1970 Toyota Corona 1900 Deluxe — Autoweek

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Toyota Corona Sports Coupe

1970 Toyota Corona Deluxe

Eric Tegler

By: TEGLER on 8/21/2006

Ten years World War II Toyota rolled out its modern family sedan for the market, the Toyopet Crown RS. A conservatively styled package by a 1453-cc 48-hp four-cylinder, it was in 1957 by the Toyopet Corona The Corona was a less-expensive four-door a 995-cc 33-hp inline-four. In the PT20 model debuted a 997-cc 45-hp engine), shortly by the 1453-cc 60-hp 1500 RT20.

Success the Crown/ Corona instilled in Toyota, a company that had its technology independent of the foreign with which its competitors alliances.

That confidence led to the establishment of Motor Sales USA in an abandoned dealership in Los Angeles in the late Toyota USA’s first was a Toyopet Crown. Modestly for American roads, the Crown got left-hand drive and 60 hp. The Corona followed in 1961, but slow reflected both models’ of performance along with a not keen on imports.

Americans begin to take note in with the arrival of the Corona series (briefly known as the The car, which debuted a earlier in Japan, was the first designed for the United States, a manifested today in the Camry, and Tundra.

The swept angularity of the unibody looked modern, and its 1.9-liter inline-four promised reliability if not thrust. The car’s interior was in with American expectations, reasonable room for four and an Toyoglide automatic transmission. the sedan, coupe, wagon, and even pickup versions of the were offered.

Toyota was up RT40 production when the Corona 1900 Deluxe here hit the road. Typically, the had made subtle styling including further “Americanization” of the with a rectangular speedometer of the then in vogue. The strategy the sub-$2,000 Corona became the Toyota in the United States to 10,000 units. Total sales would later 100,000 cars.

Toyota Corona Sports Coupe

As a youngster, York, Pennsylvania’s Spangler was smitten with car. The Corona belonged to a of her grandmother’s, and was the stepping-out vehicle of for the two friends in the 1970s. Spangler its owner, “When you’re to sell, I’d like to buy it.” She had to a long time, but in 2005 got a survivor with 74,000 on the clock. She paid $2,500 for it, as what her grandmother’s friend had for the car so many years earlier.

had long ago devoured most of early imports, and finding an driver is rare. Spangler’s car has the factory cellophane over the

Pop the hood, and the 3R-C designation on the engine indicates the car was earmarked for The interior is nice; the black bench seats are in good as are the two-spoke steering wheel and the Raised characters spelling out Deluxe” on the right side of the tells passengers this is top-of-the-line.

Floor the throttle for choke, turn the key, and the shakes itself to life. the T-handle gearshift into “D” and the takes off leisurely no matter you do with the gas pedal. The recirculating-ball is similarly relaxed, but body (courtesy of front wishbones and leaf springs) is decent. You the skinny tires on 13-inch and adequate disc-drum brakes. The glass affords excellent

The largely forgotten Corona was the of the company’s success in America. The was replaced by the Camry in the early Cumulative sales passed proof a generation of Americans had Toyota.

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Toyota Corona Sports Coupe
Toyota Corona Sports Coupe

Toyota Corona Sports Coupe
Toyota Corona Sports Coupe
Toyota Corona Sports Coupe
Toyota Corona Sports Coupe

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