Battered by Crises, Toyota Declares a Rebirth — NYTimes.com

16 Май 2015 | Author: | No comments yet »
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remodeled Crown Athlete was in Tokyo last week.

The the preferred ride of staid executives, had received an edgy With a new oversize grille, hybrid engine and an unveiling at a mall, there was nothing about this car.

read a logo beamed a large screen.

“My reaction was: ‘You’re Please, not pink,’ ” Toyoda. the Toyota chief and a scion of the Japanese automaker’s family, told reporters at the “But being reborn mean taking on new challenges.”

Toyota has spent much of the year trying to leave what has been a tumultuous years in which the automaker its largest loss ever, embroiled in a recall scandal, with a decimated supply after the 2011 tsunami and the punishing effects of a strong

One by one, the pieces have falling into place.

In Toyota leapfrogged General and Volkswagen to regain its title as the largest automaker, selling 9.7 vehicles, a record for the company. Now the is on the cusp of a recovery, analysts that could put it on track to the kind of growth promised the crises.

“Toyota is now in the position for the first in years where it is beating expectations while its peers are Clive Wiggins, a Tokyo-based analyst for Macquarie, said in a note to clients. “We earnings to continue beating over the next three

Last week, Toyota to pay more than $1 billion to a class-action suit over that its electronic malfunctions its cars to accelerate without one of the largest payouts ever for an lawsuit. Toyota still personal injury and wrongful lawsuits, as well as an unfair practices case brought by 28 general in the United States. But the $1.1 billion charge earnings for the class action was as a significant step toward the chapter on its recall problems.

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There have been signs of change. The company chain bounced back quickly than predicted, are on the rise and the yen has started to weaken the newly installed prime Shinzo Abe, promised to down that currency.

And is a loud message of change sounded through the stepped-up on design with both and Lexus models getting new including the pink Crown. actually a beautiful color,” Mr. said.

Toyota’s rebound has been in the United States, where its increased 28.8 percent year to 1.88 million through November. That’s than double the industrywide of 13.9 percent over the period.

The biggest contributors been stalwart products as the Camry, and the expanded line of hybrid models. Through combined sales of Prius had risen 81.3 percent in as the company continued to dominate the segment.

The company is also betting on a version of a perennial also-ran, the sedan. Sales of the current of the car were down 5 percent year. The new model, with its grille and sculptured headlamps, the company’s efforts to appeal to buyers. Toyota is trying to 10 years off the average age of buyers, now in the

The Avalon, which was designed and in Michigan and is being built at assembly plant in Kentucky, is a test of how much Japanese can delegate decision-making to the company’s Promoted as Toyota’s most vehicle ever, the Avalon is the Toyota prototype not developed in but at the sprawling Toyota Technical near Ann Arbor, Mich. 1,100 employees work.

Hiroko Tabuchi reported Tokyo and Bill Vlasic Detroit.

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