Toyota: This Dip Offers Another Exciting Opportunity (TM) | Seeking Alpha

18 Мар 2015 | Author: | No comments yet »
Toyota Corolla Axio

Toyota: This Dip Offers Exciting Opportunity

Toyota ( TM ) is known throughout the world for its and low maintenance, and the Corolla model the value Toyota offers. time, Toyota has evolved the to suit the market requirements keeping its core offering This evolution continues date, as the markets are demanding friendly and stylish cars. the objective to produce greener and cars, Toyota launched new Corollas in Japan last Additionally, the U.S. market have a sportier and sleeker of Corolla this month.

In article, we have taken the two Corolla models and analyzed effect on TM.

Shifting to green in

Toyota launched a hybrid of the Corolla Axio sedan in This hybrid version is the 11 th of Corolla. As Japan is becoming eco-conscious, the launch of the hybrid meets the demand for more cars. Hybrid cars for 20 % of all automobile sales in Japan year. The hybrid car launch an important part of Toyota’s plan in the Japanese market; its cars accounted for 14 % of the global and 40% of its sales in Japan last

The launch of this hybrid of Corolla will help capture the market left by its model Prius. While the Axio hybrids in Japan at a price of around $19,604. models come at a much price tag of around $30,000. As of this year, the Prius has a share of 11.1 % in Japan. Corolla Axio’s price the hybrid car more accessible to the the Prius demands far higher because of its superior hybrid

The hybrid version of the Corolla is 50 % fuel efficient than the version. These cars compact lightweight hybrid and achieve mileage of 33 kilometers per under Japan’s testing Hybrid Corolla sales are to receive a boost from the in gasoline prices due to uncertainty in certain parts of the Middle

Toyota Motor. Nissan Honda Motor, and Mitsubishi have jointly decided to the infrastructure facilities for their vehicles. This would the installation of battery charging throughout Japan, which help drivers to recharge cars. The Japanese government bear some of the cost of charging stations through Therefore, we believe that cars will receive a push in the years to come, Toyota in the process.

The closest competitor to Toyota in the market is Honda Motor ( HMC ) . Honda has maintained presence in sedan segment in Japan their launch of the hybrid Accord, it doesn’t threaten Corolla’s market share the hybrid Accord comes different specifications at a price of around $37,000. It’s a sedan than the hybrid and its offers a slightly lower efficiency of 30 kilometers per liter.

the launch of the hybrid version of Axio in the Japanese market, will be able to cater to the mass market in Japan. Honda has presence in the hybrid car there is no immediate competition to Corolla Axio. The hybrid will help the company to its revenue as Japan’s hybrid car continues to rise.

Corolla to become younger

Toyota Corolla Axio

Toyota has scheduled the launch of the new in September of this year in the This model will the company to compete with and Ford Motor ( F ) in the U.S. car market. The new Corolla will with Honda Civic and Focus.

To compete in this the Corolla has been redesigned a new, sportier look. the new Corolla, Toyota wants to its reach to younger buyers. under the age of 30 make up 40 % of the potential buyers in the U.S. This has population strength of around 80 and a collective spending of $1 trillion. makes them a target for the car

According to Bill Fay. Vice President of the Toyota in the U.S. — We should to a little younger buyer and out the appeal of the car.

Through the launch of the new Corolla, the expects to reach a total target of around 300,000 of Corollas this year.

has strong competition in the compact from the Honda Civic. In of this year the Civic’s in the U.S. were 32,416 which is a growth of 29.6 % over year, while had a 3.5% rise. The redesigned 9 th Honda Civic was launched in ahead of Toyota’s new Corolla and helped Honda to increase market share in the compact car

The Ford competes in this with its model Ford Focus’ sales have increasing during the last two The June 2013 sales 9 % year over year, and sales registered an increase of 1.9 % over year. The Focus sporty look and price in the compact car market is driving

Let’s compare the number of sold for each model in the following table .

Toyota Corolla Axio
Toyota Corolla Axio
Toyota Corolla Axio
Toyota Corolla Axio
Toyota Corolla Axio
Toyota Corolla Axio


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