find and relationships with companies who print and fulfill the ‘photo on wall décor product. fulfillment model is efficient, competitive, and sustainable.

Work National Accounts team to sales in this channel.

a consumer brand (through websites) via awareness, programming, and online PR .

Understand and identify e-research, promotional and brand tools.

Work with marketing to develop packaging and materials needed.

Work finance to set pricing for different


Develop good relationships with all departments the company

Support continuous environment


8 to 10 years experience in business development, strategy or

B2B experience mandatory, some to consumer market preferred.

strategic planning skills

leading new market initiatives?

with internet sales customer websites

Ability to others

Good interpersonal/customer

Ability to understand and speak to the requirements of integrating websites at a level.

Previous experience value added products.

for this position are being by Allan Seibert. To apply, HERE. Candidates, please be to email Allan for additional that will differentiate you in candidacy. Due to the intensely competitive of this search, thorough for these interviews with proprietary material is strongly

PS – If you’re thinking about jobs this year us or anyone else), you might to check out this post on why TOP candidates get rejected .

Toyota eCom
Toyota eCom
Toyota eCom


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