Focus is best-selling car in the … world!

27 Май 2015 | Author: | No comments yet »
Toyota Corolla Rumion

Focus is best-selling car in the.

A Camry? A Corolla? A big honking truck? Nope, no and nay.

Highlights

The U.S. is one thing, but the world, small cars The list of most popular models is dominated by them One model makes the list

was the best-selling vehicle in the world in

Americans might say a Ford pickup, since it’s the biggest seller in the U.S. recognizing their international might say it’s a Toyota or Honda Civic.

It’s The best-selling car nameplate in the world for the year running is the Ford More than a million sold last year, up 879,914 in 2011, says Motor, citing data research service R.L.

No. 2, also for the second year, is the a perennial leader that topped the list.

Toyota, not surprisingly, wants a It takes issue with calculations, telling USA TODAY by its methodology, Corolla is No. 1 with of 1,160,764 in 2012. Toyota’s includes the Corolla Sedan of volume), along with derivatives such as the Corolla Corolla Axio, Corolla Corolla Fielder and Corolla models. It does not include models, such as the Scion xB, don’t have a Corolla

Reached for comment, Polk Michelle Culver says the organization stands behind its She says Ford worked Polk to verify the data.

The says it is in contact with to see how they arrived at a Corolla sales figure nearly fewer than its total.

after those two then Ford F-Series trucks.

The vehicle on the list that’s completely unknown to most is a Chinese van in fourth place, the Zhiguang, made by a joint of General Motors, China’s and China’s Wuling. Overall, the is dominated by small sedans.

Others in the Top 10 — the Camry, Ford Volkswagen Golf and Chevrolet to name a few — underscore how global the industry has become.

The 2012 top 10 their 2012 and 2011 registrations:

Rank/vehicle. 2012.

Ford Focus. 1,020,410.

Toyota Corolla, 872,774.

Ford F-Series. 785,630.

Wuling Zhiguang. 768,870.

Toyota Camry. 729,793.

Ford Fiesta. 723,130.

VW Golf. 699,148. 716,358

Cruze. 661,325. 606,825

Civic. 651,159. 606,825

CR-V. 624,982. 507,353

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The success appears to validate One Ford global strategy of engineering, building and marketing the vehicles with the same in all markets.

The strategy is embossed on wallet-size that executives carry. CEO Mulally has repeated it like a since he joined the company in Mulally found a composite of products and business practices, spent years changing so a compact car like Focus is the same way at a plant anywhere in the in order to save money economies of scale.

Focus and (No. 6 on the list) represent the of our One Ford global product said Ford marketing Jim Farley.


A car known by a single anywhere in the world reduces and can boost brand equity. As build more vehicles around the world, they are a global name. Even in like China they are not model names as much, Haig Stoddard, industry with Wards Auto.

Michael Robinet, managing of IHS Consulting, said a single helps in emerging markets. the impact of the Internet and name there are definitely economies of and the ability to build brand around the world, Robinet When you pick a name is universally accepted, like or Corolla or Fiesta or Beetle, it marketing costs. Ford may be of some of its peers, but other are pursuing the strategy.

Chevrolet for example, bears the same everywhere but Australia, where Motors sells under the brand, said GM spokesman Martin. But even there, it is the Cruze.

Chrysler revived the name for a new generation of what was the Liberty in the U.S. in part the version of the Liberty sold in the world was badged Cherokee.

Even Ford still has discrepancies to address. In Europe, the Escape is sold as the Kuga, and the is sold as the Mondeo. But executives are single names in the future.

sales analyst Erich said the Focus is particularly in the U.S. and China. Ford almost 246,000 in the U.S. year, up 40%, and it was the 11th vehicle in the U.S.

China now for one in four Focus sales. In market, consumers can buy a more Focus classic (the Focus) or the more expensive model.

Ford invested million in Chongqing to produce the Focus. Last year in Focus sales rose mostly in the second half of the Merkle said. And Farley it ranked as the best-selling passenger car in

With additional manufacturing added last year, we now a tremendous opportunity to further our global small-car sales in Farley said.

Show us Ford Focus by e-mailing or by tweet using #FocusPhotos .

Priddle reports for the Detroit Press

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