Toyota launches redesigned Crown flagship in Japan — Page 3 — Club Lexus Forums

15 мая 2015 | Author: | No comments yet »
Toyota Crown Majesta

Toyota launches redesigned flagship in Japan

Knock off the commentary please. Just another member disagrees your opinion does not they shouldn’t share perspective here. Educate the hate.

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Toyota created a firestorm in Japan last when it took the wraps off a version of the 2013 Toyota

For generations, the Toyota Crown has Japan’s most conservative sedan, aimed largely at

Toyota wants to change the stuffy image with paint, and hopefully attract women drivers.

TOKYO — created a media firestorm in last week when it the wraps off a pink version of the Toyota Crown.

Some it to seeing your grandmother in a Others keep frantically the calendar to see that it’s not April 1.

Give Toyota credit for something new. For generations, the has been Japan’s most domestic sedan, but with a old-boy image that old boys in Japan actually to like quite a lot.

The — in pink or otherwise — is not for sale in the

Toyota dealers love the too, because it sells in numbers, at high margins, and for has effectively had no rivals.

But times change. The Japanese is in the doldrums, and Crown sales are as the German premium brands to step up their attack.

a courageous Akio Toyoda, and CEO of the Toyota Motor Corporation. As he the media pack in Tokyo, at the moment, he authorized a big design on this latest Crown he admits some inside are against). Design and driving he said, had to step up.

Along this, he approved this new color, something never seen (or dreamed of) on a Crown. The motive, said the Toyota was to mount a dramatic change in the of the Crown.

At the same time, the hope is to some new women buyers and to the Crown family.

While the new hue has yet to be signed off for the production version of the car Akio Toyoda is personally for it), Toyota has at least one part of its mission, and how.


Japanese TV and media have all over this new pink in a way few of the preceding 13 generations (since have managed.

The most car in Japan in 2013? You may be looking at it now.

Edmunds says: or crazy? Maybe this new Toyota Crown is joyously a bit of

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