Toyota Parks Corolla Hybrid in Key Market Space — Japan Real Time — WSJ

15 Июн 2015 | Author: | No comments yet »
Toyota Corolla Axio


It looks like cars aren’t going to be a subspecies with a narrow niche anymore. Now, the best-selling car will come in a model too.

Bloomberg The Toyota Motor Corp. Axio Hybrid vehicle is at its unveiling in Tokyo on Aug. 6.

Motor Corp. said its best-selling Corolla will now be as a hybrid in Japan. where is growing for a wider variety of that run on both gasoline and Hybrids accounted for about 20% of sold in Japan last

Toyota has no plans to sell the hybrid overseas at the moment.

The car is of Toyota’s plan to offer 21 models over three through the end of 2015 to solidify its as the hybrid leader.

The Corolla will join six models already on the market. A Highlander sport-utility vehicle come off the lot in early 2014.

has already established itself as the of the world’s first mass-produced the Prius. In terms of price and the electrified Corolla will the gap between the two best-sellers–the Aqua known as the Prius C overseas, and the hatchback.

The new Corolla would be for those looking for a sedan-style bigger than the Aqua, chief hybrid engineer Nakamura told reporters at a

While competitors like Motor Co. and Honda Motor Co. are at Toyota’s heels with latest fuel-efficiency systems, the new has no major hybrid rival Honda discontinued its Civic in Japan three years

Toyota Corolla Axio

The new Corolla is timely too, gasoline prices at their in nearly five years. It 33.0 kilometers on a liter, a less than the Aqua’s km, but better than the Prius’s km.

The lowest price of Y1.925 ($19,650) is below the Prius’ million. Aqua’s lowest is Y1.69 million.

Yet Toyota has set its sales target surprisingly aiming to sell only Corolla hybrids a month, the station-wagon model. That with 10,000 a month for the and 12,000 for the Aqua.

“Of course, we to sell more than the or even beat the Prius,” Mr. said without elaborating.

The Corolla hybrid is 50% more efficient than the gasoline but about Y400,000 more The Prius and the Aqua are hybrid-exclusive Mr. Nakamura said the higher for the hybrid Corolla may weigh on decisions.

“It might be hard” for drivers to recoup their quickly, he said.

Toyota Corolla Axio
Toyota Corolla Axio


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